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PENGARUH MOTIVASI WISATA DAN DESTINATION IMAGE TERHADAP NIAT WISATAWAN UNTUK BERKUNJUNG KE “ 10 NEW BALI” Rina Nur Chasanah; Andreas Wijaya
Value : Jurnal Manajemen dan Akuntansi Vol 15 No 2 (2020): Juli - Desember 2020
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v15i2.1476

Pariwisata Indonesia dapat dikatakan menjadi penggerak ekonomi, yang berhasil menyerap ribuan pendatang. Pada tahun 2016, Kementerian Pariwisata memperkenalkan 10 destinasi pariwisata prioritas disebut “New Bali”, yaitu Mandalika, Pulau Komodo, Borobudur, Danau Toba, Gunung Bromo, Kepulauan Seribu, Tanjung Kelayang, Wakatobi, Morotai, dan Tanjung Lesung. Setahun setelah diluncurkannya “New Bali”, Bali tetap menjadi destinasi favorit para wisatawan mancanegara. Melalui fenomena ini, dapat dilihat bahwa Indonesia memiliki peluang yang tinggi untuk menyerap pelancong yang ingin berwisata. Maka dari itu penelitian ini bertujuan untuk menggali lebih dalam minat berkunjung ke Indonesia melalui variabel motivasi wisata dan destination image (citra destinasi). Metode penelitan yang dilakukan untuk mengetahui sebab akibat dengan cara mengambil 14 atribut pertanyaan yang dibagikan kepada para wisatawan di Bali agar memenuhi syarat pengisian kuesioner. Total kuesoner yang dikumpulkan diuji dengan alat bantu SPSS 24, Hasilnya adalah Ha1 diterima yang berarti variabel motivasi wisata berpengaruh signifikan terhadap minat berkunjung, Ha2 diterima yang berarti destination image berpengaruh terhadap minat berkunjung, dan Ha3 diterima yang berarti motivasi wisata dan destination image berpengaruh secara Bersama-sama terhadap minat berkunjung. Kata kunci : Destination Image, Minat berkunjung, Motivasi wisata, New Bali

Pengaruh Price Bundling dan Product Bundling terhadap Niat Membeli yang Dimoderasi oleh Barang Komplementaritas Andreas Wijaya; Loedry Kinder
Jurnal Manajemen Vol 17 No 1 (2020): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v17i1.866

This research aim to examine the affects of price bundling, product bundling on purchase intention and complementary product as moderating variable in convenience store. Sample was taken with purposive method as much 160 sample in questionnaire survey with closed question and 5-point likert scale. the collected data was processed using SmartPLS02. As the result of hyphoteis test are H1 accepted, which means that the price bundling variable has a significant on purchase intention. H2 is accepted, which means product bundling variable has a significant on purchase intention. H3 is accepted, which means complementary product has moderating effect on on relationship of price bundling to purchase intention. H4 is rejected, which means complementary product can’t be moderating variable on relationship of product bundling to purchase intention. Based on the result, price bundling and product bundling has a signinficant effect on purchase intention.

MARKETING TRAINING FOR ALFALAND GROUP EMPLOYEES: USING TIKTOK AS A MARKETING TOOL Fahrul Riza; Lanang Diayudha; Ongky Alex Sander; Oktafalia Marisa Muzammil; Tannia; Andreas Wijaya; Danny Santoso
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 3 (2022): Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i3.27

Companies are increasingly turning to social media as a tool to support their commercial activities. According to AppAnnie's poll, TikTok has surpassed Instagram as the most downloaded social media app since 2018. TikTok appeals to people of all ages because of its algorithmic capacity to detect user preferences and short content duration. The Bunda Mulia University Management Study Program and Alfaland Group, a company that specialises in property management, collaborated on this community service activity titled "Marketing 101: TikTok Marketing for Business." The service firm faces a major revenue difficulty as a result of the adoption of Community Activity Restrictions (PPKM). The goal of this activity is to encourage employees from PT Alfaland's operational and marketing divisions how to use TikTok as a marketing tool. Employees from branches around Indonesia took part in the training, which was delivered entirely online. The training materials included an introduction to the TikTok application as well as measurement tools for tracking marketing effectiveness. This service resulted in the creation of creative content by participants to promote Alfa-land products and services, as well as an increase in staff creativity, particularly in the operational and marketing divisions, in marketing services from AlfaLand. Employee input on using the TikTok application for marketing included flexible cost control, the ability to watch the viewer in real time, audience targeting, and tracking customer feedback.

