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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Commerce Management and Tourism Studies Jurnal Penelitian dan Pengabdian Masyarakat KIAT: Kajian Ilmiah Pengabdian Masyarakat
Dadi Muhamad Hasan Basri
Universitas Binaniaga Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Data Insights: Menerapkan Analisis Deskriptif dan Semantik Diferensial menggunakan Microsoft Excel Mochamad Wartaka; Sumardjono; Dimas Ari Darmantyo; Dadang Junaedi; Dadi Muhamad Hasan Basri; Dede Suparman; Hery Siswanto; Wartoyo Hadi
KIAT: Kajian Ilmiah Pengabdian Masyarakat Vol. 1 No. 1 (2025): January
Publisher : LP3M Universitas Binaniaga Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36350/kiat.v1i1.14

Abstract

The purpose of this Community Service activity is to enhance participants' understanding of the basic concepts of data analysis and its application in research, equip participants with practical skills in using Microsoft Excel to process and analyze data, and assist participants in presenting data analysis results effectively and attractively. This training method includes three different methodologies: presentation method, demonstration method, and practice method. The results of this activity showed that participants were able to create visualizations of descriptive data analysis in the form of attractive and easy-to-understand graphs, making the presented information easier for readers to digest. Participants were then invited to practice creating graphs using the provided dataset with Ms Excel, allowing them to directly experience the benefits of the techniques taught. The graphs created were multi-series graphs to display all the data, and 3D graphs to display each individual data point. The training conducted was able to enhance students' knowledge and skills in using Microsoft Excel for data processing and visual presentation of descriptive analysis.
Digital transformation in volcano tourism:: A systematic review of marketing, engagement, risk, and sustainability Mohammad Wartaka; Usep Suhud; Sumardjono Sumardjono; Dede Suparman; Dadi Muhamad Hasan Basri
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.529

Abstract

Digital transformation increasingly shapes how tourism destinations are promoted, experienced, interpreted, and managed, yet evidence in volcano tourism remains fragmented across marketing, visitor engagement, safety, and sustainability research. This systematic literature review examined Scopus-indexed journal articles published within the 2015–2025 review period. Following PRISMA 2020, 80 records were identified and 14 studies met the final eligibility criteria. Descriptive bibliometric profiling and thematic synthesis showed that eligible publications emerged from 2020 onward and remained geographically concentrated. Three principal domains were identified: digital destination marketing and branding; technology-enabled visitor experience and interpretation; and digital safety, resilience, and visitor management. Across these domains, digital strategies contribute through four pathways: promotion and branding, interpretation and experience, safety and resilience, and responsible or sustainable tourism. The synthesis further identifies an attractiveness–risk duality, positions visitor–destination engagement as an integrative conceptual bridge, and highlights the hybrid digital–physical information environment as an important boundary condition. Sustainability emerges as a cross-cutting but insufficiently measured outcome. An integrative framework is proposed linking digital capabilities, functional domains, visitor–destination engagement, and responsible and sustainable volcano tourism. Future research should integrate the complete visitor journey, evaluate technology effectiveness, operationalize sustainability outcomes, and expand cross-destination comparisons.
Pemberdayaan Digital Desa Wisata Melalui Integrasi AI Avatar dan Sistem Pemasaran Berkelanjutan Mohammad Wartaka; Sumardjono Sumardjono; Arif Harbani; Dadi Muhamad Hasan Basri; Ashya Nur Azrina; Fanissa Wafha Nurhilma
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/33egrc57

Abstract

This community service program aimed to strengthen the digital capacity of the Purwabakti Tourism Awareness Group (Pokdarwis) through the integration of Artificial Intelligence (AI) Avatar technology, social media management optimization, and the development of a digital tourism website. The program applied a Participatory Action Research (PAR) approach consisting of five stages: socialization and Focus Group Discussion (FGD), digital content creation training, technology implementation, continuous mentoring, and program evaluation. The activity involved 20 Pokdarwis members using a learning approach consisting of 30% theoretical explanation and 70% practical activities. The results demonstrated improved partner capabilities in managing digital tourism promotion, indicated by an 894% increase in Instagram reach, 40.6 thousand content views, 941 interactions, and a 575% increase in tourist visits. Furthermore, the program successfully developed an integrated tourism information platform and established an independent digital management team. These findings indicate that the combination of appropriate technology adoption and continuous mentoring can strengthen community capacity and support sustainable digital transformation in rural tourism development.
Dari Desa ke Digital: Transformasi Pemasaran Wisata Purwabakti melalui AI Avatar dan Pendampingan Berkelanjutan Mohammad Wartaka; Sumardjono; Arif Harbani; Dadi Muhamad Hasan Basri; Ashya Nur Azrina; Fanissa Wafha Nurhilma
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian masyarakat ini dilatarbelakangi oleh kesenjangan digital yang dihadapi oleh Kelompok Sadar Wisata (Pokdarwis) Purwabakti dalam mempromosikan potensi pariwisata desa. Mitra menghadapi tiga masalah utama: (1) keterbatasan keterampilan membuat konten digital berkualitas, (2) ketidakkonsistenan dalam mengelola media sosial, dan (3) tidak adanya platform digital terintegrasi untuk promosi wisata. Padahal, desa ini memiliki aset wisata alam yang melimpah seperti air terjun Curug Geleweran dan pemandian air panas Cipanas Kahuripan. Tujuan pengabdian adalah meningkatkan kapasitas digital mitra melalui pelatihan AI Avatar dan pembangunan sistem pemasaran digital terpadu. Metode pelaksanaan mengikuti model participatory action research dengan lima tahap: (1) sosialisasi dan FGD, (2) pelatihan pembuatan konten kreatif dan AI Avatar, (3) implementasi teknologi (website dan Meta Business Suite), (4) pendampingan intensif selama 2 bulan, dan (5) evaluasi dampak. Program melibatkan 20 anggota Pokdarwis sebagai mitra utama dengan pendekatan 30% teori dan 70% praktik. Selama periode pendampinga, hasilnya menunjukkan peningkatan signifikan: reach Instagram naik 6,8 ribu (894%), view naik 40,6 ribu (1,9 ribu %), Interaksi naik 941 kali  (1,1 ribu %), kunjungan naik 513 kali ( 575 %) dan tersedianya informasi wisata teintegrasi melalui website baru (desawisatapurwabakti.online). Dampak kualitatif meliputi peningkatan kepercayaan diri mitra dalam produksi konten dan terbentuknya tim pengelola digital mandiri. Temuan ini memperkuat pentingnya pendampingan berkelanjutan dan teknologi tepat guna dalam pemberdayaan masyarakat, sekaligus menjadi model replikasi untuk desa wisata lain di Indonesia.
Co-Authors Arif Harbani Ashya Nur Azrina Dadang Junaedi Darmantyo, Dimas Ari Dede Suparman Fanissa Wafha Nurhilma Hery Siswanto Mochamad Wartaka Mohammad Wartaka Mohammad Wartaka Sumardjono Sumardjono Sumardjono Usep Suhud Wartoyo Hadi