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All Journal Jurnal Siasat Bisnis IJIBE (International Journal of Islamic Business Ethics) Jurnal Ekonomi & Keuangan Islam Proceeding of Conference on Islamic Management, Accounting, and Economics Jurnal Manajerial Journal of Islamic Monetary Economics and Finance ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Communications in Humanities and Social Sciences The South East Asian Journal of Management Jurnal Manajemen dan Usahawan Indonesia
Aji, Hendy Mustiko
Universitas Islam Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Investigating Muslim non-consumers’ intention to use Islamic bank: perceived social value (PSV) and awareness Ery Dwi Pantari; Hendy Mustiko Aji
Jurnal Siasat Bisnis Vol 24, No 2 (2020)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

As a country with the largest Muslim population in the world, Indonesia has a greater market opportunity for Islamic bank than the conventional. When it compares with other Islamic countries, the market share of Islamic banks is still less appealing. This situation is certainly an interesting problem to be researched. The purpose of this study is to examine the influence of subjective norms, awareness, perceived values, attitudes, and intentions to use Islamic banks based on the Theory of Planned Behavior. This study uses quantitative approach where the data is gathered by distributing the online and offline questionnaires. In total, there are 575 respondents collected. This study finds that Muslim non-customers’ intention to use Islamic banks is strongly affected by subjective norms, awareness, and attitudes. It is also found that perceived social value (PSV) does not significantly affect intention to use Islamic banks. This study argues that using Islamic bank is not something ‘special’ to gain social acceptance or positive image in society. It is also supported by the fact that most Muslims in Indonesia do not use Islamic banks.
Factors affecting the intention to purchase halal cosmetics on Instagram: E-WOM and brand image Muhammad Farid Wajdi; Hendy Mustiko Aji; Suwarsono Muhammad
Asian Journal of Islamic Management (AJIM) VOLUME 2 ISSUE 1, 2020
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajim.vol2.iss1.art1

Abstract

Purpose: This research is conducted to understand the effect of E-WOM and brand image on purchase intention of halal cosmetics which are sold online through Instagram.Methodology: This research is quantitative research. The data used in this research is primary data which is collected using a questionnaire. The sampling technique is purposive sampling with 93 research samples.Findings: This research shows that the purchase intention of halal cosmetics through Instagram is simultaneously influenced by E-WOM and brand image. This finding support previous researches related to the effect of E-WOM and brand image on purchase intention.Originality/Value: This research is a replication-based model and is adapted from published research. The originality in this research is in the context of object and location. Various halal cosmetics that are being sold online through Instagram are the main focus to be researched on. This main focus has not been being researched beforehand.
Halal cosmetics and behavior of Muslim women in Indonesia: the study of antecedents and consequences Frideswidi Aufi; Hendy Mustiko Aji
Asian Journal of Islamic Management (AJIM) VOLUME 3 ISSUE 1, 2021
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajim.vol3.iss1.art2

Abstract

Purpose: This study aims to analyze the antecedents and consequences of the attitudes of Muslim women towards purchase intention of halal cosmetics. Methodology: This sample was taken by using the purposive sampling technique. In total, 232 Muslim women respondents are aware of halal-labeled cosmetics. Data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS.Findings: The results of this study indicate that religiosity has a positive and significant influence on attitudes towards halal cosmetics, knowledge has a positive and significant influence on attitudes towards halal cosmetics, subjective norms have a positive and significant influence on attitudes towards halal cosmetics, and attitudes towards halal cosmetics has a positive and significant influence on purchase intention of halal cosmetics.Originality: Due to the inconsistent findings from past studies, the results of this study are expected to contribute to the literature in evaluating the behavioral intentions of Muslim women in Indonesia towards halal cosmetics. Cosmetics brand manufacturers can also use the results of this study for the halal labeling process of their products.
The effect of knowledge about halal and Islamic religiosity on attitude toward halal label Hendy Mustiko Aji
Proceeding of Conference on Islamic Management, Accounting, and Economics CIMAE Volume 1, 2018
Publisher : Proceeding of Conference on Islamic Management, Accounting, and Economics

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Abstract

Halal label becomes the trend in Muslim lifestyle. It is aimed to separate halal from haram products. Muslim market is very huge. In Indonesia, Muslim dominating the total population approximately 80%. Many Muslims in Indonesia refused to purchase or consume the products that are not halal certified. Therefore, many believed that halal is a very huge business. Several previous researchers have already conducted study on what are the factors affecting attitude toward halal label. However, there are very few who researched Muslim’s knowledge about halal process and procedures and how it is affecting attitude toward halal label. Previous researchers also conducted the test on the effect of religiosity on attitude, however, most of them measure religiosity by Christian religiosity instrument. This research purposed to examine the effect of knowledge and Islamic religiosity on attitude toward halal label. There are 186 usable data that are dominated by male. Structural Equation Modeling (SEM) was used to test the model and hypotheses. It is found that knowledge has significant effect on Islamic religiosity and on attitude toward halal label. Interestingly, Islamic religiosity is not found significantly affecting attitude toward halal label.
Factors affecting Muslim non-customers to use Islamic bank: Religiosity, knowledge, and perceived quality Kunti Saptasari; Hendy Mustiko Aji
Jurnal Ekonomi & Keuangan Islam Volume 6 No. 2, July 2020
Publisher : Faculty of Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jeki.vol6.iss2.art7

