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All Journal Jurnal Ilmu Manajemen dan Bisnis International Journal of Management and Business Economics
Ghoriqna Fibahril Wahdah
Universitas Bina Mandiri Gorontalo, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Determinants Of Impulse Buying On E‑Commerce Apps During Promotional Campaigns: Evidence From Lamongan Saifuddin Zuhri; Indri Hastuti Listyawati; Galih Pratama Putra; Ghoriqna Fibahril Wahdah; Monesta Cici Ijan
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1810

Abstract

This study investigates the factors that influence impulse buying behavior on e‑commerce applications during online shopping campaigns in Lamongan Regency. The objective is to assess the effects of live streaming, hedonic shopping motivation, price discounts, online customer reviews, sales promotions, shopping lifestyle, perceived enjoyment, scarcity messages, and online shopping experience on consumers’ impulse purchases. A quantitative survey was administered to e‑commerce users in Lamongan Regency using purposive sampling (n = 300). Collected data were tested for validity and reliability, and analyzed using multiple regression analysis. Results show that live streaming, hedonic shopping motivation, price discounts, online customer reviews, sales promotions, perceived enjoyment, and scarcity messages exert significant positive effects on impulse buying, explaining a substantial portion of variance in impulsive purchase behavior. In contrast, shopping lifestyle and prior online shopping experience did not produce statistically significant impacts in this sample. The findings suggest that marketing strategies that combine interactive entertainment (live streaming), emotional engagement (hedonic motivation and perceived enjoyment), and economic incentives (discounts, promotions, scarcity cues) are particularly effective at triggering unplanned purchases during campaign periods. These insights contribute to digital consumer behavior literature and offer practical guidance for e‑commerce platforms and digital marketers seeking to design promotional campaigns that responsibly enhance engagement and sales.
THE EFFECT OF GIVING REWARDS ON EMPLOYEE WORK MOTIVATION AT THE CENTRAL STATISTICS AGENCY OF BONE BOLANGO REGENCY Sutiyan Hunawa; Titin Dunggio; Ghoriqna Fibahril Wahdah
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 1 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The study aims to determine the effect of giving rewards on employee work motivation at the central Statistics Agency of Bone Bolango Regency. This research data was obtained from research questionnaires, observation and literature studies related to research objectives. This research uses quantitative methods. The analysis technique uses simple linier regression analysis using the SPSS application. The total sample was 30 respondents using saturated sampling techniques. The calculation results obtained a calculated t value 0f 4.324 with a significance level of 0.000 which is smaller than 0.05. the regression coefficient of 0.633 states tha every additional 1 reward will is 1, it is predicted tha work motivation will decrease by 0.633. the research results show tha the reward variable has a significant effect on employee work motivation at the Central Statistics Agency (BPS) of Bone Bolango Regency.
THE EFFECT OF GIVING REWARDS ON EMPLOYEE WORK MOTIVATION AT THE CENTRAL STATISTICS AGENCY OF BONE BOLANGO REGENCY Sutiyan Hunawa; Titin Dunggio; Ghoriqna Fibahril Wahdah
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 2 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v12i2.1713

Abstract

The study aims to determine the effect of giving rewards on employee work motivation at the central Statistics Agency of Bone Bolango Regency. This research data was obtained from research questionnaires, observation and literature studies related to research objectives. This research uses quantitative methods. The analysis technique uses simple linier regression analysis using the SPSS application. The total sample was 30 respondents using saturated sampling techniques. The calculation results obtained a calculated t value 0f 4.324 with a significance level of 0.000 which is smaller than 0.05. the regression coefficient of 0.633 states tha every additional 1 reward will is 1, it is predicted tha work motivation will decrease by 0.633. the research results show tha the reward variable has a significant effect on employee work motivation at the Central Statistics Agency (BPS) of Bone Bolango Regency.
Co-Authors Galih Pratama Putra Indri Hastuti Listyawati Monesta Cici Ijan Saifuddin Zuhri Sutiyan Hunawa Titin Dunggio