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All Journal Among Makarti JEB17 : Jurnal Ekonomi dan Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) Maker: Jurnal Manajemen Amalee: Indonesian Journal of Community Research & Engagement Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Jurnal Pengabdian Kepada Masyarakat (JPKM) Journal of Economic Education and Entrepreneurship Studies
RANE, MELVIN K DJAMI
Universitas Kristen Artha Wacana
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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PENGARUH KUALITAS LAYANAN, BIAYA PENDIDIKAN DAN FASILITAS PENDIDIKAN TERHADAP KEPUTUSAN KONSUMEN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING DALAM MEMILIH PROGRAM STUDI PADA FAKULTAS EKONOMI UNIVERSITAS KRISTEN ARTHA WACANA KUPANG RANE, MELVIN K DJAMI; RIDWAN, M SIHAB; WARDAH, WARDAH
JEB17 : Jurnal Ekonomi dan Bisnis Vol 4 No 01 (2019)
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jeb17.v4i01.2415

Abstract

ABSTRACTHigher education is one of the most important priorities for most people. For some people, education can go to Higher Education is the hope to be achieved. Deciding to continue education to Higher Education, the community will be faced with a variety of factors underlying their decision. This study aims to determine whether the factors of Service Quality, Education Costs and Educational Facilities Against Consumer Decisions with Brand Image as Intervening Variables in Choosing a Study Program at the Faculty of Economics, Artha Wacana Christian University Kupang. The data of this study were collected from 1100 students at the Artha Wacana Kupang University of Economics Faculty of Kupang who were respondents in this study and the technique used was random sampling method. The test result data processed using Structural Equation Modeling (SEM) contained the following results: The independent variables that most influence on the dependent variable is the variable of Brand Image on Consumer Decision (0326), followed by a variable Quality of Service on Brand Image (0302), followed by the Service Quality variable on Consumer Decisions (0.273), followed by the Education Cost variable on Brand Image (0.254), followed by the Education Facility variable towards Brand Image (0.214), followed by the Education Cost variable on Consumer Decisions (0.167), followed by the Education Facility variable on Consumer Decisions (0.032). The results prove that the independent variables (service quality, education costs, and educational facilities) influence the intervening variables, namely Brand image and the dependent variable, namely consumer decisions in Selecting the Study Program at the Faculty of Economics, Artha Wacana Christian University, Kupang. Keywords: Structural Equation Modeling (SEM), Service Quality, Education Costs, Educational Facilities, Brand Image, Consumer Decisions.
ANALISIS PENGARUH PERENCANAAN PAJAK TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Yuningsih Nita Christiani; Melvin K Djami Rane; Devit Alfan Sine
Among Makarti Vol 14, No 2 (2021): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v14i2.211

Abstract

Penelitian ini bertujuan untuk melihat dan menganalisa pengaruh perencanaan pajak terhadap nilai perusahaan pada perusahaan pertanian yang terdaftar di Bursa Efek Indonesia. Perencanaan Pajak dalam penelitian ini diukur dengan Effective Tax Rate (ETR)  sebagai variabel independen dan Nilai Perusahaan diukur dengan Price Earning to Ratio (PER) sebagai variabel dependen. Sampel dalam penelitian ini berjumlah 15 perusahaan pertanian yang terdaftar Bursa Efek Indonesia periode tahun 2015-2019.Teknik analisis data dalam penelitian ini adalah analisis data kuantitatif menggunakan software statistik 20. Berdasarkan pengujian hipotesis dalam penelitian ini hasil temuan penelitian dapat disimpulkan bahwa Pengujian yang telah dilakukan ini menunjukkan bahwa H1 diterima dan H0 ditolak artinya perencanaan pajak berpengaruh positif dan signifikan terhadap nilai perusahaan nilai t-hitung 2,022 sedangkan t-tabel 1,993, t-hitung > dari t-tabel dengan tingkat signifikasi 0,047 sehingga dapat disimpulkan bahwa variabel perencanaan pajak berpengaruh positif dan signifikan terhadap nilai perusahaan.
INOVASI PENGEMBANGAN EKONOMI DIGITAL DI DESA MATA AIR Robert Alex Serang; Yuningsih Nita Christiani; Melvin Djami Rane
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2021): Desember 2021
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.819 KB)

