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All Journal Among Makarti JEB17 : Jurnal Ekonomi dan Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pengabdian Kepada Masyarakat (JPKM)
RANE, MELVIN K DJAMI
Universitas Kristen Artha Wacana
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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PENGARUH KUALITAS LAYANAN, BIAYA PENDIDIKAN DAN FASILITAS PENDIDIKAN TERHADAP KEPUTUSAN KONSUMEN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING DALAM MEMILIH PROGRAM STUDI PADA FAKULTAS EKONOMI UNIVERSITAS KRISTEN ARTHA WACANA KUPANG RANE, MELVIN K DJAMI; RIDWAN, M SIHAB; WARDAH, WARDAH
JEB17 : Jurnal Ekonomi dan Bisnis Vol 4 No 01 (2019)
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jeb17.v4i01.2415

Abstract

ABSTRACTHigher education is one of the most important priorities for most people. For some people, education can go to Higher Education is the hope to be achieved. Deciding to continue education to Higher Education, the community will be faced with a variety of factors underlying their decision. This study aims to determine whether the factors of Service Quality, Education Costs and Educational Facilities Against Consumer Decisions with Brand Image as Intervening Variables in Choosing a Study Program at the Faculty of Economics, Artha Wacana Christian University Kupang. The data of this study were collected from 1100 students at the Artha Wacana Kupang University of Economics Faculty of Kupang who were respondents in this study and the technique used was random sampling method. The test result data processed using Structural Equation Modeling (SEM) contained the following results: The independent variables that most influence on the dependent variable is the variable of Brand Image on Consumer Decision (0326), followed by a variable Quality of Service on Brand Image (0302), followed by the Service Quality variable on Consumer Decisions (0.273), followed by the Education Cost variable on Brand Image (0.254), followed by the Education Facility variable towards Brand Image (0.214), followed by the Education Cost variable on Consumer Decisions (0.167), followed by the Education Facility variable on Consumer Decisions (0.032). The results prove that the independent variables (service quality, education costs, and educational facilities) influence the intervening variables, namely Brand image and the dependent variable, namely consumer decisions in Selecting the Study Program at the Faculty of Economics, Artha Wacana Christian University, Kupang. Keywords: Structural Equation Modeling (SEM), Service Quality, Education Costs, Educational Facilities, Brand Image, Consumer Decisions.
ANALISIS PENGARUH PERENCANAAN PAJAK TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Yuningsih Nita Christiani; Melvin K Djami Rane; Devit Alfan Sine
Among Makarti Vol 14, No 2 (2021): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v14i2.211

Abstract

Penelitian ini bertujuan untuk melihat dan menganalisa pengaruh perencanaan pajak terhadap nilai perusahaan pada perusahaan pertanian yang terdaftar di Bursa Efek Indonesia. Perencanaan Pajak dalam penelitian ini diukur dengan Effective Tax Rate (ETR)  sebagai variabel independen dan Nilai Perusahaan diukur dengan Price Earning to Ratio (PER) sebagai variabel dependen. Sampel dalam penelitian ini berjumlah 15 perusahaan pertanian yang terdaftar Bursa Efek Indonesia periode tahun 2015-2019.Teknik analisis data dalam penelitian ini adalah analisis data kuantitatif menggunakan software statistik 20. Berdasarkan pengujian hipotesis dalam penelitian ini hasil temuan penelitian dapat disimpulkan bahwa Pengujian yang telah dilakukan ini menunjukkan bahwa H1 diterima dan H0 ditolak artinya perencanaan pajak berpengaruh positif dan signifikan terhadap nilai perusahaan nilai t-hitung 2,022 sedangkan t-tabel 1,993, t-hitung > dari t-tabel dengan tingkat signifikasi 0,047 sehingga dapat disimpulkan bahwa variabel perencanaan pajak berpengaruh positif dan signifikan terhadap nilai perusahaan.
INOVASI PENGEMBANGAN EKONOMI DIGITAL DI DESA MATA AIR Robert Alex Serang; Yuningsih Nita Christiani; Melvin Djami Rane
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2021): Desember 2021
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.819 KB)

Abstract

Pandemik saat ini benar-benar memporak porandakan ekonomi masyarakat, khususnya para petani. Hal ini disebabkan hasil pertanian para petani susah untuk dijual dikarenakan PPKM serta sudah banyak orang mulai menjaga jarak dan tidak lagi berkumpul serta mulai takut untuk datang ke pasar karena masalah covid -19. Dengan ada kondisi covid masyarakat lebih cenderung untuk membeli bahan-bahan makanan melalui online. Banyak para petani mengeluh akan kondisi saat ini khusunya petani yang ada di Desa Mata Air yang hanya bergantung pada tengkulak yang datang membeli hasil pertanian yang mereka tanam dengan harga yang sangat rendah. Hasil dari PKM ini adalah melalui Badan Usaha Milik Desa kami membuat inovasi toko online yang dapat menjual hasil produk pertanian maupun produk olahan pertanian petani Desa Mata Air yang dapat dijual dengan harga pasar.
Product Impulsive Buying on Online Shops Yudith Febrianty Lerrick; Melvin Krisdiana Djami Rane; Jofret Umbu Soru Peku Djawang
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 2 (2023): March 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i2.2147

Abstract

Purpose: This research is aimed at assisting academics and business professionals in creating and implementing online marketing strategies to increase sales turnover through consumers' impulsive buying behavior to consider the factors of internet addiction, browsing and hedonistic lifestyles in planning and implementing online marketing. Design/methodology/approach: This research employed quantitative analysis utilizing data analysis approaches based on structural equation modeling (SEM) and a Likert scale for the measurement. Findings: The results of the analysis of the direct effect indicate that the internet addiction and browsing variables have a significant and positive effect on the hedonistic lifestyle. Furthermore, browsing has a significant and positive effect on the impulsive buying, whereas the internet addiction and hedonistic lifestyle variables have no significant effect and are positive with regard to product impulsive purchasing on online shops by the residents of Kupang City. Practical Implications: Impulsive online buying behavior is a substantial market potential for MSMEs in Kupang City to market or promote their products using highly effective and efficient online shop media. Originality/value: This paper is genuine Paper type: research paper
Co-Authors Christiani, Yuningsih Nita Devit Alfan Sine Djawang, Jofret Umbu Soru Peku RIDWAN, M SIHAB Robert Alex Serang Wardah Wardah Yudith Febrianty Lerrick Yuningsih Nita Christiani