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All Journal As-Syar'i : Jurnal Bimbingan & Konseling Keluarga Jurnal Pengabdian Kepada Masyarakat (JPKM) Indonesian Journal of Enterprise Architecture
Robert Alex Serang
Universitas Kristen Artha Wacana, Indonesia
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Social Sciences Other

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INOVASI PENGEMBANGAN EKONOMI DIGITAL DI DESA MATA AIR Robert Alex Serang; Yuningsih Nita Christiani; Melvin Djami Rane
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2021): Desember 2021
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.819 KB)

Abstract

Pandemik saat ini benar-benar memporak porandakan ekonomi masyarakat, khususnya para petani. Hal ini disebabkan hasil pertanian para petani susah untuk dijual dikarenakan PPKM serta sudah banyak orang mulai menjaga jarak dan tidak lagi berkumpul serta mulai takut untuk datang ke pasar karena masalah covid -19. Dengan ada kondisi covid masyarakat lebih cenderung untuk membeli bahan-bahan makanan melalui online. Banyak para petani mengeluh akan kondisi saat ini khusunya petani yang ada di Desa Mata Air yang hanya bergantung pada tengkulak yang datang membeli hasil pertanian yang mereka tanam dengan harga yang sangat rendah. Hasil dari PKM ini adalah melalui Badan Usaha Milik Desa kami membuat inovasi toko online yang dapat menjual hasil produk pertanian maupun produk olahan pertanian petani Desa Mata Air yang dapat dijual dengan harga pasar.
The Role of Financial Digitalization in Eradicating Corruption in Indonesia Rabith Madah Khulaili Harsya; Badruddin Nasir; Fadil Mas’ud; Robert A. Serang; Iwan Harsono
As-Syar'i: Jurnal Bimbingan & Konseling Keluarga Vol 6 No 2 (2024): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Fakultas Syariah IAIN Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v6i2.6580

Abstract

Technological advances provide a number of benefits in various sectors, one of which is the financial sector. Technological advances in the financial sector or commonly known as financial digitalization have made data bookkeeping more effective, easily accessible, transparent, and made it easier for employees to carry out financial reports. Based on this, this research aims to analyze the role of financial digitalization in preventing corruption in Indonesia. This research is qualitative research with a descriptive approach, namely describing the meaning of technology, technological developments, the benefits of technology, its relationship with finance, and the benefits of digitalization of technology in preventing corruption in Indonesia. The data used by researchers in this article is secondary data, namely in the form of legislation, scientific articles, books, websites and other things that are usually used in every research. The researchers analyzed these data using the stages of data collection analysis, data reduction, data analysis, and drawing Conclusion. The result in this research show that the presence of financial digitalization at least has benefits in preventing corruption because of its transparency. With the digitalization of financial tenders, financial reporting, and other things that are transparent and do not endanger privacy, they can be accessed easily by all stake holders, supervisors, partner companies, internal company parties, and so on to find out the tender winner, continuity of the tender, until completion of the tender. Apart from that, if suspicious potential for corruption is found, it can be tracked easily. Because of this, anyone who has the intention to commit corruption will be discouraged.
Reconfiguring SME Value Through Branding: A Resource-Based Perspective from Local Enterprises in Rote Ndao Jusuf Aboladaka; Donny Mercys Bessie; Robert A. Serang; Alfred G.O Kase
Indonesian Journal of Enterprise Architecture Vol. 3 No. 1 (2026): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/ijea.v3i1.659

Abstract

Strengthening the competitiveness of Small and Medium Enterprises (SMEs) through branding strategies is a crucial issue amidst limited market access and low product differentiation, particularly in local economy-based areas such as Rote Ndao Regency. This study aims to analyze the application of branding models to increase the selling value of SME products and identify relevant strengthening strategies based on local wisdom. The research employed a qualitative approach with a case study design, using data collection techniques such as in-depth interviews, observation, and document analysis with selected SMEs using purposive sampling. Data analysis was conducted through interactive data reduction, presentation, and conclusion drawing. The results indicate that the application of branding elements, including brand identity, positioning, brand communication, storytelling, and brand experience, significantly increases the selling value of SME products. SMEs that implement branding in a more structured manner tend to have higher perceived value, stronger market appeal, and broader market penetration capabilities. However, limited resource capacity, low branding literacy, and minimal use of digital technology remain major obstacles to optimizing this strategy. The implications of this research emphasize that branding is not merely a promotional tool, but rather a strategic asset based on internal resources capable of creating sustainable competitive advantage. Therefore, policy interventions such as intensive mentoring, strengthening digital capacity, and integrating local values ​​into branding strategies are needed to encourage the transformation of SMEs into more competitive markets.
Co-Authors Alfred G.O Kase Badruddin Nasir Donny Mercys Bessie Fadil Mas’ud Harsya, Rabith Madah Khulaili Iwan Harsono Jusuf Aboladaka RANE, MELVIN K DJAMI Yuningsih Nita Christiani