Pengaruh Price Bundling dan Product Bundling terhadap Niat Membeli yang Dimoderasi oleh Barang Komplementaritas Andreas Wijaya; Loedry Kinder
Jurnal Manajemen Vol 17 No 1 (2020): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This research aim to examine the affects of price bundling, product bundling on purchase intention and complementary product as moderating variable in convenience store. Sample was taken with purposive method as much 160 sample in questionnaire survey with closed question and 5-point likert scale. the collected data was processed using SmartPLS02. As the result of hyphoteis test are H1 accepted, which means that the price bundling variable has a significant on purchase intention. H2 is accepted, which means product bundling variable has a significant on purchase intention. H3 is accepted, which means complementary product has moderating effect on on relationship of price bundling to purchase intention. H4 is rejected, which means complementary product can’t be moderating variable on relationship of product bundling to purchase intention. Based on the result, price bundling and product bundling has a signinficant effect on purchase intention.

The Analysis Of Service Quality Using Importance Performance Analysis For Mrt Jakarta Rina Nur Chasanah; Andreas Wijaya
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.397

Public infrastructure and congestion issues become salient problems in Indonesia. According to INRIX Global Traffic Scoreboard (2018): Jakarta was ranked as twelfth worst in the world. Air quality also becoming another issues that derived from traffic congestion causing air pollution. To mitigate this issue, government has been established MRT Jakarta in 2019. This study aims to evaluate and improving service level of Moda Raya Terpadu (MRT) in order to encourage more people using public transportation, moreover altering people using public transportation would reduce the amount of fossil fuels and reducing bad air pollution for a better climate. Methodolgy of the research using service quality theory with five dimension from Parasuraman et. al, and extended in Importance Performance Analysis (IPA) method. Therefore, data was distributed using questionnaire with 18 item measurement and 102 respondents was collected. As a result, tangibility, reliability, and responsiveness dimension had been classified in quadrant one, followed assurance dimension in quadrant two, however empathy dimension had been measured in quadrant four and indicates to be improved.

Peran CSR Dalam Mempengaruhi Pembelian Impulsif di Masa Pandemik Andreas Wijaya; Anthony Japutra
Business Management Journal Vol 17, No 2 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i2.2618

Data collection from world meters shows 6 months after announcement of the corona pandemic, several countries began to experience handling of corona cases which began to decline, however this was not the same as the results for several other countries, some countries showed cases that were increasing from day to day. data from the Central Statistics Agency (BPS) reported that the country's gross domestic product (GDP) in the second quarter of 2020 was minus to 5.32 percent. On a quarterly basis, the economy contracted 4.19 percent and cumulatively contracted 1.26 percent. Because of this, many companies are looking for ways to increase purchases. Scrutinized the data, the increase in the use of CSR has soared, proactively many companies have begun to engage in various CSR activities. One of the companies that are aggressively implementing CSR programs in helping others is online transportation providers; gojek. By providing the option of providing food to ojol partners (online motorcycle taxis) several options are offered to provide assistance. The sampling technique used in this study is to use a non-probability sampling method, which is a sampling technique that does not provide equal opportunities for each member of the population to selected to be the sample. Measurement of data in this study was carried out using a Likert scale. The development of this instrument contains a total of 16 attributes developed from each variable as a measurement basis for data collection with the sample used in this study being consumers who have the Gojek application. The data collected will be processed with SPSS software for data analysis in testing the validity, reliability, classical assumptions as verification of the strength of the research.

PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KEMAMPUAN PEMASARAN, TERHADAP KINERJA BISNIS UMKM CLOTHING LINE Sindy Purnamasari; Andreas Wijaya
Business Management Journal Vol 16, No 1 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i1.2052

One of driven national economy in Indonesian had been provided from the Micro, Small and Medium Enterprises (MSMEs), They play essential role both in national trade and labour force, According to survey data from the Central Statistics (BPS) MSMEs contributed 7,38% to national economy in 2016, In addition, fashion industry rose gradually 8,7% compared in last year with the amount of export finished $13.29 billion in 2017. Moreover, MSMEs absorb around 97% of the national workforce, while Large Enterprises only absorb around 3% of the total national workforce and Indonesian MSME businesses that are urgently needed by Micro Enterprises. This depencency encourage the competition indirectly, as a result businesses in the fashion need to consider market orientation to find opportunity, innovativey through entrepreneurial orientation, and marketing capabilities to maintain their business. This reseearch was conducted to investigate the effect of market orientation, enterpenuership orientation, market capabilities on the performance of MSME businesses. The research method used is an associative method, with primary and secondary data types as a reference. Respondents collected in this study were 150 respondents, with closed questionnaire containing 15 question attributes. In essence, the present studies found market orientation, entrepreneurship orientation were not significant, this result may not hold support business performance. On the other hand, market orientation, entrepreneurship orientation had significant outcomes and indicates both of market and enterprenuership orientation can drivers the using of marketing capabilities. Similar results, marketing capabilities had significant effect to business performance. However, like any empirical research , this study has limitations, Based on this research, firstly the results have only been tested in one industry, additionally the role of internet had change trend of market orientation, market capabilities. This findings can be hint to another researcher to explore in technology as third party in case of sharing economy

