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All Journal Eudaimonia : Journal Psychology
Dinda Nur Annisa
Universitas Sains Indonesia
Humanities Education Social Sciences Other

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The Effect of Perceived Value, Customer Trust, and Security on Customer Satisfaction in Online Two-Wheeled Transportation Services in Sukabumi Dinda Nur Annisa; Rismawati; Endah Murtiana Sari
Eudaimonia Journal Psychology Vol. 3 No. 01 (2026): Eudaimonia Journal Psychology 2026
Publisher : Universitas Sains Indonesia Publishing

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Abstract

This study aims to analyze the influence of perceived value, customer trust, and security on customer satisfaction levels with online transportation services in Sukabumi. The study used a quantitative approach by distributing questionnaires to 200 online transportation users in Sukabumi. Data analysis included validity and reliability tests, classical assumption tests, partial T-tests, simultaneous F-tests, and coefficient of determination tests. The results showed that all three variables simultaneously had a significant effect on customer satisfaction. However, partially, only trust and security had a significant effect, while perceived value did not.
Co-Authors Rismawati Sari, Endah Murtiana