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All Journal Jurnal SEPA (Social Economic and Agribusiness Journal) Journal of Integrated Agribusiness
Vika Indah Rahayu
Universitas Jambi
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Environmental Science

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Business development of pineapple derivative product at KUBE Mega Buana in Jambi Province zakiah; Selin Naberta; Siti Kurniasih; Fuad Muchlis; Vika Indah Rahayu
Journal of Integrated Agribusiness Vol 8 No 1 (2026): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v8i1.7033

Abstract

Pineapple derivative product business at KUBE Mega Buana during Covid-19 experience a decline. There needs to be business development so that business activities can continue after Covid-19. The purpose of this study is to describe the level of development of pineapple derivative product business among KUBU Mega Buana members. This research  was conducted in Tangkit Village, Sungai Gelam District, Jambi Province. The selection of respondents used the census method with the number of respondents being 30 members of KUBE Mega Buana. Data collection methods use primary data and secondary data. The data analysis method uses descriptive. The results of the study indicate that the development of pineapple derivative product businesses at KUBE Mega Buana is classified as having a high category at the initiation stage of 71,60%, at the elaboration stage of 75,08%, at the monetization stage 76,75%, and at the sustainability & innovation stage of 72,89% 
FINANCIAL FEASIBILITY ANALYSIS AND PRODUCTIVITY ENHANCEMENT STRATEGIES FOR SMALLHOLDER OIL PALM PLANTATION IN MUARO JAMBI REGENCY TO SUPPORT SUSTAINABLE AGRIBUSINESS Karina Rahmah; Ulidesi Siadari; Sri Utami Lestari; Vika Indah Rahayu; Dwi Arianti
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 23, No 2 (2026): SEPTEMBER (IN PRESS)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v23i2.111943

Abstract

This study analyzes the financial feasibility of post-replanting smallholder oil palm farming and formulates priority strategies to enhance productivity in support of sustainable agribusiness development in Muaro Jambi Regency. Primary data were collected through structured interviews with 30 smallholder farmers in Sungai Bahar District who had participated in the Oil Palm Replanting (PSR) program. Financial feasibility was evaluated using Net Present Value (NPV), Internal Rate of Return (IRR) and Payback Period (PP), while strategic priorities were determined using a SWOT–QSPM approach. The results show that post-replanting oil palm farming is financially feasible, with an NPV of IDR 28,450,000 per hectare, an IRR of 18.2%. The payback period is estimated at 4.4 years, indicating a relatively fast return on investment under existing conditions. The average farmer income reaches IDR 68,326,560 per year. However, income constraints remain significant during the immature crop phase (TBM), which limits short-term cash flow. The QSPM analysis identifies institutional strengthening, intercropping-based diversification, and optimization of PSR support as priority strategies to enhance productivity and ensure long-term sustainability. These findings provide empirical evidence that integrating financial feasibility with strategic planning is essential for improving the resilience of smallholder oil palm agribusiness.
Co-Authors Dwi Arianti Fuad Muchlis Karina Rahmah Selin Naberta Siti Kurniasih Sri Utami Lestari Ulidesi Siadari Zakiah