Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Eco-Entrepreneur Community Engagement and Emergence Journal (CEEJ) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Literature Review
Miftahul Jannah
Universitas Trunodjoyo Madura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Effect of Social Media Marketing and Electronic Word of Mouth Through Instagram on Purchasing Decisions for Hanasui Products Siti Marwa; Miftahul Jannah
Eco-Entrepreneur Vol 12, No 1 (2026): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v12i1.35118

Abstract

Purpose: This study aims to analyze the effects of social media marketing and electronic word of mouth (e-WOM) on purchasing decisions for Hanasui products.Design/methodology/approach: A quantitative approach was employed using purposive sampling. The sample consisted of 100 Hanasui consumers aged at least 17 years who use Instagram, have visited the Hanasui Instagram account, and have purchased Hanasui products at least once. Data were collected through questionnaires distributed via Google Forms using a five-point Likert scale and analyzed using multiple linear regression with SPSS version 27.Findings: The results show that social media marketing has a positive but insignificant effect on purchasing decisions. In contrast, e-WOM has a positive and significant effect, indicating that consumer reviews and recommendations play a more important role in influencing purchases. Simultaneously, social media marketing and e-WOM significantly affect purchasing decisions.Research limitations/implications: The study is limited to Hanasui consumers and a sample of 100 respondents. Future research should involve larger samples and additional variables.Practical implications: Companies should focus on encouraging positive e-WOM to strengthen consumer purchasing decisions.Originality/value: This study provides empirical evidence on the relative influence of social media marketing and e-WOM on cosmetic product purchasing decisions in Indonesia.
Consumption of Sweet Foods and Tantrums: Can Biochemical Mechanisms Explain Emotional Dysregulation in Toddlers? Ibnul Mubarok; Emeiliya Sufiani; Miftahul Jannah; Jamila Jamila; Dista Amalia; Aditya Rakhmawan
Journal of Literature Review Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0ytye093

Abstract

Temper tantrums in toddlers are generally explained by psychological factors, while the role of biochemical mechanisms has not yet been extensively studied. This study aims to analyze the biochemical mechanisms underlying the relationship between the consumption of sugary foods and emotional dysregulation in toddlers. The study employed a qualitative descriptive approach through a literature review, analyzing scientific articles and reputable references on glucose metabolism, neurotransmitters, neurobiology, and emotional regulation. The analysis was conducted using content analysis to develop a conceptual synthesis of sucrose digestion, insulin regulation, adenosine triphosphate (ATP) production, dopamine and serotonin synthesis, and changes in gene expression through epigenetic mechanisms. The results of the study indicate that excessive sugar consumption has the potential to trigger fluctuations in blood glucose that disrupt neuronal energy homeostasis and neurotransmitter balance, thereby increasing susceptibility to emotional dysregulation. However, this relationship cannot yet be deemed causal, as it is also influenced by psychological and environmental factors. These findings underscore the importance of a multidisciplinary approach to understanding tantrums in toddlers and provide a foundation for future experimental research.
Peran Keberlanjutan Bisnis Dalam Memediasi Pemasaran Kewirausahaan Terhadap Reputasi UMKM Batik Madura: Indonesia Adinda Cahya Kamilla Firdauzi; Miftahul Jannah; Zainiyatul Afifah
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 3 (2026): Article Research November 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i3.9888

Abstract

Persaingan industri batik menuntut UMKM Batik Madura untuk harus mempertahankan keberlanjutan usaha sekaligus membangun reputasi yang baik. Pemasaran kewirausahaan berpotensi mendukung kedua aspek tersebut, tetapi peran keberlanjutan bisnis sebagai mediator masih perlu di teliti lebih lanjut. Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran kewirausahaan terhadap keberlanjutan bisnis dan reputasi, pengaruh keberlanjutan bisnis terhadap reputasi, serta peran keberlanjutan bisnis dalam memediasi hubungan pemasaran kewirausahaan dan reputasi UMKM Batik Madura. Dalam penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling kepada 100 pemilik UMKM Batik Madura di Kabupaten Bangkalan, Sampang, Pamekasan, dan Sumenep. Data dikumpulkan melalui kuesioner berskala Likert empat poin dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Pengujian hipotesis dilakukan menggunakan bootstrapping. Hasil penelitian menunjukkan bahwa pemasaran kewirausahaan berpengaruh positif dan signifikan terhadap keberlanjutan bisnis (? = 0,718; p < 0,001) dan reputasi (? = 0,485; p < 0,001). Keberlanjutan bisnis juga berpengaruh positif dan signifikan terhadap reputasi (? = 0,326; p = 0,004). Dan keberlanjutan bisnis memediasi secara positif dan signifikan pengaruh pemasaran kewirausahaan terhadap reputasi (? = 0,234; p = 0,005). Temuan ini menunjukkan bahwa kemampuan pelaku UMKM untuk mengenali peluang pasar, memahami kebutuhan konsumen, dan mengembangkan inovasi pemasaran berperan penting dalam mendukung keberlanjutan usaha dan membangun reputasi positif.
Pengaruh Organizational Commitment dan Work Environment Terhadap Organizational Citizenship Behavior For The Environment Pada Perusahaan Daun Kelor Sumenep Rohmatul Putri Choiroh; Zainiyatul Afifah; Miftahul Jannah
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9460

Abstract

Seiring dengan meningkatnya kesadaran akan isu keberlanjutan, peran karyawan dalam perilaku pro-lingkungan di tempat kerja menjadi krusial. Organizational citizenship behavior for the environment menggambarkan tindakan sukarela karyawan yang melampaui tugas formal mereka untuk berkontribusi pada perlindungan lingkungan. Namun Organizational citizenship behavior for the environment pada karyawan tidak berjalan begitu saja ada faktor yang mempengaruhinya sehingga adanya organizational commitmen dan work environment dalam penelitian ini akan dilakukan uji untuk melihat pengaruhnya. Studi ini mengadopsi pendekatan kuantitatif dengan dengan metode survei yang berbasis kuesioner untuk memperoleh data primer. Populasi dari penelitian ini adalah karyawan dari perusahaan daun kelor di Sumenep. Sebanyak 40 responden dipilih berdasarkan teori Hair & Rangle dengan teknik simple random sampling. Data yang telah terkumpul dianalisis secara komprehensif menggunakan analisis regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa organizational commitmen dan work environment berpengaruh secara signifikan terhadap Organizational citizenship behavior for the environment. Penelitian ini dapat memberikan panduan bagi manajemen perusahaan daun kelor di Sumenep atau industri sejenis dalam merumuskan dan mengimplementasikan kebijakan Sumber Daya Manusia (SDM) yang berorientasi lingkungan.
Co-Authors Adinda Cahya Kamilla Firdauzi Aditya Rakhmawan Dista Amalia Emeiliya Sufiani Ibnul Mubarok Jamila Jamila Rohmatul Putri Choiroh Siti Marwa Zainiyatul Afifah