Abstract

Purpose – The purpose of this paper is to determine the factors influencing the Indonesian Muslim consumer’s intention to use Islamic banks.Methodology – This paper adopts a quantitative approach. The data is collected from online and offline questionnaires. By using a non-probability purposive sampling method, this study limited the respondents to the Muslims who have no Islamic bank account. In total, there are a total of 575 sample respondents.Findings – The results of this study portray that religiosity, knowledge, and perceived quality have a positive and significant effect on customers’ intention to use Islamic bank in Indonesia.Research limitations – After finishing all research processes, the author finds that the indicators to measure Islamic religiosity is not entirely reflected Islamic religiosity from the Indonesian Muslim context. As a consequence, several items must be eliminated from the analysis due to validity issues. The author recommends future researchers to retest the religiosity indicators to find more suitable items in the context of Indonesia Muslim culture.Practical applications – This study provides an insight into the Indonesian Islamic finance industry as a basic formulation in designing, developing, and appropriate strategies to promote Islamic banking.Social applications – This study not only helps Islamic financial sector in designing, developing, and promoting Islamic banking in Indonesia but also offers new insights concerning Indonesian Muslim religiosity, knowledge on Islamic banks, and their perception of quality toward Islamic banks.Originality – This study uses an extended Theory of Planned Behavior (TPB) to explain the intention to use Islamic banks. In the model, religiosity, knowledge, and perceived quality is simultaneously tested to complement the TPB.
Visual Packaging and Perceived Emotional Value: A Study on Islamic Branded Cosmetics Prabowo, Desny Sekartanti Putri; Aji, Hendy Mustiko
The South East Asian Journal of Management Vol. 15, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study aims to examine the effect of visual packaging and perceived emotional value on purchase intention of Islamic-branded cosmetics. Design/Methodology/Approach: The data were collected from an online survey of selected respondents. By using the purposive sampling technique, the respondents were limited to those who knew of or have used Islamic-branded cosmetics. The data were analysed using the PLS-SEM method. Research Findings: Altogether, this study's sample comprised 257 respondents and found that visual packaging of Islamic-branded cosmetics positively affects perceived emotional value and attitude. However, the results also indicate that visual packaging exerts no significant effect on purchase intention. Moreover, this study also found that perceived emotional value and attitude strongly affected consumers' purchase intention with Islamic-branded cosmetics. Theoretical Contribution/Originality: Most studies on halal or Islamic-branded cosmetics have focussed on religiosity, ingredients and safety, but little attention has been paid to packaging. Therefore, this study contributes to the literature by examining visual packaging's effect on perceived emotional value, attitudes and purchase intention. Managerial Implications in the Southeast Asian Context: Managers of Islamic-branded cosmetics in Indonesia should consider developing strategies to make their packaging visually attractive. The managers also are encouraged to focus on creating emotional value in Islamic-branded cosmetics packaging. Research Limitations and Implications: This study has a limitation in terms of questionnaire distribution. Most of the respondents in this study are students under 20 years old, and most are from Java island.
Does satisfaction after watching the trailer affects online streaming movies subscription? Empirical study on Netflix Farah Qisthina; Hendy Mustiko Aji
Communications in Humanities and Social Sciences Vol. 2 No. 1 (2022): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.2.1.2022.25

Abstract

This study is purposed to test the factors that encourage consumers to subscribe to Netflix. The sample in this respondent is selected using a purposive sampling technique with the criteria of all Indonesians who have watched trailers of several Netflix films in various media. The number of valid respondents is 222. All data are analyzed using the PLS-SEM method. This study indicates that subscription intention to Netflix is significantly affected by brand image, trailer satisfaction, and the quality of Netflix service. In addition, the brand image in this study also has a significant connection to Netflix trailer satisfaction. However, service quality has insignificant effect on trailer satisfaction. These findings are expected to help Netflix improve the quality of its service to increase customer satisfaction and maintain Netflix's image to stay good so that customers intend to subscribe to Netflix.
MUSLIM INTENTION TO PARTICIPATE IN RETAIL CWLS: THE TEST OF MEDIATION AND MODERATION EFFECTS Izra Berakon; Lu’liyatul Mutmainah; Abdul Qoyum; Hendy Mustiko Aji
Journal of Islamic Monetary Economics and Finance Vol 8 (2022): Special Issue: Islamic Social Finance
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v8i0.1427

