Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Alamtara: Jurnal Komunikasi dan Penyiaran Islam Jurnal Informasi dan Komunikasi Administrasi (JIKAP) Science and Education Journal Jurnal Ilmiah Multidisiplin Ilmu
Alfi Rahmawati
IPB University
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Strategi Perancangan Dan Produksi Vodcast Edukatif Sebagai Sarana Literasi Kesehatan Mental Ghofran Fayyadh Yede; Alfi Rahmawati; Diadji Kuntoro
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.449

Abstract

Perkembangan media digital telah mendorong perubahan pola komunikasi masyarakat dalam mengakses informasi edukatif, termasuk terkait kesehatan mental. Rendahnya literasi kesehatan mental serta masih adanya stigma di masyarakat menunjukkan perlunya media edukasi yang komunikatif, mudah diakses, dan sesuai dengan karakteristik audiens digital. Penelitian ini bertujuan untuk mendeskripsikan strategi perancangan dan produksi vodcast edukatif sebagai sarana literasi kesehatan mental bagi audiens usia 18–25 tahun melalui platform YouTube. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain practice-based research yang berfokus pada proses produksi media digital. Tahapan penelitian meliputi analisis kebutuhan audiens, perancangan konsep konten, tahap pra-produksi, produksi, pascaproduksi, distribusi konten, serta evaluasi berbasis data analitik YouTube. Hasil penelitian menunjukkan bahwa strategi produksi vodcast yang mengedepankan komunikasi empatik, penggunaan referensi ilmiah, serta pendekatan audio-visual interaktif mampu meningkatkan keterlibatan audiens. Implementasi vodcast melalui platform YouTube juga memberikan kemudahan dalam distribusi konten dan evaluasi performa melalui indikator jumlah penonton, durasi tonton, retensi audiens, serta interaksi pengguna. Dengan demikian, vodcast edukatif dapat menjadi media komunikasi digital yang efektif dalam mendukung literasi kesehatan mental masyarakat.
Peran Media Sosial Instagram dalam Mendukung Event Activation Kalbe Consumer Health Branch Bogor R. Moh Baehaki; Alfi Rahmawati
ALAMTARA Vol 9 No 2 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i2.4586

Abstract

This study discusses the effectiveness of using Instagram as a digital marketing tool to support event activation activities carried out by Kalbe Consumer Health Branch Bogor. The purpose of this research is to analyze how Instagram contributes to increasing audience engagement, strengthening brand image, and expanding the reach of promotional activities. The research method used is a qualitative descriptive approach through observation, documentation, and analysis of social media content related to Kalbe’s event activations. The results show that Instagram plays a significant role in enhancing public awareness, fostering interactive engagement, and supporting sales performance during event promotions. Moreover, the integration between online activities and offline events creates a consistent and impactful communication strategy. Overall, the use of Instagram has proven to be an effective medium for strengthening brand presence and optimizing marketing communication at Kalbe Consumer Health Branch Bogor
BPKP RI public communication through instagram social media utilization Mayva Eka Wulandary; Alfi Rahmawati
JIKAP (Jurnal Informasi dan Komunikasi Administrasi Perkantoran) Vol 9, No 3 (2025): Mei
Publisher : Program Studi Pendidikan Administrasi perkantoran FKIP UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jikap.v9i3.102328

Abstract

Abstrak: Media sosial saat ini menjadi sarana strategis dalam membangun komunikasi publik instansi pemerintahan, salah satunya Badan Pengawasan Keuangan dan Pembangunan Republik Indonesia (BPKP RI). Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial instagram dalam menjalankan komunikasi publik di BPKP RI menggunakan teori 4C. Teori 4C yang digunakan adalah teori dari Chris Heuer dengan menggunakan metode kualitatif deskriptif. Penelitian ini menggunakan teknik pengambilan wawancara, observasi serta studi literatur. Hasil penelitian ini menunjukkan bahwa pemanfaatan media sosial instagram dalam menjalankan komunikasi publik di BPKP RI telah mengimplementasikan teori 4C oleh Chris Heuer. Terdapat 4 aspek yaitu Context ditunjukkan dari isi konten yang relevan dengan fungsi lembaga. Communication dilihat dari cara menyampaikan informasi menggunakan format foto, video, serta interaksi di kolom komentar menggunakan bahasa yang komunikatif. Collaboration ditunjukkan melalui hubungan antarlembaga yang informasinya diunggah menggunakan fitur collab instagram. Connection dapat dilihat melalui penggunaan sapaan dan keaktifan dalam menjawab komentar terhadap pengikutnya. Temuan ini menunjukkan bahwa strategi komunikasi publik BPKP RI melalui instagram telah memanfaatkan media sosial secara efektif untuk membangun hubungan yang lebih dekat dan partisipastif dengan masyarakat Kata kunci : kolaborasi; komunikasi; koneksi; konteks; kontenAbstract: Social media has become a strategic tool for building public communication within government institutions, including the Financial and Development Supervisory Agency of the Republic of Indonesia (BPKP RI). This study analyzes the utilization of Instagram social media in implementing public communication at BPKP RI using Chris Heuer's 4C theory. This research employs a descriptive qualitative method with data collection conducted through interviews, observation, and literature review. The findings demonstrate that BPKP RI has successfully implemented the four aspects of Chris Heuer's 4C theory in its Instagram-based public communication strategy. Context is reflected through content that aligns with the institution's functions. Communication is evident in information delivery methods using photos, videos, and interactive comment section engagement with communicative language. Collaboration is demonstrated through inter-agency relationships displayed via Instagram's collaboration feature. Connection is manifested through greetings and active responses to followers' comments. These findings indicate that BPKP RI's public communication strategy via Instagram has effectively utilized social media to foster closer and more participatory relationships with the public. Keywords : collabration; communcation; connection; content; context
PERAN KOMUNIKASI INTERPERSONAL DENGAN PASANGAN LAWAN JENIS TERHADAP MOTIVASI BELAJAR MAHASISWA Syanah Talitha Ardelia; Alfi Rahmawati
Jurnal Ilmiah Multidisiplin Ilmu Vol. 3 No. 4 (2026): Agustus : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/43a74s82

Abstract

This research explores by the importance of interpersonal communication in romantic relationships between college students, which has the potential to influence their learning motivation. The purpose of this study is to analyze how interpersonal communication with opposite-sex partners contributes to students' learning motivation and the accompanying psychological factors. This study used a qualitative approach with descriptive methods. Data were collected through in-depth interviews with active college students who were in romantic relationships during their studies in Sukabumi City. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that interpersonal communication in romantic relationships among students tends to be flexible, open, and supported by empathy, support, and equality. Communication built from interpersonal relationships with partners acts as a support system that can increase the process of learning enthusiasm, form more regular and disciplined learning habits, and learning motivation is reinforced through joint study activities that provide discussion partners. However, conflict in relationships can cause emotional disturbances that affect a temporary decrease in learning concentration. Psychologically, interpersonal relationships have a positive impact in the form of comfort, self-confidence, and emotional balance. This study concludes that interpersonal communication with partners has a significant role in supporting students' learning motivation, with the note that communication quality and conflict management skills are the main determining factors. This research is expected to be a practical reference for students, counselors, and educational institutions on how and what the impact of managing healthy interpersonal relationships is to support students' academic success.
Co-Authors Diadji Kuntoro Ghofran Fayyadh Yede Mayva Eka Wulandary R. Moh Baehaki Syanah Talitha Ardelia