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Pelatihan Digital Marketing dan Social Media Tools Achmad Ridha; Wiwin Riski Windarsari; Nurazizah Rahmi R; Ardiansyah Ardiansyah; Fina Ruzika Zaimar
Jurnal Akademik Pengabdian Masyarakat Ichsan Sidrap Vol 2 No 1 (2025): Juni
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

In today's digital era, marketing transformation from conventional to digital methods is an urgent need, especially for Micro, Small, and Medium Enterprises (MSMEs). Many MSMEs have not optimally utilized digital platforms to expand their market reach. This community service activity aims to improve the understanding and skills of MSMEs in using digital marketing strategies and utilizing social media tools effectively. The methods used are interactive training, direct practice, and case studies. The results of the activity showed an increase in participants' knowledge in identifying target markets, managing digital content, and optimizing platforms such as Instagram, Facebook, and WhatsApp Business. This activity is expected to be the first step in encouraging sustainable digital transformation of MSMEs.
Pelatihan Sistem Informasi Pengajuan Judul Skripsi (SIPJS) Fina Ruzika Zaimar; Hasisa Haruna; Wiwin Riski Windarsari; Nur Alim Bahri; Ahmad Ahmad
Jurnal Akademik Pengabdian Masyarakat Ichsan Sidrap Vol 2 No 1 (2025): Juni
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

Effective and efficient academic services are important indicators in improving the quality of higher education. One of the main challenges faced by study programs is the thesis title submission system which is still done manually, thus triggering various problems such as delays, data irregularities, and difficulties in monitoring by supervisors. Through this community service activity, training on the thesis title submission information system (SIPJS) was conducted for students and lecturers in order to introduce and implement digital technology in the academic administration process. This training uses a participatory approach and direct practice so that participants are able to understand and operate the system optimally. The evaluation results show that SIPJS can increase the efficiency of the title submission process and strengthen the transparency of academic communication between students and lecturers.