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All Journal Jurnal Ilmiah Dinamika Sosial Journal of Communication Studies and Society
Ahmad Jamy Kohistani
Kabul Polytechnic University, Kabul, Afghanistan
Languange, Linguistic, Communication & Media Social Sciences

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Ethical AI Communication and Public Trust: Examining the Role of Transparency in Digital Media Mohammad Nawab Turan; Musawer Hakimi; Hamayoon Ghafory; Ahmad Jamy Kohistani
COMMUSTY Journal of Communication Studies and Society Vol. 5 No. 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v5i1.7780

Abstract

The rise of Digital Media incorporating Artificial Intelligence raises important issues related to public trust; algorithmic transparency; and ethical standards for communication. In this study, a mixed methods approach was used to explore AI transparency disclosure practices and their association with public trust in digital media among a sample of 1,247 adults across six countries. The study utilized a survey instrument developed for this study, as well as qualitative thematic analysis of 614 open-ended responses. Results showed that disclosure of transparency practices accounted for the largest variation in public trust (beta = .38, p < .001). It also revealed moderating effects of digital media literacy and media skepticism on trust. A confirmatory structural equation model with a reasonable fit (CFI = .96, RMSEA = .048) provided validation of the Integrated Ethical AI Communication Framework. The study also indicated that structured transparency mechanisms; formalized oversight of editorial content; and explicit policies holding algorithms accountable to ensure transparency would substantially increase public trust across all demographic subgroups viewed to have access to digital news services. The findings indicate, in particular, that digital newsrooms should pair AI transparency disclosures with active media literacy initiatives, and that regulators should mandate minimum content standards for algorithmic disclosure rather than mere disclosure presence, in order to realise the full trust-building potential of ethical AI communication.
THE ROLE OF DIGITAL LITERACY AND TECHNOLOGY ADOPTION IN FACILITATING SOCIAL TRANSFORMATION IN AFGHANISTAN Musawer Hakimi; Mateeullah Sediqi; Ahmad Jamy Kohistani; Tamann Quraishi
Jurnal Ilmiah Dinamika Sosial Vol 9 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v9i2.6809

Abstract

In Afghanistan, the rate of technological development is balanced by the challenges of digital literacy due to sociopolitical instability, the lack of infrastructure, and educational disparities. This research not only examined the landscape of digital literacy and technology use for Afghan adults, but also the challenges and opportunities around using technology. A quantitative cross-sectional design was employed and data were collected from 300 individuals aged 18 and older, representing urban and rural areas. Demographic representation was assured through purposive sampling by gender, age, education, and occupation. Data to assess participants digital skills, technology use, and perceived barriers to digital literacy and technology were collected through a five-point Likert scale questionnaire which relied on previously validated digital literacy frameworks. The participants completed the survey questions either face-to- face as part of an interview, or an online survey available in Dari and Pashto. The findings indicate that there are considerable gaps in access to, and skills to use, digital technologies, especially for rural and lesser educated groups, and identify distance and as a consequence reinforcing the digital divide in Afghanistan.This study fills a major gap in the research literature on digital literacies and provides an empirical study from a conflict-affected country such as Afghanistan, which is one of the few on this topic. This study also provides insights into complex links between sociopolitical instability and gender inequities and educational impediments to digital exclusion. The study underscores the need for improved access to technology and infrastructure as key factors in digital literacy initiatives. By presenting data-driven evidence from Afghanistan, this research adds a critical perspective to global digital literacy discussions, serving as a model for similar contexts. Policymakers and development organizations can use these findings to close digital divides and foster long-term digital empowerment in Afghanistan.
Co-Authors Hamayoon Ghafory Mateeullah Sediqi Mohammad Nawab Turan Musawer Hakimi Musawer Hakimi Tamann Quraishi