Article Per Year (5 Year)
p-Index From 2020 - 2025
2.195
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis IJIBE (International Journal of Islamic Business Ethics) Jurnal Ekonomi & Keuangan Islam Proceeding of Conference on Islamic Management, Accounting, and Economics Jurnal Manajerial Journal of Islamic Monetary Economics and Finance ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) ETNIK : Jurnal Ekonomi dan Teknik Communications in Humanities and Social Sciences The South East Asian Journal of Management JMUI
Aji, Hendy Mustiko
Universitas Islam Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Communications in Humanities and Social Sciences

 1 
Does satisfaction after watching the trailer affects online streaming movies subscription? Empirical study on Netflix Farah Qisthina; Hendy Mustiko Aji
Communications in Humanities and Social Sciences Vol. 2 No. 1 (2022): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.2.1.2022.25

Abstract

This study is purposed to test the factors that encourage consumers to subscribe to Netflix. The sample in this respondent is selected using a purposive sampling technique with the criteria of all Indonesians who have watched trailers of several Netflix films in various media. The number of valid respondents is 222. All data are analyzed using the PLS-SEM method. This study indicates that subscription intention to Netflix is significantly affected by brand image, trailer satisfaction, and the quality of Netflix service. In addition, the brand image in this study also has a significant connection to Netflix trailer satisfaction. However, service quality has insignificant effect on trailer satisfaction. These findings are expected to help Netflix improve the quality of its service to increase customer satisfaction and maintain Netflix's image to stay good so that customers intend to subscribe to Netflix.
Co-Authors Abdul Qoyum Alissa Aulina Rahmawati Berliana Fajar Nur Endah Sari Brian Nur Hendriawan Desny Sekartanti Putri Prabowo Ery Dwi Pantari Farah Qisthina Frideswidi Aufi Izra Berakon Kunti Saptasari Lu’liyatul Mutmainah Muhammad Farid Wajdi Prabowo, Desny Sekartanti Putri Siti Aisyah Suwarsono Muhammad Viranti, Dinda Nuur