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All Journal Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Samakta: Jurnal Pengabdian Kepada Masyarakat
Mutiara Aisyah Nur Rahmah
Universitas Muhammadiyah Lamongan
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Optimization of Packaging and Marketing Strategies for Micro, Small, and Medium Enterprises (MSMEs) of “Cap 2 Udang” Shrimp Paste in Paciran Lamongan Mutiara Aisyah Nur Rahmah; Mar’atus Tsania; Hanum Salsabila Hassa; Silfiana Silfiana; Naslizah Naslizah
Samakta: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2026): Samakta: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/samakta.v3i1.320

Abstract

Micro, small, and medium enterprises (MSMEs) engaged in seafood processing play an important role in strengthening the economy of coastal communities. However, issues related to packaging quality and the use of digital marketing remain obstacles to improving product competitiveness. The Terasi Cap 2 Udang MSME, located in Paciran District, Lamongan Regency, shows a gap between the theoretical concept of the importance of packaging and digital promotion and the actual conditions in the field, where product packaging is not yet optimal and digital promotional content is still simple. This community service activity aims to optimize packaging quality and strengthen the digital marketing strategy of MSMEs through a participatory assistance approach. The method of implementation consists of three stages, namely preparation, implementation, and evaluation. The preparation stage is carried out through field observations, interviews, and business problem analysis. The implementation stage was carried out through mentoring on product packaging aspects and the development of digital promotional content in the form of product videos. The evaluation stage was carried out by observing changes in packaging quality, packaging process efficiency, and consumer responses to digital promotions carried out through social media. The results of the activities show an increase in the neatness and uniformity of product packaging, an increase in partners' understanding of digital marketing, and increased consumer attention to products. Overall, these mentoring activities have had a positive impact on increasing product competitiveness and supporting the sustainability of MSME businesses in coastal areas.
Gaya Kepemimpinan Kekeluargaan Dan Dinamika Multikultural Dalam Mendorong Inovasi Usaha Sablon Jopi Artscreen Galuh Pravita Sari; Mutiara Aisyah Nur Rahmah; Jea Ananda Sari; Eza Paramitha; Muhammad Syaifur Rohman
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 4 No 2 : Desember (2025): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study aims to examine the role of familial leadership and multicultural dynamics in fostering innovation at the Jopi Artscreen screen printing MSME. The research approach employed a descriptive qualitative method, gathering data through in-depth interviews with the owner and employees. The findings reveal that the owner implements a familial leadership style, evident in deliberation, casual conversations, and open dialogue in addressing issues. The multicultural dynamics emerging from the diversity of employees' regions of origin are handled via group activities and a humble leadership demeanor, fostering a cohesive work atmosphere. This inclusive organizational culture contributes to the rise of innovations, such as plans for creating a new brand that highlights social themes, skill enhancement, and the expansion of production equipment. Moreover, the familial culture aids in tackling internal obstacles, especially those concerning work motivation and production oversight. This study concludes that the blend of familial leadership and transparent management of cultural diversity proves effective in bolstering collaboration, intercultural communication, and establishing an environment favorable to innovation at the Jopi Artscreen MSME.
Co-Authors Eza Paramitha Galuh Pravita Sari Hanum Salsabila Hassa Jea Ananda Sari Mar’atus Tsania Muhammad Syaifur Rohman Naslizah Naslizah Silfiana Silfiana