Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Sahombu
Ali Makhmud
Master of Management Study Program, Postgraduate, Lamongan Islamic University
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Factors That Affect Service Quality, Price, and Facilities on Consumer Satisfaction (Case Study on Excellent Group Lamongan Tourism Buses) Ali Makhmud; Muhamad Imam Syairozi; Abid Muhtarom
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Excellent Four Brothers Group is a company that provides Tourism Bus rental services in Lamongan Regency. This study aims to determine the factors that affect service quality, price, and facilities on consumer satisfaction on Excellent Group Lamongan tourism buses. The technique used is probolity sampling, which is a simple random number of 100 respondents using the slovin formula, the method in this study uses a quantitative method. The data used in this study are primary data and secondary data obtained from the results of filling out questionnaires and data from the management of PT. Excellent Four Brothers. The test tools used were validity test, reliability test, classical assumption test, multiple linear regression, determination coefficient, t-test and F test. From the results of data processing, a calculated value for service quality (X1) was obtained of 3.920 > 1.984 with a significant value of 0.000 < 0.05, price (X2) of 3.128 > 1.984 with a significant value of 0.002 < 0.05, and facility (X3) of 3.309 > 1.984 with a significant value of 0.001 < 0.05, which means that the quality of service, price, and facilities have a partial effect on consumer satisfaction. From the F test, a Fcal value of 13.777 > Ftable 2.70 with a significant level of 0.000 < 0.05, which means that the quality of service, price, and facilities simultaneously affect consumer satisfaction. Meanwhile, the result of multiple linear regression was obtained with the equation Y = 5.270 + 0.202X1 + 0.142X2 + 0.215X3 + e
The Influence of Content Marketing, Live Streaming And Free Shipping Programs on Customer Buying Interest in Shopee E-Commerce Ali Makhmud; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the research is to find out the impact of content marketing, live streaming and free shipping programs on customers' buying interest in shopee e-commerce. The research is quantitative. The data collection method is in the form of interviews, questionnaires and observations. The population of this research forgets the students of the Islamic University of Lamongan in 2023. In this study, the sample used was 98 respondents. The results of the study showed that the variables of content marketing, live streaming and free shipping programs had a positive and significant effect partially on the clone milnat belli. The variables of content marketing, live streaming and free shipping programs have a positive impact on the success of the Simlultan Slecara Slable Facing Milnat Belli Klonsumen.
Co-Authors Abid Muhtarom Muhamad Imam Syairozi Nurul Badriyah Titin Titin