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Wening Palupi Ningtyas Putri
Master of Communication, Universitas Sebelas Maret, Surakarta, Indonesia
Languange, Linguistic, Communication & Media Social Sciences

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Counter-Hegemony in the Digital Public Sphere: Public Demands on Political Elites on the TikTok Account @salsaerwina Wening Palupi Ningtyas Putri; Andre Noevi Rahmanto; Mahfud Anshori
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.802

Abstract

This qualitative research aims to analyze the counter-hegemony discourse regarding the DPR RI allowance increase issue on the TikTok account @salsaerwina. The study is grounded in Teun A. van Dijk’s model of Critical Discourse Analysis, uses the purposive sampling technique, and draws on a data corpus of 10 videos published between August 26 to September 2, 2025. It categorized videos that critique power, narratives, and strength ideological storytelling. The findings identified some pillars of counter-hegemony: (1) the personalization of elite moral crises; (2) the framing of exploitation and social inequality; (3) the subversion of institutional legitimacy through satirical humor; and (4) legalistic-integrity accountability claims. Social cognition and context analysis demonstrate that multimodal texts and TikTok’s algorithmic penetration potentially facilitate the strengthening of digital citizens’ critical awareness. Furthermore, the massive interactions in the comment section show an early indication of collective mobilization in the digital realm to monitor public policy beyond mainstream media constraints. This study expands communication literature regarding alternative digital public spheres.
Co-Authors Andre Noevi Rahmanto Mahfud Anshori