Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan HUMANUS : Jurnal Sosiohumaniora Nusantara
Wanti Wulandari
Universitas Mulia Balikpapan
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analitik SDM dan Big Data: Transformasi Manajemen Talenta dan Perencanaan Tenaga Kerja di Ekonomi Digital Nur Hikmah Handayani; Nayra Shiva Salsadila; Wanti Wulandari; Mada Aditia Wardhana
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 3 No. 2 (2026): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/p2301g18

Abstract

This article examines the transformative application of HR Analytics and Big Data (BD) in human resource management in the digital era, particularly their impact on the effectiveness of Talent Management (TM) and Workforce Planning (WP). This systematic literature review aims to analyze how ethical constraints, privacy, and algorithmic bias moderate this relationship, and explore strategies for leveraging data to build organizational agility and resilience. The study reveals that while HR Analytics and BD enhance proactivity and accuracy in TM and WP, ​​their effectiveness is significantly moderated by ethical challenges and bias, particularly in resource-constrained environments such as MSMEs and startups. It concludes that realizing the full benefits requires a responsible analytics approach that integrates data governance, bias auditing, and HR literacy. This research provides recommendations for practitioners, policymakers, and a future research agenda.
Strategi Pemasaran Digital dalam Meningkatkan Brand Awareness dan Minat Beli pada Fashion Lokal di Indonesia Nur Hikmah Handayani; Nayra Shiva Salsadila; Wanti Wulandari
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing strategies play a fundamental role in the competitiveness of local Indonesian fashion brands, particularly in building awareness and sparking consumer purchase intention. However, their effectiveness faces complexities, particularly among the Generation Z segment. This study aims to examine the direct influence of digital marketing on purchase intention and compare the effectiveness of cultural narrative-based content strategies (storytelling) with trend-based content (fast-moving). Using narrative and integrative literature review methods across a number of empirical studies, the findings indicate that the influence of digital marketing on purchase intention is not directly significant, but is fully mediated by brand awareness and customer engagement. Trend-based strategies excel at building quick visibility, while cultural narrative-based strategies are more effective in building trust and long-term purchase intention. This study concludes that the success of digital marketing for local fashion depends on the synergy between building brand awareness and customer engagement through content relevant to the brand identity and market context.
ANALISIS KINERJA PROFITABILITAS DAN PERTUMBUHAN LABA PADA PT TELKOM INDONESIA (PERSERO) TBK PERIODE 2022–2025 Amalia Amalia; Maulana Jauhari; Wanti Wulandari; Eko Edy Susanto
Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Vol. 3 No. 4 (2026): Juni
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jakpt.v3i4.4105

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja profitabilitas dan pertumbuhan laba PT Telkom Indonesia (Persero) Tbk selama periode 2022–2025 serta mengidentifikasi faktor-faktor yang memengaruhi perubahan kinerja tersebut. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode deskriptif berdasarkan data sekunder yang diperoleh dari laporan tahunan (Annual Report) PT Telkom Indonesia (Persero) Tbk periode 2022–2025. Analisis dilakukan melalui perhitungan rasio profitabilitas yang meliputi Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), dan pertumbuhan laba, kemudian dibandingkan dengan standar rata-rata industri serta diinterpretasikan berdasarkan perkembangan kondisi perusahaan. Hasil penelitian menunjukkan bahwa kinerja profitabilitas mengalami perbaikan pada tahun 2023, namun menurun secara konsisten pada tahun 2024–2025. Net Profit Margin hanya memenuhi standar industri pada tahun 2023, sedangkan Return on Assets dan Return on Equity berada di bawah standar selama seluruh periode penelitian. Pertumbuhan laba juga menunjukkan pola fluktuatif dan didominasi kontraksi, terutama pada tahun 2025. Penurunan profitabilitas dan pertumbuhan laba dipengaruhi oleh peningkatan beban operasional, investasi infrastruktur digital, tingginya suku bunga pada periode 2022–2024, serta meningkatnya persaingan industri telekomunikasi pascakonsolidasi. Simpulan penelitian ini menunjukkan bahwa kemampuan PT Telkom Indonesia (Persero) Tbk dalam mengelola aset dan ekuitas untuk menghasilkan laba belum optimal, sehingga diperlukan peningkatan efisiensi operasional dan optimalisasi strategi transformasi digital agar kinerja profitabilitas dan pertumbuhan laba dapat berkelanjutan
Co-Authors Amalia Amalia Eko Edy Susanto Mada Aditia Wardhana Maulana Jauhari Nayra Shiva Salsadila Nur Hikmah Handayani