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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Samakta: Jurnal Pengabdian Kepada Masyarakat
Silfiana Silfiana
Universitas Muhammadiyah Lamongan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Optimization of Packaging and Marketing Strategies for Micro, Small, and Medium Enterprises (MSMEs) of “Cap 2 Udang” Shrimp Paste in Paciran Lamongan Mutiara Aisyah Nur Rahmah; Mar’atus Tsania; Hanum Salsabila Hassa; Silfiana Silfiana; Naslizah Naslizah
Samakta: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2026): Samakta: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/samakta.v3i1.320

Abstract

Micro, small, and medium enterprises (MSMEs) engaged in seafood processing play an important role in strengthening the economy of coastal communities. However, issues related to packaging quality and the use of digital marketing remain obstacles to improving product competitiveness. The Terasi Cap 2 Udang MSME, located in Paciran District, Lamongan Regency, shows a gap between the theoretical concept of the importance of packaging and digital promotion and the actual conditions in the field, where product packaging is not yet optimal and digital promotional content is still simple. This community service activity aims to optimize packaging quality and strengthen the digital marketing strategy of MSMEs through a participatory assistance approach. The method of implementation consists of three stages, namely preparation, implementation, and evaluation. The preparation stage is carried out through field observations, interviews, and business problem analysis. The implementation stage was carried out through mentoring on product packaging aspects and the development of digital promotional content in the form of product videos. The evaluation stage was carried out by observing changes in packaging quality, packaging process efficiency, and consumer responses to digital promotions carried out through social media. The results of the activities show an increase in the neatness and uniformity of product packaging, an increase in partners' understanding of digital marketing, and increased consumer attention to products. Overall, these mentoring activities have had a positive impact on increasing product competitiveness and supporting the sustainability of MSME businesses in coastal areas.
Peningkatan Pengetahuan Karang Taruna tentang Pertolongan Pertama Tersedak dan Gigitan Ular Nayla Zahrani Adean; Ninik Mas'adah; Salma Nabila Alma'anizamzami; Silfiana Silfiana; Uul Ainun Ifakriya
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 4 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i4.2357

Abstract

Limited community knowledge regarding first aid for choking and snakebite emergencies remains a significant public health concern because delayed or inappropriate initial management may increase the risk of complications. Therefore, health education is needed to strengthen community preparedness in responding to emergency situations. This community service program aimed to improve the knowledge of Karang Taruna members in Sumurgayam Village regarding first aid for choking and snakebite cases. An interactive lecture using a one-group pre-test–post-test design was conducted with 30 participants. Knowledge was measured using questionnaires administered before and after the educational session and analyzed descriptively. The mean knowledge score increased from 54.67 to 89.83, representing a 64.32% improvement, while the proportion of participants with a high level of knowledge increased from 13.33% to 93.33%. These findings demonstrate that health education effectively improves participants' knowledge and contributes to strengthening community preparedness in providing appropriate first aid during emergencies.
Co-Authors Hanum Salsabila Hassa Mar’atus Tsania Mutiara Aisyah Nur Rahmah Naslizah Naslizah Nayla Zahrani Adean Ninik Mas'adah Salma Nabila Alma'anizamzami Uul Ainun Ifakriya