Abstract

Cash Waqf-Linked Sukuk (CWLS), which integrates cash waqf instruments and sovereign Sukuk, is an innovative Islamic investment product with social and spiritual dimensions. This study investigates public intention to participate in Retail CWLS (SWR) using the Technology Acceptance Model (TAM) framework with the addition of other relevant constructs. An online survey was conducted using the purposive sampling technique and involved 130 respondents. The data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) supported by WarpPLS. The results indicate that Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Perceived Transparency (PT), and Trust in the Indonesian Waqf Board and Waqf Institutions have a significant positive effect on individual Intention to participate in Retail CWLS. Furthermore, this study reveals that Trust could partially mediate the relationship between PU and individual Intention. However, Religiosity fails to moderate the relationship between PU and individual Intention to purchase SWR. The study also demonstrated other complementary statistical outputs such as split-sample, non-linear relationships among latent variables, effect size, and the Q-squared coefficient to ensure that the processed data were robust. Also, this finding indirectly implies that CWLS is not only targeted at the Muslim community but also for general investors from other religions and beliefs.
Niat Berpindah Nasabah yang Termigrasi Paksa ke Bank Syariah Indonesia Berliana Fajar Nur Endah Sari; Hendy Mustiko Aji
Jurnal Manajerial Vol 10 No 01 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i1.4546

Abstract

Background – The merger that was done by BUMN Islamic Banks in Indonesia to form Bank Syariah Indonesia (BSI) has forced the customers to switch to the new system. This switch may create resistance. As this phenomenon is still new, therefore, there are still very limited studies that investigate it. Aim – This study is aimed to investigate factors that influence customer switching intention to Bank Syariah Indonesia (BSI). Design / Methodology / Approach – This study collected 106 respondents and the data is analyzed using PLS-SEM. The purposive sampling technique is chosen by creating criteria for the sample, such as ex-Bank Syariah Mandiri, BRI Syariah, and BNI Syariah customers who are forcedly switched to Bank Syariah Indonesia (BSI). Findings – This study shows that trust has a significant effect on satisfaction, but it does not influence switching intention. Satisfaction is significantly influenced by service quality, but it has a negative effect on switching intention. Interestingly, service quality also does not influence switching intention. Conclusion - This study concludes that customer switching intentions are significantly influenced by customer satisfaction, but not by trust and service quality. Research Implication – The findings of this study are expected to be used by Bank Syariah Indonesia (BSI) managers in designing a customer loyalty program. So that, the customers who are forcedly switched can stay. Limitations – Most of the respondents in this study are from Java Island. This unbalanced proportion might affect the validity of the findings.
Anteseden dari Niat Menggunakan TikTok: Studi Kasus Pada Muslim Gen Z di Indonesia Viranti, Dinda Nuur; Aji, Hendy Mustiko
Jurnal Manajemen dan Usahawan Indonesia Vol. 45, No. 1
Publisher : UI Scholars Hub

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kesenangan, persepsi manfaat, dan persepsi kemudahan penggunaan terhadap niat menggunakan aplikasi TikTok. Penelitian ini meng- gunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner online dan di- tentukan dengan menggunakan metode non probability purposive sampling. Data didapatkan den- gan cara menyebar kuesioner secara online kepada 250 responden Muslim Generasi Z yang belum pernah menggunakan aplikasi TikTok. Hasil penelitian ini menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi manfaat tidak berpengaruh terhadap niat menggunakan aplikasi TikTok, namun persepsi kesenangan konten TikTok berpengaruh positif dan signifikan terhadap persepsi manfaat, persepsi kemudahan penggunaan dan niat menggunakan aplikasi TikTok. Hasil temuan ini dapat digunakan sebagai referensi penelitian selanjutnya. Teori utama dalam penelitian ini meng- gunakan Technology Acceptance Model (TAM) yang digunakan untuk menjelaskan hubungan antara persepsi kesenangan, persepsi manfaat, persepsi kemudahan penggunaan dan niat menggunakan. Keterbatasan pada penelitian ini adalah variabel niat menggunakan aplikasi TikTok yang menun- jukkan bahwa skor R-Squarenya sebesar 0,488 atau 48,8% sehingga variabel tersebut masih belum dijelaskan dengan baik dan cukup oleh variabel antesedennya. Penelitian ini berkontribusi kepada literatur pada topik penggunaan media sosial dengan mempertimbangkan variabel persepsi kes- enangan, persepsi manfaat dan kemudahan dalam mempengaruhi niat menggunakan TikTok.
Co-Authors Abdul Qoyum Bayu Sutikno Berliana Fajar Nur Endah Sari Desny Sekartanti Putri Prabowo Ery Dwi Pantari Farah Qisthina Frideswidi Aufi Izra Berakon Kunti Saptasari Lu’liyatul Mutmainah Muhammad Farid Wajdi Prabowo, Desny Sekartanti Putri Rahmawati, Alissa Aulina Siti Aisyah Suwarsono Muhammad Viranti, Dinda Nuur