Garuda - Garba Rujukan Digital

Pengaruh Electronic Word of Mouth, Pengalaman Pelanggan, dan Kepercayaan terhadap Minat Beli pada FamilyMart Pahlawan Revolusi Wahid Pasha Purnama; Adnan Kasofi; Sabo Hermawan
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4e5zt673

The phenomenon of competition in the modern retail industry in Indonesia is increasing along with changes in consumer behavior and the rapid growth of digital information. Although FamilyMart has successfully expanded its outlets across various regions, a decline in the Top Brand Index indicates problems in non-physical aspects such as customer perception, shopping experience, and trust. This study aims to analyze the influence of Electronic Word of Mouth, Customer Experience, and Trust on Purchase Intention at FamilyMart Pahlawan Revolusi. The research employed a quantitative approach using a survey method through questionnaires distributed to FamilyMart Pahlawan Revolusi customers and was analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results show that Electronic Word of Mouth has a positive and significant effect on Purchase Intention. Customer Experience also has a positive and significant effect on Purchase Intention, where comfortable shopping experiences, adequate facilities, and transaction convenience can increase customers’ buying interest. In addition, Trust has a positive and significant influence on Purchase Intention, indicating that customers’ confidence in product quality, service, and company consistency plays an important role in shaping purchase intention. These findings confirm that the combination of digital reviews, direct customer experience, and trust level are key determinants in increasing customer Purchase Intention in modern retail, particularly FamilyMart. Therefore, companies need to improve service quality, maintain positive online reviews, and continuously build customer trust as part of future marketing strategies.

Determinants of QRIS Tap Usage: A Study of Jakarta Commuters Fitri Alfiana; Corry Yohana; Sabo Hermawan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dhycy740

This study examines how perceived ease of use, perceived usefulness, and social influence affect the actual use of the QRIS Tap payment system on MRT Jakarta, with attitude toward using positioned as a mediating variable. An online survey was distributed to 162 respondents who had experience using QRIS Tap on MRT Jakarta, and the data were processed through Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4. The measurement model confirmed that every indicator met the required validity and reliability thresholds. The structural model showed that perceived ease of use, perceived usefulness, and social influence each had a positive and significant effect on attitude toward using, which in turn significantly influenced actual use. Mediation testing further confirmed that attitude toward using partially mediates the relationship between the three exogenous variables and actual use. These findings indicate that strengthening users' attitude is essential for sustaining the adoption of tap-based digital payment in public transportation, and the results provide practical input for MRT Jakarta and payment system providers in refining QRIS Tap services.

Faktor-Faktor yang Mempengaruhi Kelayakan Bisnis Event Equestrian pada Aragon Merdeka Master 2025 di The Hub Indonesia Dorojatun Zaidan Latasa Muhammad; Ryna Parlyna; Sabo Hermawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p5ne5951

This research focuses the analysis on the digital business phenomenon within the post-pandemic sport tourism industry, rather than an operational evaluation of the event. The Aragon Merdeka Master (AMM) 2025 case study at The Hub Indonesia is positioned as an instrumental context to understand the fundamental shift from the service economy to the Experience Economy. Despite recording a record participation of 1,751 entries, this event faced significant operational challenges in the form of competition duration extending until 03:00 WIB. This study aims to analyze how Event Experience Quality, Experiential Value, and Willingness to Pay interact in determining Business Feasibility amidst the dynamics between digital visual demands and animal welfare ethical risks. Using a qualitative approach with a case study method, data were collected through digital footprint observation, archival study, and in-depth interviews, then analyzed using Reflexive Thematic Analysis. The theoretical foundation of the research refers to the frameworks of Experiential Marketing (Schmitt, 1999) and Experience Economy (Pine & Gilmore, 1999). The research results reveal the Phygital Gap phenomenon, where the visual innovation of the night session successfully created a digital image of grandeur that compensates for physical management constraints in the field (P1). A digital consumer behavior anomaly was found where operational friction did not decrease WTP (P2), because participants engaged in a value compensation mechanism by prioritizing social validation over physical comfort (P3). However, it is concluded that this business model has fragile feasibility. Financial profits from capacity intensification (P4) face reputational risk challenges and the potential review of the Social License to Operate due to animal welfare issues (P5). This study suggests a strategic transition from a volume-based business model to a value-based model for long-term sustainability.

