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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Informasi dan Komunikasi Administrasi (JIKAP)
Mayva Eka Wulandary
IPB University
Religion Arts Humanities Education Social Sciences Other

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BPKP RI public communication through instagram social media utilization Mayva Eka Wulandary; Alfi Rahmawati
JIKAP (Jurnal Informasi dan Komunikasi Administrasi Perkantoran) Vol 9, No 3 (2025): Mei
Publisher : Program Studi Pendidikan Administrasi perkantoran FKIP UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jikap.v9i3.102328

Abstract

Abstrak: Media sosial saat ini menjadi sarana strategis dalam membangun komunikasi publik instansi pemerintahan, salah satunya Badan Pengawasan Keuangan dan Pembangunan Republik Indonesia (BPKP RI). Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial instagram dalam menjalankan komunikasi publik di BPKP RI menggunakan teori 4C. Teori 4C yang digunakan adalah teori dari Chris Heuer dengan menggunakan metode kualitatif deskriptif. Penelitian ini menggunakan teknik pengambilan wawancara, observasi serta studi literatur. Hasil penelitian ini menunjukkan bahwa pemanfaatan media sosial instagram dalam menjalankan komunikasi publik di BPKP RI telah mengimplementasikan teori 4C oleh Chris Heuer. Terdapat 4 aspek yaitu Context ditunjukkan dari isi konten yang relevan dengan fungsi lembaga. Communication dilihat dari cara menyampaikan informasi menggunakan format foto, video, serta interaksi di kolom komentar menggunakan bahasa yang komunikatif. Collaboration ditunjukkan melalui hubungan antarlembaga yang informasinya diunggah menggunakan fitur collab instagram. Connection dapat dilihat melalui penggunaan sapaan dan keaktifan dalam menjawab komentar terhadap pengikutnya. Temuan ini menunjukkan bahwa strategi komunikasi publik BPKP RI melalui instagram telah memanfaatkan media sosial secara efektif untuk membangun hubungan yang lebih dekat dan partisipastif dengan masyarakat Kata kunci : kolaborasi; komunikasi; koneksi; konteks; kontenAbstract: Social media has become a strategic tool for building public communication within government institutions, including the Financial and Development Supervisory Agency of the Republic of Indonesia (BPKP RI). This study analyzes the utilization of Instagram social media in implementing public communication at BPKP RI using Chris Heuer's 4C theory. This research employs a descriptive qualitative method with data collection conducted through interviews, observation, and literature review. The findings demonstrate that BPKP RI has successfully implemented the four aspects of Chris Heuer's 4C theory in its Instagram-based public communication strategy. Context is reflected through content that aligns with the institution's functions. Communication is evident in information delivery methods using photos, videos, and interactive comment section engagement with communicative language. Collaboration is demonstrated through inter-agency relationships displayed via Instagram's collaboration feature. Connection is manifested through greetings and active responses to followers' comments. These findings indicate that BPKP RI's public communication strategy via Instagram has effectively utilized social media to foster closer and more participatory relationships with the public. Keywords : collabration; communcation; connection; content; context
Implementation of Diarium as a Digital Internal Communication Medium at PT Nutech Integrasi Mayva Eka Wulandary; Ika Sartika; Renny Soelistiyowati
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2263

Abstract

The development of digital technology has driven the transformation of communication in the workplace, including at PT Nutech Integrasi, which is part of TelkomGroup. This study aims to analyze the implementation of the Diarium application as a digital internal communication medium using the SMCR communication model and the Uses and Gratifications Theory (UGT). This study uses a qualitative descriptive approach with data collection techniques such as interviews, observation, and documentation. The results show that the implementation of Diarium reflects the SMCR model as a whole, starting from the process of sending, delivering, and receiving messages among employees. Diarium also fulfills the four main categories of needs in UGT: the need for information, personal identity, social integration, and entertainment. This application not only functions as a channel for disseminating information, but also creates a digital space for interaction and collaboration among employees. Thus, Diarium plays a strategic role in strengthening transparent, efficient, and adaptive internal communication in the era of digital transformation.
Co-Authors Alfi Rahmawati Ika Sartika Renny Soelistiyowati