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All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Abdimas Terapan
Fitrah Yusharyani Puluhulawa
Universitas Negeri Gorontalo
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences Other

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DIGITAL COMMUNICATION STRATEGY OF SAMPUL BELAKANG GORONTALO FOR LITERACY AND CULTURAL CONTENT DISTRIBUTION ON INSTAGRAM Fitrah Yusharyani Puluhulawa; Citra Fransisca Indah Lestari Dano Putri; Muhammad Akram Mursalim
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2122

Abstract

Digital communication has become central to how grassroots literacy communities build visibility, organize participation, and distribute cultural meanings. This study aims to analyze the digital communication strategy of Sampul Belakang Gorontalo in distributing literacy and cultural content through Instagram. Using qualitative content analysis, the study examined 63 Instagram feed posts uploaded from January to May 2026 as multimodal communication units consisting of visuals, captions, hashtags, collaborator tags, calls to action, and visible audience responses. The findings show that the account constructs Instagram as a community-based infrastructure rather than a mere announcement channel. Poetry and radio broadcasting through Selamat Malam Puisi emerged as the dominant category, indicating the centrality of affective literacy and emotional audience relations. However, posts on critical discussion, organizational regeneration, and community participation generated stronger visible responses, showing that engagement is shaped by issue relevance, member identity, and participatory orientation. The visual strategy relies mainly on poster-based announcements and carousel documentation, while the message strategy combines affective-poetic, critical-argumentative, informative-organizational, documentary-appreciative, and participatory communication. This study contributes to digital communication and literacy studies by introducing community-based literacy-cultural distribution as a framework for understanding how local communities produce public knowledge, cultural memory, and collective identity through Instagram. Keyword: Digital communication strategy; Instagram; literacy community; cultural content distribution; Sampul Belakang Gorontalo
Sinergi Pupuk Nano Organik dan Komunikasi Digital untuk Kemandirian Agropreneur Berbasis Pertanian Berkelanjutan di Desa Tunggulo Selatan Hayatiningsih Gubali; Zulzain Ilahude; Fitrah Yusharyani Puluhulawa
Jurnal Abdimas Terapan Vol. 5 No. 1 (2025): JURNAL ABDIMAS TERAPAN (NOVEMBER)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v5i1.116

Abstract

Kegiatan pengabdian ini bertujuan untuk memperkuat kapasitas agropreneur di Desa Tunggulo Selatan melalui sinergi teknologi pertanian berkelanjutan dan strategi komunikasi digital. Metode yang digunakan meliputi demoplot tanaman cabai organik (±250 m²), pelatihan pembuatan pupuk nano organik, pendampingan digital marketing (Instagram, Shopee, TikTok Shop, WhatsApp Business), serta produksi konten pupuk nano organik. Partisipan terdiri dari Gapoktan (10 orang), Karang Taruna (10 orang), perangkat desa (6 orang), tokoh masyarakat (4 orang), dan mahasiswa (14 orang). Data dikumpulkan melalui angket, pre-test/post-test, observasi, wawancara, dan diskusi, kemudian dianalisis secara kuantitatif dan kualitatif. Hasil menunjukkan kehadiran peserta mencapai 90%, partisipasi aktif dalam diskusi dan praktik, serta peningkatan pemahaman dan ketrampilan membuat produksi pupuk nano dari 15 % menjadi 85 %. Kanal digital aktif dan transaksi produk tercatat selama pelaksanaan. Kegiatan ini berhasil menciptakan sinergi antara produksi dan pemasaran digital yang memperkuat ekosistem agropreneur lokal. Rekomendasi diarahkan pada pendirian unit usaha digital desa, integrasi ke RKP Desa, dan kolaborasi mitra dalam keberlanjutan program.
Co-Authors Citra Fransisca Indah Lestari Dano Putri Hayatiningsih Gubali Muhammad Akram Mursalim Zulzain Ilahude