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All Journal Jurnal Pariwisata Tourista Jurnal Pariwisata Tourista
Qristin Violinda
PGRI Semarang University
Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Other

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The influence of product quality on purchase decisions and its impact on consumer satisfaction Heri Prabowo; Farah Chalida Hanoum; Qristin Violinda; Hawik Ervina Indiworo; Rita Meiriyanti
Jurnal Pariwisata Tourista Vol. 6 No. 1 (2026): April 2026
Publisher : University of Merdeka Malang

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Abstract

This study aims to analyze the influence of product quality on purchase decisions and its impact on consumer satisfaction at Whitebon Resto Semarang. In an era of increasingly intense business competition, understanding the factors that influence consumer purchasing decisions is crucial for maintaining competitiveness and customer loyalty. The research problem addressed in this study is how product quality affects purchasing decisions and how these decisions subsequently influence consumer satisfaction. The proposed research method employs a survey approach, involving respondents who are customers of Whitebon Resto Semarang. Data were collected using structured questionnaires to capture consumers’ perceptions of product quality, purchasing decisions, and satisfaction levels. The findings reveal a significant positive relationship between product quality and purchasing decisions. Furthermore, purchasing decisions were found to have a meaningful contribution to enhancing consumer satisfaction. These results highlight the pivotal role of product quality in driving consumer decision-making and satisfaction. The implications of this study suggest that the management of Whitebon Resto Semarang should prioritize continuous improvement in both product quality and service performance to maintain and strengthen consumer satisfaction and loyalty in the long term.
The influence of product quality on purchase decisions and its impact on consumer satisfaction Heri Prabowo; Farah Chalida Hanoum; Qristin Violinda; Hawik Ervina Indiworo; Rita Meiriyanti
Jurnal Pariwisata Tourista Vol. 6 No. 1 (2026): April 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of product quality on purchase decisions and its impact on consumer satisfaction at Whitebon Resto Semarang. In an era of increasingly intense business competition, understanding the factors that influence consumer purchasing decisions is crucial for maintaining competitiveness and customer loyalty. The research problem addressed in this study is how product quality affects purchasing decisions and how these decisions subsequently influence consumer satisfaction. The proposed research method employs a survey approach, involving respondents who are customers of Whitebon Resto Semarang. Data were collected using structured questionnaires to capture consumers’ perceptions of product quality, purchasing decisions, and satisfaction levels. The findings reveal a significant positive relationship between product quality and purchasing decisions. Furthermore, purchasing decisions were found to have a meaningful contribution to enhancing consumer satisfaction. These results highlight the pivotal role of product quality in driving consumer decision-making and satisfaction. The implications of this study suggest that the management of Whitebon Resto Semarang should prioritize continuous improvement in both product quality and service performance to maintain and strengthen consumer satisfaction and loyalty in the long term.
Co-Authors Farah Chalida Hanoum Hawik Ervina Indiworo Heri Prabowo Heri Prabowo Rita Meiriyanti