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All Journal IKRA-ITH EKONOMIKA Jurnal Pengabdian Masyarakat Multidisiplin
Sophia Reni Susilo
Universitas Bunda Mulia
Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Linking Digital Culture and Leadership to Innovative Performance: The Mediating Role of Intrinsic Motivation in the Creative Industry Andreas Wijaya; Sophia Reni Susilo; Nabilla Qaulicha; Ivenna Jovita Rumayar; Tia Camelia; Aris Wahyu Kuncoro
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5520

Abstract

Industri kreatif di Indonesia mengalami perubahan signifikan pada tahun 2024 seiring denganpercepatan transformasi digital yang dipicu oleh kemajuan teknologi dan pergeseran perilakukonsumen. Namun demikian, potensi penuh dari pemanfaatan teknologi digital belum sepenuhnyaterealisasi karena sumber daya yang ada belum optimal dalam menyerap perubahan tersebut.Kondisi ini menegaskan perlunya kajian mengenai peran motivasi intrinsik dalam mendorongkinerja inovatif karyawan, yang difasilitasi oleh kepemimpinan digital dan budaya digital.Penelitian ini dilakukan pada karyawan yang bekerja di industri digital, khususnya pada sektorkreatif berbasis digital. Dengan menggunakan Structural Equation Modeling (SEM), datadikumpulkan dari 189 responden. Hasil penelitian menekankan peran krusial budaya digital dankepemimpinan digital dalam meningkatkan kinerja inovatif dalam organisasi. Studi inimenunjukkan bahwa kedua faktor tersebut secara signifikan berkontribusi dalam meningkatkanmotivasi intrinsik karyawan, yang pada gilirannya mendorong munculnya perilaku inovatif. The creative industry in Indonesia has undergone significant changes in 2024 due to rapiddigital transformation, driven by advancements in technology and shifts in consumerbehavior. However, the full potential of digital tools is not yet being realized, as currentresources have not been fully optimized to absorb these changes. This highlights the need fora study on the role of intrinsic motivation in employees' ability to foster innovativeperformance, facilitated by digital leadership and digital culture.The research was conducted among employees working in the digital industry, specificallywithin the digital-based creative sector. Using Structural Equation Modeling, data were collected from a total of 189 respondents. The study emphasizes the critical roles that digitalculture and digital leadership play in enhancing innovative performance withinorganizations. It demonstrates that both factors significantly contribute to boosting intrinsicmotivation among employees, thereby encouraging innovative behaviors
A CASE FOR BUILDING EMPLOYEE KNOWLEDGE-BASED COMPETITIVENESS AND POSITIVE ROLES FOR ESTABLISHING LEGACY IN AN EDUTECH COMPANY Siti Yasmina Zubaedah; Sophia Reni Susilo; Livia Evangelina Florencia
Jurnal Pengabdian Masyarakat Multidisiplin Vol 9 No 1 (2025): Oktober
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v9i1.6888

Abstract

Qualified human resources can develop the necessary knowledge and skills, thereby enhancing a company's competitive position in the industry. With a total of 35 participants, comprising Accelist employees at various levels within the organization, ranging from staff to managerial levels, the community service was organized as an online seminar format. The seminar commenced with presentations of academic material by Management faculty members. For quantitative measures, the community service concluded with a feedback survey to gather participants’ perceptions on the effectiveness of the activity.  The individual lecturer’s average score of over three, based on a scale of 1 – 4, reflected participants’ positive perceptions and indicated an overall effectiveness of the community service in meeting their requirements. In addition to providing a complete documentation of the community service, this article was intended to inspire and provide guidance for industry workers to develop valuable legacy and apply working with impact. The community services presented illustrate the value of university-industry collaborations, particularly in the field of human resource development.  
Co-Authors Aris Wahyu Kuncoro Ivenna Jovita Rumayar Livia Evangelina Florencia Nabilla Qaulicha Siti Yasmina Zubaedah Tia Camelia Wijaya, Andreas