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Walangitan, Olivia F. C.
Sam Ratulangi University
Economics, Econometrics & Finance

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Kelompok Usaha Pengolahan Buah Kelapa Sebagai Sumber Penghasilan Masyarakat Desa Tateli Kecamatan Mandolang Kabupaten Minahasa Provinsi Sulawesi Utara Walangitan, Olivia F. C.; Punuindoong, Aneke Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 2 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.7.2.2018.22028.1-5

Abstract

Kelapa adalah bahan baku pembuatan minyak kelapa dan turunannya. Kelompok mitra yang dipilih adalah masyarakat desa Tateli.Dengan adanya kegiatan penyuluhan mengenai usaha pengolahan kelapa sebagai sumber penghasilan di lokasi mitra, maka diharapkan masyarakat sekitar termotivasi untuk ikut serta. Kelompok Usaha Pengolahan Buah Kelapa Sebagai Sumber Penghasilan Masyarakat Desa Tateli memberikan pengetahuan dan wawasana yang bermanfaat bagi mitra untuk mendistribusikan hasil produksi melalui salauran pemasaran, melalui pendekatan ekonomi masyarakat, untuk mengembangkan potensi usaha pengolahan buah kelapa.Melalui Program Kemitraan Masyarakat, dengan memberikan pemahaman dan pengetahuan tentang pengembangan dan usaha pengolahan buah kelapa melalui metode  penyuluhan / pemberian materi dan  akan berdamapak atau memberikan penigkatan produktivitas mitra, antara lain : Memberikan manfaat bagi mitra mengenai usaha pengolahan buah kelapa untuk masuk dalam komunitas kelembagaan melalui kegiatan usaha pengolahan buah kelapa, memberikan pengetahuan dan ketrampilan dalam mendistribusikan atau menjual hasil olahan buah kelapa, meningkatnya  kesadaran mengelola usaha untuk memperoleh pendapatan yang layak, meningkatnya jiwa kewirausahaan dan pengetahuan bagaimana mengembangkan usaha pengolahan buah kelapa, dapat bermanfaat bagi Lembaga Penelitian dan Pengabdian Masyarkat Unsrat serta bermanfaat bagi Fakultas Ilmu Sosial dan Politik jurusan Ilmu Administrasi khususnya Program Studi Administrasi Bisnis
Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat Karundeng, Nikita; Kalangi, Johny A. F.; Walangitan, Olivia Ch. F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

This study aims to determine whether Product Quality has an effect on Consumer BuyingInterest. Speaking with quality and buying interest is certainly very tied to marketing. Theessence of marketing according to Daryanto (2011) "marketing is a social and managerialprocess where individuals and groups get their needs and desires by creating, offering, andexchanging something of value with each other". This type of research is quantitativeresearch with data analysis techniques using a skla likert research instrument, test validity,reliability, simple linear regression analysis and hypothesis testing. Based on the results ofthe study the influence of product quality is a variable that does not affect consumer buyinginterest. Then it can be concluded that product quality does not significantly influenceconsumer buying interest. If the quality of the product is good, there will be buying interestand consumers will feel satisfied. In this case, Pia Deisy's business must further improveproduct quality so that it will be more attractive and will have a good impact on Pia Deisy'shome business.
Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado Moloku, Serina O.; Tampi, Johny R. E.; Walangitan, Olivia Ch. F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.
Co-Authors Johny R. E. Tampi, Johny R. E. KALANGI, Johny A. F. Karundeng, Nikita Moloku, Serina O. Punuindoong, Aneke