Abstract

Pandemik saat ini benar-benar memporak porandakan ekonomi masyarakat, khususnya para petani. Hal ini disebabkan hasil pertanian para petani susah untuk dijual dikarenakan PPKM serta sudah banyak orang mulai menjaga jarak dan tidak lagi berkumpul serta mulai takut untuk datang ke pasar karena masalah covid -19. Dengan ada kondisi covid masyarakat lebih cenderung untuk membeli bahan-bahan makanan melalui online. Banyak para petani mengeluh akan kondisi saat ini khusunya petani yang ada di Desa Mata Air yang hanya bergantung pada tengkulak yang datang membeli hasil pertanian yang mereka tanam dengan harga yang sangat rendah. Hasil dari PKM ini adalah melalui Badan Usaha Milik Desa kami membuat inovasi toko online yang dapat menjual hasil produk pertanian maupun produk olahan pertanian petani Desa Mata Air yang dapat dijual dengan harga pasar.
Product Impulsive Buying on Online Shops Yudith Febrianty Lerrick; Melvin Krisdiana Djami Rane; Jofret Umbu Soru Peku Djawang
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 2 (2023): March 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i2.2147

Abstract

Purpose: This research is aimed at assisting academics and business professionals in creating and implementing online marketing strategies to increase sales turnover through consumers' impulsive buying behavior to consider the factors of internet addiction, browsing and hedonistic lifestyles in planning and implementing online marketing. Design/methodology/approach: This research employed quantitative analysis utilizing data analysis approaches based on structural equation modeling (SEM) and a Likert scale for the measurement. Findings: The results of the analysis of the direct effect indicate that the internet addiction and browsing variables have a significant and positive effect on the hedonistic lifestyle. Furthermore, browsing has a significant and positive effect on the impulsive buying, whereas the internet addiction and hedonistic lifestyle variables have no significant effect and are positive with regard to product impulsive purchasing on online shops by the residents of Kupang City. Practical Implications: Impulsive online buying behavior is a substantial market potential for MSMEs in Kupang City to market or promote their products using highly effective and efficient online shop media. Originality/value: This paper is genuine Paper type: research paper
OPTIMIZING MSME COMPETITIVENESS IN THE DIGITAL ERA THROUGH INNOVATION CAPABILITY, AND CUSTOMER RELATIONSHIP MANAGEMENT Deandra Vidyanata; Melvin Krisdiana Djami Rane; Ita Musfirowati Hanika; Nani Nani
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.628

Abstract

The main aim of this research is to analyze the influence of innovation capability and customer relationship management on MSME competitiveness. This research uses a literature and field research design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. The research results conclude that innovation capability and customer relationship management have a positive and significant effect on MSME competitiveness. The implications of this research state that the ability to create innovative products or services can differentiate a company from its competitors in the market. Innovation allows companies to offer something unique and added value to customers. With a deeper understanding of CRM, MSMEs can identify new opportunities, optimize marketing strategies, and increase customer retention to improve MSME performance, growth and sustainability in an increasingly competitive business environment.
PENGARUH KEMISKINAN, PDRB, DAN ANGGARAN KESEHATAN TERHADAP PREVALENSI STUNTING DI KABUPATEN/KOTA PROVINSI NUSA TENGGARA Maromi M. Mbate; Jemmy J. S. Dethan; Melvin K. Djami Rane
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 8 No. 2 (2026): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v8i2.11159

Abstract

Stunting remains an important public health problem in Indonesia, including in East Nusa Tenggara Province, which records a higher prevalence than the national average. This study aims to analyze the effects of poverty, Gross Regional Domestic Product (GRDP), and health expenditure on stunting prevalence in 22 regencies/cities in East Nusa Tenggara Province during 2020–2024. The study uses secondary panel data obtained from official government publications. Data were analyzed using panel regression, and the best-fitting model was the Fixed Effect Model. The results show that poverty has a positive and significant effect on stunting, while GRDP and health expenditure have negative and significant effects on stunting. Simultaneously, the three variables significantly affect stunting prevalence. These findings confirm that stunting is a multidimensional problem that requires cross-sector policies through poverty reduction, regional economic strengthening, and increased health spending.
Export Market Development and Institutional Support for Micro and Small Enterprise Internationalization Jofret Umbu Soru Peku Djawang; Alya Elita Sjioen; Melvin Krisdiani Djame Rane; Yudith Febrianty Lerrick; Margarethy Rohanie Mbado; Yunialdi Hapynes Teffu
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 3 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i3.228