Faktor-Faktor Yang Memengaruhi Purchase Intention Pada Layanan Community-Centric Digital Subscription Rakha Athallah Syahputra; Diena Noviarini; Sabo Hermawan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n3sr2544

The subscription economy has expanded rapidly, yet it is increasingly challenged by subscription fatigue, which has encouraged the emergence of community-centric digital subscription models that shift value propositions from mere access to participation and value co-creation. This study aims to examine the determinants of purchase intention in such services by testing the effects of perceived enjoyment, perceived usefulness, and perceived risk on purchase intention, as well as the mediating role of perceived value. A quantitative approach was employed through an online survey of 210 Generation Z respondents in DKI Jakarta who were aware of community-centric digital subscription services, and the data were analyzed using SEM-PLS. The results indicate that perceived enjoyment and perceived usefulness have positive and significant effects on both perceived value and purchase intention, whereas perceived risk shows no significant effect on either perceived value or purchase intention. Furthermore, perceived value positively and significantly influences purchase intention and serves as the strongest determinant in the model; it also significantly mediates the relationships between perceived enjoyment and purchase intention and between perceived usefulness and purchase intention, but does not mediate the effect of perceived risk. These findings suggest that subscription intention in community-based services is primarily driven by enjoyable user experiences, perceived functional benefits, and overall value evaluations rather than by perceived risk considerations.

Analisis Faktor-Faktor yang Memengaruhi Continuous Intention to Use Aplikasi Mobile Game Online di Indonesia Zaid Al Fatiy; Diena Noviarini; Sabo Hermawan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9em7bd12

This study aims to analyze the partial effects of hedonic motivation, habit, and social influence on the continuous intention to use mobile game online applications in Indonesia. This research employs a quantitative approach using a survey method and Structural Equation Modeling based on Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 192 users of mobile game online applications in Indonesia selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) hedonic motivation has a positive and significant effect on the continuous intention to use mobile game online applications; (2) habit has a positive and significant effect on the continuous intention to use mobile game online applications; and (3) social influence has a positive and significant effect on the continuous intention to use mobile game online applications. These findings emphasize the importance of enhancing the quality of gaming experience, fostering positive usage habits, and optimizing social interaction within applications to increase users’ intention to continue using mobile game online services

Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Continuance Intention dengan User Satisfaction sebagai Variabel Mediasi Najwan Tsaqib; Diena Noviarini; Sabo Hermawan
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vpgkhf47

Pertumbuhan pengguna dan transaksi QRIS di Indonesia meningkat signifikan dalam beberapa tahun terakhir, namun peningkatan adopsi tersebut belum sepenuhnya diiringi dengan keberlanjutan penggunaan, mengingat masih ditemukan keluhan pengguna terkait kendala transaksi dan resistensi sebagian pelaku usaha terhadap QRIS. Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use dan perceived usefulness terhadap continuance intention dengan user satisfaction sebagai variabel mediasi pada pengguna QRIS. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik purposive sampling, yaitu generasi Z yang berdomisili di wilayah Jabodetabek, berusia 17 sampai 27 tahun, dan pernah menggunakan QRIS sebagai metode pembayaran. Sebanyak 130 data responden yang terkumpul kemudian diolah dan dianalisis menggunakan program SmartPLS 4.0 melalui pendekatan Partial Least Squares Structural Equation Modeling, meliputi evaluasi outer model yang mencakup convergent validity, discriminant validity, dan reliabilitas, serta inner model yang mencakup R-Square, Q-Square, dan uji signifikansi path coefficient. Hasil penelitian menunjukkan bahwa perceived usefulness dan perceived ease of use memiliki pengaruh positif dan signifikan terhadap user satisfaction, serta perceived usefulness, perceived ease of use, dan user satisfaction terbukti berpengaruh positif dan signifikan terhadap continuance intention pengguna QRIS, sehingga user satisfaction terkonfirmasi berperan sebagai variabel mediasi dalam hubungan tersebut.

Faktor-Faktor yang Memengaruhi Repurchase Intention pada Pengguna Netflix Jenny Surya Karnisya; Corry Yohana; Sabo Hermawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b72yn254

The development of the post-pandemic information ecosystem, especially digital media field has fueled the massive growth of video-on-demand platforms in Indonesia. This phenomenon is supported by data from We Are Social (2025), which indicates that 34.7% of internet penetration in Indonesia prioritizes spending on movie streaming. Amidst intense market competition, Netflix has emerged as one of the most popular platforms. This study aims to analyze the influence of social media marketing, perceived usefulness, and e-service quality on repurchase intention through customer satisfaction of Netflix Generation Z users in DKI Jakarta. The approach chosen for this study was a survey method with 190 respondents selected using a purposive sampling technique. Data were collected through an online questionnaire with a six-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS4. The results showed that perceived usefulness directly influences repurchase intention. Meanwhile, social media marketing and e-service quality did not significantly influence repurchase intention, which means it must be bridged by customer satisfaction. These findings indicate that Generation Z's repurchase intention is more influenced by the ease of use of the system and perceived functional benefits than by marketing through social media.

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