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All Journal Jurnal KREATIF (Jurnal Riset Ekonomi & Bisnis Inovatif) KIAT: Kajian Ilmiah Pengabdian Masyarakat
Sumardjono
Universitas Binaniaga Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Data Insights: Menerapkan Analisis Deskriptif dan Semantik Diferensial menggunakan Microsoft Excel Mochamad Wartaka; Sumardjono; Dimas Ari Darmantyo; Dadang Junaedi; Dadi Muhamad Hasan Basri; Dede Suparman; Hery Siswanto; Wartoyo Hadi
KIAT: Kajian Ilmiah Pengabdian Masyarakat Vol. 1 No. 1 (2025): January
Publisher : LP3M Universitas Binaniaga Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36350/kiat.v1i1.14

Abstract

The purpose of this Community Service activity is to enhance participants' understanding of the basic concepts of data analysis and its application in research, equip participants with practical skills in using Microsoft Excel to process and analyze data, and assist participants in presenting data analysis results effectively and attractively. This training method includes three different methodologies: presentation method, demonstration method, and practice method. The results of this activity showed that participants were able to create visualizations of descriptive data analysis in the form of attractive and easy-to-understand graphs, making the presented information easier for readers to digest. Participants were then invited to practice creating graphs using the provided dataset with Ms Excel, allowing them to directly experience the benefits of the techniques taught. The graphs created were multi-series graphs to display all the data, and 3D graphs to display each individual data point. The training conducted was able to enhance students' knowledge and skills in using Microsoft Excel for data processing and visual presentation of descriptive analysis.
Pengaruh Kualitas Makanan dan Kualitas Pelayanan terhadap Minat Pembelian Ulang melalui Kepuasan Pelanggan Fitriya Nur Azizah; Sumardjono
Jurnal KREATIF (Kajian Riset Ekonomi & Bisnis Inovatif) Vol 1 No 1 (2025): Juni 2025
Publisher : Lembaga Penelitian, Pengembangan, dan Pengabdian Kepada Masyarakat (LP3M) – Universitas Binaniaga Indonesia (UNBIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jkf.v1i1.9

Abstract

Penelitian ini dilakukan untuk mengetahui bagaimana pengaruh dari Kualitas makanan dan Kualitas pelayanan terhadap Minat pembelian ulang melalui Kepuasan pelanggan Neni Catering & Kantin. Penelitian ini termasuk dalam penelitian kuantitatif yang menggunakan metode survey. Populasi dalam penelitian ini adalah pelanggan Neni Catering & Kantin yang bekerja di PT. Coats Rejo Indonesia. Teknik pengambilan sampel menggunakan teknik accidental sampling dengan kriteria seseorang yang pernah melakukan pembelian makanan Neni Catering & Kantin minimal 2 kali. Sampel berjumlah 90 responden dengan teknik pengambilan data menggunakan kuesioner. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan uji validitas, uji reliabilitas, uji r-square dan adjustment r-square, dan uji bootstrapping. Dengan hasil Kualitas makanan berpengaruh positif terhadap kepuasan pelanggan. Kualitas pelayanan berpengaruh positif terhadap kepuasan pelanggan. Kualitas makanan tidak berpengaruh positif terhadap minat pembelian ulang. Kualitas pelayanan berpengaruh positif terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif terhadap minat pembelian ulang. Kualitas makanan berpengaruh positif terhadap minat pembelian ulang melalui kepuasan pelanggan. Kualitas pelayanan berpengaruh positif terhadap minat pembelian ulang melalui kepuasan pelanggan.
Co-Authors Dadang Junaedi Dadi Muhamad Hasan Basri Darmantyo, Dimas Ari Dede Suparman Fitriya Nur Azizah Hery Siswanto Mochamad Wartaka Wartoyo Hadi