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Kalangi, John A. F
Sam Ratulangi University
Economics, Econometrics & Finance

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Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata Barcelona, Oktavianus; Tumbel, Tinneke M.; Kalangi, John A. F
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Related research to study the large influence of mixed mixtures on purchasing decisions on CV. Justitia Lembata Motor can compete from several of the same companies in motorcycle sales. Partially significant for purchasing decisions. Marketing mix is a combination of four variables or activities which are the core of the marketing system, namely: products, price structures, promotional activities, and distribution systems. Consumer purchasing decisions are the final purchases of consumers both individuals and households, who buy goods and services for personal purchases. This research uses quantitative methods, data collection techniques using questionnaires. The population in this study were motorcycle buyers and customers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simple random sampling technique. The research method used is simple linear regression. The 0.014 constant is the same as the result of the buyer's decision to buy at 0.014% and the regression coefficient of the marketing mix variable is 0.667 units to one so that the purchasing decision increases by 0.667%.
Strategi Pemasaran Produk Tabungan iB Hijrah Rencana Pada Bank Muamamalat Cabang Manado Abbas, Afnan I.; Tumbel, Tinneke M.; Kalangi, John A. F
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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This study aims to determine the marketing strategy and analyze the strengths, weaknesses, opportunities and threats of the marketing of ibrahim savings products planned by the Bank Muamalat Manado Branch. This research is a descriptive qualitative study with data collection using data using interview and literature studies, while secondary data and primary data from Bank Muamalat employees in Manado Branch. The strategy used by Bank Muamalat Indonesia Branch Manado is to analyze internal and external factors. From the results of this study it can be concluded that the marketing strategy applied is that there are two major factors, namely internal factors and external factors, internal factors using the method of segmentation, targeting, positioning and marketing mix. As well as analyzing external environmental factors such as political, economic, social and technological factors also analyze industrial environments such as newcomers, competition in industry, threats from substitute products and buyers' bargaining power.
Co-Authors Abbas, Afnan I. Barcelona, Oktavianus TINNEKE TUMBEL