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All Journal Jurnal Bisnis Terapan
Rachmasari, Devi
Politeknik Ubaya
Economics, Econometrics & Finance Social Sciences

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STUDENT BUSINESS CENTER AS A MEANS OF DEVELOPING ENTREPRENEURSHIP CAPACITY FOR STUDENTS Devi Rachmasari
Jurnal Bisnis Terapan Vol. 1 No. 01 (2017): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.812 KB) | DOI: 10.24123/jbt.v1i01.289

Abstract

Entrepreneurs obviously play significant role in the growth of economics as it canbe seen in the industrial countries which have more than 10% entrepreneurs oftheir population. Indeed, the role of universities in preparing the society, especiallytheir graduation to be self-employed, to be an entrepreneur is surely substantial.Entrepreneurship education is the answer in maximizing students’ capacity onknowledge as well as skill to be entrepreneurs. Many studies indicate the positiveimpact of entrepreneurship education. This paper will discuss entrepreneurshipeducation in Politeknik Ubaya especially through Student Business Center, a placewhere students are able to practice what they have learned in the classroom
BUSINESS SUSTAINABILITY: HOW TO ENGAGE CUSTOMERS DURING THE PANDEMIC Devi Rachmasari
Jurnal Bisnis Terapan Vol. 5 No. 2 (2021): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v5i2.4724

Abstract

It is a worldwide condition that corona virus spread at the end of 2019. The lockdown policy applied in most countries in the world as an effort to break the chain of spread of the virus, unfortunately, has a big impact on economics activities. The business must think hard in order to be able to sustain. Thus the writer wants to analyze a case in a language course in Surabaya to be able to survive and engage customers during the pandemic by using descriptive qualitative study with a case study. The strategy of new mindset and digital marketing is proved to be effective in making the course sustains during the pandemic of covid 19. The long distance and lockdown condition is no longer a matter since through digital marketing, the course is able to reach the public to be customers.
HUMAN RESOURCE CAPACITY BUILDING TOWARDS TECHNOLOGY USED FOR BUSINESS SUSTAINABILTY IN THE NEW NORMAL Tedjokusumo, Edith Primadiana; Devi Rachmasari
Jurnal Bisnis Terapan Vol. 9 No. 1 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i1.7453

Abstract

There are many changes in the business organizations’ perspective and the way of doing the job to achieve the goals of business organization after the Covid-19 pandemic. So, this study aims to find out what problems that may occur in business organization. In addition, it is also important to know from the organization side’s regarding the goals achievement by the role of the employees. Whether the employees are still indeed needed or any other things needed to be added to match with the target of business organization. Another thing that should also be put into consideration is the usage of technology after the pandemic - that could be the only solutions for business organization. The method used here was descriptive qualitative, and the data were taken by the questionnaire and some interviews in a specific manufacture national company in East Java. The result of findings showed the following. After the pandemic, it can be concludes as the usage of technology and applications are beneficial, even though there is some refusal from the employees, but with the assistance and training, the problem is solved; in addition, the production process can run smoothly and the goal of the production can be achieved.
ENHANCING CUSTOMERS’ LOYALTY THROUGH SERVICE QUALITY Santoso, Raymond; Devi Rachmasari; Claudius Bona
Jurnal Bisnis Terapan Vol. 9 No. 2 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i2.7758

Abstract

This study explores how the delivery of desirable services influences the overall performance of a service company in Kediri, particularly focusing on customer satisfaction, loyalty, and business outcomes. In the modern service industry, companies are expected to deliver fast, responsive, and personalized services to retain customers and remain competitive. A service company, a service-oriented enterprise, has been experiencing challenges in meeting these rising expectations. The writer used a descriptive qualitative approach using a case study approach consisting of observation, questionnaires, and interviews with customers, employees, and the business owner. This research investigates service delivery issues and their impact on customer experience and business performance. The findings reveal that the main problems are slow service response, lack of employee training, and low empathy in customer interactions. To address these issues, the company manages a feedback system, improves standard operating procedures (SOPs), holds regular service training, and implements better staffing strategies. These improvements yield 30% customers increase, 72% customers are satisfied, 18% neutral and 10% dissatisfied.
Co-Authors Claudius Bona Santoso, Raymond Tedjokusumo, Edith Primadiana