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All Journal Siber Journal of Advanced Multidisciplinary
Rian Pranata Pran
Universitas Bhayangkara Jakarta
Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology

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The SWOT Analysis: Islamic Branding Strategy at XYZ Islamic Hospital Bekasi Rian Pranata Pran; Henny Hanna
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.768

Abstract

Abstract: Islamic branding in hospitals has become an important strategy in increasing patient trust and visits in the era of increasingly tight competition in healthcare services. The purpose of this study is to analyze the Islamic brand strategy at XYZ Islamic Hospital Bekasi using the SWOT (Strengths, Weaknesses, Opportunities, Threats) method. The analysis results show that the Islamic brand has strengths in building a positive image and service differentiation, but still faces challenges in the form of limited facilities, human resources, and competition from both modern hospitals and other Islamic hospitals. The recommended strategies are strengthening professional Islamic branding, improving service quality, and optimizing digitalization and community-based promotion.   Keyword: SWOT, Islamic Branding, Hospital, Strategy, Islamic Brand  
SPACE Analysis: Strategies to Increase Capitation at Bunda Aminah Tambun Primary Clinic Rian Pranata Pran; Henny Hanna
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.793

Abstract

The purpose of this study is to analyze strategies to increase capitation at the Bunda Aminah Tambun Primary Clinic using the Strategic Position and Action Evaluation (SPACE) method with a quantitative descriptive approach through IFAS and EFAS analysis. One indicator of a clinic's success in the National Health Insurance (JKN) system is an increase in the number of capitation participants. The results of the study show that the Bunda Aminah Tambun Primary Clinic has a fairly strong internal condition (IFAS 3.13) and a supportive external condition (EFAS 3.07), despite facing very intense competition. Based on the SPACE Matrix analysis, the company is located in Quadrant I (Aggressive) with coordinates X = 3.00 and Y = 1.00. Therefore, the recommended strategy to increase clinic capitation is an aggressive one, focusing on market penetration, market development, and product/service diversification. This includes adding facilities, extending operational hours, or establishing corporate healthcare partnerships in industrial/residential zones within the Tambun area to achieve the expected capitation targets.
Co-Authors Henny Hanna Henny Hanna