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Melinda Maulinda
Universitas Pamulang
Economics, Econometrics & Finance Engineering

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Pengaruh Flash Sale Effect terhadap Perceived Urgency Generasi Z Mahasiswa pada Shopee Amanda Diva Nadia; Elis Pricillia; Melinda Maulinda; Ahmad Rendy Prasetyo; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4705

Abstract

This study aims to analyze the effect of flash sale effect on the perceived urgency of Generation Z consumers who are students at Universitas Pamulang on the Shopee e-commerce platform. A quantitative approach with an associative design was employed. Data were collected through structured questionnaires distributed to 46 respondents selected by purposive sampling. The independent variable is flash sale effect (X), while the dependent variable is perceived urgency (Y). Data analysis techniques include validity tests, reliability tests, normality tests, simple linear regression, Pearson correlation, coefficient of determination, and hypothesis testing (t-test). The results show that the mean flash sale effect score is 4.00 and the mean perceived urgency score is 3.97, both categorized as high. The regression equation obtained is Ŷ = 0.330 + 0.910X. The Pearson correlation coefficient of 0.859 indicates a very strong relationship between the two variables. The coefficient of determination (R²) of 0.738 reveals that 73.8% of the variance in perceived urgency is explained by flash sale effect. The t-test yields t-count of 11.142, exceeding t-table of 2.015 with a significance value of 0.000, confirming that the hypothesis of a positive and significant effect of flash sale effect on perceived urgency is accepted.
Peran Kenyamanan Lahan Parkir dan Kualitas Pelayanan terhadap Minat Konsumen Membagikan Pengalaman di Media Sosial pada Umkm Kuliner Warung Miendo Srawung Dea Karolina; Dwi Yulianto; Melinda Maulinda; Mochamad Kiki Apriliandi; Noviana Roman Denisyah; Nunu Maria
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology and social media has changed consumer behavior in sharing experiences after visiting a business. This qualitative descriptive study examines the role of parking lot comfort and service quality in encouraging consumers to share their experiences on social media at Warung Miendo Srawung, a culinary MSME. Data were collected through direct observation, in-depth interviews, and documentation involving ten consumer informants who had visited the outlet at least twice within the last three months. The results show that comfortable, safe, and accessible parking facilities create a positive first impression, while friendly, fast, and responsive service builds customer satisfaction. Both factors work synergistically: consumers who are satisfied with both parking comfort and service quality are more likely to share photos, reviews, and recommendations on platforms such as Instagram, Facebook, TikTok, and WhatsApp. These findings suggest that culinary MSMEs need to manage both physical facilities and service quality comprehensively to maximize digital promotion through electronic word of mouth.
Co-Authors Ahmad Rendy Prasetyo Amanda Diva Nadia Dea Karolina Dwi Yulianto Elis Pricillia Mochamad Kiki Apriliandi Noviana Roman Denisyah Nunu Maria Ria Aulia