Meningkatkan Curiosity Untuk Menghasilkan Inovasi Di Dalam Pekerjaan Fahrul Riza; Lanang Diayudha; Tannia Tannia; Andreas Wijaya
IKRA-ITH ABDIMAS Vol 5 No 1 (2022): IKRAITH-ABDIMAS No 1 Vol 5 Maret 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.382 KB)

Perkembangan teknologi yang cepat membuat persaingan bisnis semakin ketat. Daur hidupproduk/layanan semakin singkat, perusahaan harus sering mengeluarkan produk/layanan inovatifagar tetap dapat bertahan. Perusahaan adalah kumpulan dari sumber-sumber daya yang dapatdieksplorasi untuk menghasilkan produk/layanan inovatif dan dieksploitasi untuk menghasilkankeuntungan. Karyawan dengan beragam pengetahuannya merupakan sumberdaya yang palingberharga yang dimiliki oleh perusahaan. Namun pengetahuan tersebut tidak akan muncul kepermukaan apabila perusahaan tidak dapat memperdayakannya. Memiliki kemampuan untukmembangkitkan rasa ingin tahu (curiosity) karyawan merupakan salah satu kapabilitas yang perludimiliki oleh manajemen perusahaan untukmeningkatkan kuantitas inovasi dari internal. Kegiatanpengabdian masyarakat bertujuan untuk mendorong para karyawan untuk memiliki curiosity didalam pekerjaan yang dijalaninya. Kegiatan ini dilaksanakan bekerjasama dengan para karyawandan manajer dari PT. Alfaland menggunakan metode workshop secara daring. Hasil dari kegiatanadalah karyawan memahami bahwa untuk memiliki rasa ingin tahu yang tinggi harus dimulai darimenyukai pekerjaan dan menganggap bekerja sebagai melakukan sebuah kesenangan sehinggaide kreatif dapat muncul.

THE EFFECT OF FINANCIAL LITERATURE AND BIG FIVE PERSONALITY TRAIT ON INVESTMENT INTENTION ON MILLENIALS IN PANDEMIC ERA Andreas Wijaya; Tannia Tannia; Vallent Wonda; Ashifa Zulfa Faujian; Elisabeth Vebrin
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The outbreak of the corona virus had made significant changes in VUCA era, where as volatility, uncertainty, complexity, and ambiguity hit harder economic, including financial sector. As the consequences of government policies to imposed lockdown, Stock market has declined drastically, on the other hand the number of investor increased compared to the previous years. This anomaly phenomenon shows there is another variable generates investment intention. Previous studies, the topic of financial management behavior studies still limited, especially on the psychological side of humans. This study revealed factors such as financial literacy and big personality traits from the point of view of men and women to reveal this phenomenon, using a questionnaire in data collection and a Likert scale, processing that carried out using the SMART PLS test tool. the result is that female respondents get a greater significance value than male respondents, it can be concluded that financial literacy is needed by women. For the moderating results in this study, it shows that men have a moderating influence while women do not have moderation. This study used 195 respondents, so that in the future it can increase the number of respondents to strengthen the research model. In addition, this research is still ongoing in the Jakarta area, so it can be a consideration for conducting further research such as adding respondents outside Jakarta.

MANAJEMEN KOMUNIKASI DAN INTERPRETASI DIRI SEBAGAI PEMBEKALAN DUNIA KERJA (SMK YADIKA – JAKARTA) Muzammil, Oktafalia Marisa; Rowena, Janny; Wijaya, Andreas
Jurnal Pengabdian dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v4i1.2077

According to surveyd had been done from (BPS), the number of unemployed people in Indonesia as of August 2018 reaching 7,000,000 people. This figure is equivalent to 5.34% of the total workforce in Indonesia, which is 131,010,000 people. The number of job vacancies always prioritizes the good educational background, the data had been shown: most absorbed graduates are graduate and postgraduate graduates, and professions while the lowest percentage of employment is secondary school graduates. Therefore at this time community services made a theme to providing communication and self-interpretation as a briefing for the world of work will be held in (SMK Yadika - Jakarta). Total sample of 125 students were collected in this session an being divided into two groups in this activity. The method used is the development of Laswell's theory through 5 main stages. The first session will be given direction by the lecturers on communication management starting from the definition, development, and implementation, which is then followed by a role play session. The second session, continued with interviews between students and lecturers. Through this interview session students are given directions on how to communicate well. At the end of the session the students were given one chance to do a review to meet a good interview standard. Based on the results, the participants could see that the students responded actively and enthusiastically in this activity. Keywords: Lasswell Communication Model, Interview Method, Self Interpretation

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