Article Per Year (5 Year)
p-Index From 2021 - 2026
1.897
P-Index
This Author published in this journals
All Journal Interaksi Online
Yohanes Thianika Budiarsa
Prodi S1 Ilmu Komunikasi
Library & Information Science Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
DISEMINASI PENGETAHUAN TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI PROJECT MANAGER, SPONSORSHIP MANAGER, MEDIA PLANNER, KOORDINATOR LAPANGAN, TENANT MANAGER Raihan Arda Maheswara; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the dissemination of knowledge regarding Ki Nartosabdho throughthe cultural event “Festival Seabad Nada dan Warisan Ki Nartosabdho” targeting student artcommunities in Semarang. The increasing dominance of global popular culture hascontributed to the declining awareness of local cultural figures among younger generations.This research employs a qualitative approach with an implementation-based method, utilizingIntegrated Marketing Communication (IMC) as the conceptual framework. The festivalintegrates various communication tools, including advertising, public relations, andexperiential events. Findings reveal that the program successfully enhances participation,knowledge, and cultural appreciation among participants. The study concludes that culturalfestivals supported by integrated communication strategies can effectively bridge the gapbetween interest and knowledge in cultural preservation.
PENGARUH TERPAAN INFORMASI DERETAN KASUS POLRI DAN CITRA POLRI SEBAGAI INSTITUSI NEGARA TERHADAP KEPERCAYAAN PUBLIK PADA KEPOLISIAN REPUBLIK INDONESIA Athallah Akmal Dhiaulhaq; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Public trust in state institutions is a crucial indicator in assessing the effectiveness of their performance. In this context the Indonesian National Police (POLRI) is one of the mostscrutinized institutions by the public due to its central role in society. In recent years, POLRIhas been exposed to extensive media coverage regarding a series of cases involving theinstitution. As a result, many members of the public have expressed criticism and evaluationsthrough social media platforms. This study aims to examine the effects of information exposureon public trust in POLRI, as well as the effect of POLRI’s image on public trust in theIndonesian National Police. This study employs a quantitative approach using method throughquestionnaire distributed to 152 respondents residing in the JABODETABEK area, agedbetween 18 and 45 years, who actively using use social media and have previously receivedservices from POLRI. The data were analyzed using simple linear regression. The resultsindicate that both information exposure and POLRI’s image have a significant effect on publictrust, with significance values of ,018 and ,000 respectively. The findings also reveal that themajority of respondents have a low level of information exposure (51,33%) and perceivePOLRI’s image negatively (73,33%). Despite the relatively low level of information exposure,the results show that the low level of public trust in POLRI (54,66%) is significantly influencedby both information exposure and POLRI’s image.
KAMPANYE PENINGKATAN PENGETAHUAN MAHASISWA TERHADAP BUS WISATA KOTA SEMARANG SEBAGAI STRESS RELIEF Keysha Alya Witjaksono; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high level of stress experienced by university students due to academic demands highlights theneed for accessible and engaging stress relief alternatives. Bus Wisata Kota Semarang, a cityprovidedtourism transportation service, has the potential to function as both a recreational andeducational medium by offering a unique city tour experience across iconic destinations; however,students’ awareness and knowledge of this service remain relatively low, limiting its utilizationamong the target audience. This study aims to analyze the implementation of a communicationcampaign designed to increase students’ knowledge and interest in using Bus Wisata Kota Semarangas a stress relief alternative. The campaign employed integrated communication strategies, includingCyber Public Relations, Advertising, Event and Experiences, and Key Opinion Leaders, supportedby the AISAS (Attention, Interest, Search, Action, Share) model to guide audience behavior. Datawere collected through pre- and post-campaign surveys, database tracking, and campaignmonitoring. The results show a significant increase in students’ knowledge from 20% to 87.6%, alongwith the successful collection of 537 student databases, indicating improved awareness, knowledge,and overall campaign effectiveness in combining digital and experiential approaches.
PERANCANGAN STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) DALAM MENDORONG KONVERSI PENGGUNAAN PRODUK BY.U BY TELKOMSEL SEBAGAI SPONSORSHIP & CREATIVE DIRECTOR Tegar Ilham Hamzah; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

by.U is a digital cellular service launched by Telkomsel that targets Generation Z and youngdigital users. Despite being positioned as a digital service provider oriented toward youth, thelevel of by.U usage among senior high school (SMA) and vocational high school (SMK) studentsin Semarang remains relatively low. The survey results of 814 students show that only 5.7% (46students) are active users of the by.U SIM card; the perceived risk level of the service is 52.2%;and purchase intention remains low at 20.8%. Therefore, an integrated marketingcommunication campaign was designed through the programs “by.U On The Move” and “by.UInter-School Digital Challenge.” The campaign adopts an Integrated MarketingCommunication (IMC) approach. This communication strategy was developed to graduallymove the audience through the stages of attention, interest, desire, and action, following theHierarchy of Effects. The results of the campaign implementation indicate significant changesin audience responses. The level of perceived risk decreased to 19.5%, while purchase intentionincreased to 118 students. A Sponsorship and Creative Director was responsible forapproaching potential sponsors and securing partnerships, as well as capturing and editingvisual content for all campaign needs.
Co-Authors Ariel Pangihutan Ertanta Tarigan Athallah Akmal Dhiaulhaq Auryn Puan Karina Chiara Dyani Hatti Eirene Yohana L. Tobing Hafyan Syafi Baihaqi Isack Josua Sasmita Siahaan Keysha Alya Witjaksono Muhammad Raihan Tambunan Nadia Ramadhani Soesmono Nadya Syafiqa Raihan Arda Maheswara Sarah Sofia Sudjatnika Tegar Ilham Hamzah