Abstract

This study examines the factors influencing export market development among micro and small enterprises, with particular attention to the roles of internal readiness, export capacity, institutional support, and external barriers. Despite growing opportunities in international trade, many enterprises continue to face challenges related to market access, regulatory compliance, product competitiveness, and limited international business networks. A quantitative research design was employed using survey data collected from 100 micro and small enterprise actors. Data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate measurement validity, structural relationships, and mediation effects. The findings reveal that internal readiness and export capacity significantly influence the effectiveness of government and institutional support. Institutional support also demonstrates a significant effect on reducing external barriers and facilitating export market development. Furthermore, government and institutional support serve as an important mediating mechanism through which internal capabilities influence firms’ ability to overcome external constraints. The study contributes to the international entrepreneurship and export development literature by demonstrating the strategic role of institutional support in transforming firm-level capabilities into export competitiveness. Drawing on the resource based view, institutional theory, and absorptive capacity theory, the findings suggest that strengthening enterprise capabilities should be accompanied by coordinated policy interventions, targeted export assistance programs, and stronger institutional ecosystems to enhance international market participation and long-term export performance.
Literasi Digital sebagai Strategi Branding pada UMKM Lele Bumbu Eka Merdekawati Imelda Seseli; Melvin Krisdiana Djami Rane; Dian Nustanti Ndaomanu; Donny Mercys Bessie; Mesri Wehelmina Nisriani Manafe
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.7951

Abstract

As the province's capital, Kupang City has adequate communication and internet infrastructure, with an internet penetration rate above 70%. However, not all MSME (Micro, Small, and Medium Enterprise) actors have optimally utilized these facilities to advance their businesses. Lele Bumbu is one such MSME that remains stagnant, even though catfish consumption in Indonesia remains one of the main protein sources with consistently high demand. Due to limited capital and low digital literacy, Lele Bumbu operates as a home-based industry and has not utilized digital marketing effectively. This community service program (PkM) aims to assist and train Lele Bumbu to improve product quality, establish proper management, and adopt digital marketing and financial technology, ultimately creating a strong digital brand. The method employed uses a PRA (Participatory Rural Appraisal) approach through collecting primary and secondary data, focus group discussions (FGD), and implementation via socialization, training, and mentoring for business owners. The PkM activities increased business owners' capacity to master digital marketing, financial recording applications, and business management. Based on the analysis, business management capacity improved by more than 70%, the ability to use marketing and financial applications increased by more than 75%, and product quality improved by 50% regarding the product and its packaging.
ANALISIS PENGARUH PRODUK DOMESTIK REGIONAL BRUTO DAN JUMLAH PENDUDUK TERHADAP PENDAPATAN ASLI DAERAH DI PROVINSI NUSA TENGGARA TIMUR Maromi M. Mbate; Melvin K. Djami Rane
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 7 No. 4 (2025): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v8i1.11208

Abstract

Penelitian ini menganalisis pengaruh Produk Domestik Regional Bruto dan jumlah penduduk terhadap Pendapatan Asli Daerah di Provinsi Nusa Tenggara Timur. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal berdasarkan data sekunder runtut waktu tahun 2013–2022 yang diperoleh dari publikasi resmi statistik daerah. Data dianalisis menggunakan regresi linier berganda dengan spesifikasi model double log untuk menguji pengaruh simultan dan parsial antarvariabel. Hasil penelitian menunjukkan bahwa Produk Domestik Regional Bruto dan jumlah penduduk secara simultan berpengaruh signifikan terhadap Pendapatan Asli Daerah. Akan tetapi, hasil pengujian parsial menunjukkan bahwa baik Produk Domestik Regional Bruto maupun jumlah penduduk tidak berpengaruh signifikan terhadap Pendapatan Asli Daerah. Nilai koefisien determinasi tersesuaikan menunjukkan bahwa model mampu menjelaskan sebagian besar variasi Pendapatan Asli Daerah, sedangkan sisanya dipengaruhi oleh faktor lain di luar model. Temuan ini mengindikasikan bahwa kinerja Pendapatan Asli Daerah di Provinsi Nusa Tenggara Timur tidak hanya ditentukan oleh pertumbuhan ekonomi dan dinamika demografis, tetapi juga oleh efektivitas administrasi fiskal, kapasitas pemungutan pajak daerah, dan optimalisasi potensi ekonomi daerah.
Co-Authors Christiani, Yuningsih Nita Deandra Vidyanata Devit Alfan Sine Dian Nustanti Ndaomanu Djawang, Jofret Umbu Soru Peku Eka Merdekawati Imelda Seseli Elita Sjioen, Alya Ita Musfirowati Hanika Jemmy Jonson Sula Dethan Lerrick, Yudith F. Margarethy Rohanie Mbado Maromi Merlin Mbate Mesri Wehelmina Nisriani Manafe Nani Nani RIDWAN, M SIHAB Robert Alex Serang Wardah Wardah Yunialdi Hapynes Teffu Yuningsih Nita Christiani