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Barcelona, Oktavianus
Sam Ratulangi University
Economics, Econometrics & Finance

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Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata Barcelona, Oktavianus; Tumbel, Tinneke M.; Kalangi, John A. F
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Related research to study the large influence of mixed mixtures on purchasing decisions on CV. Justitia Lembata Motor can compete from several of the same companies in motorcycle sales. Partially significant for purchasing decisions. Marketing mix is a combination of four variables or activities which are the core of the marketing system, namely: products, price structures, promotional activities, and distribution systems. Consumer purchasing decisions are the final purchases of consumers both individuals and households, who buy goods and services for personal purchases. This research uses quantitative methods, data collection techniques using questionnaires. The population in this study were motorcycle buyers and customers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simple random sampling technique. The research method used is simple linear regression. The 0.014 constant is the same as the result of the buyer's decision to buy at 0.014% and the regression coefficient of the marketing mix variable is 0.667 units to one so that the purchasing decision increases by 0.667%.
Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata Barcelona, Oktavianus; Tumbel, Tinneke M.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23560.34-42

Abstract

Related research to study the large influence of mixed mixtures on purchasing decisions onCV. Justitia Lembata Motor can compete from several of the same companies in motorcyclesales. Partially significant for purchasing decisions. Marketing mix is a combination of fourvariables or activities which are the core of the marketing system, namely: products, pricestructures, promotional activities, and distribution systems. Consumer purchasing decisionsare the final purchases of consumers both individuals and households, who buy goods andservices for personal purchases. This research uses quantitative methods, data collectiontechniques using questionnaires. The population in this study were motorcycle buyers andcustomers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simplerandom sampling technique. The research method used is simple linear regression. The 0.014constant is the same as the result of the buyer's decision to buy at 0.014% and the regressioncoefficient of the marketing mix variable is 0.667 units to one so that the purchasing decisionincreases by 0.667%.
Co-Authors Kalangi, John A. F Kalangi, Johnny A. F TINNEKE TUMBEL