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Optimasi Perekrutan Strategis Melalui Big Data dan Sistem Informasi Manajemen Tatang Supriyadi; Okta Five; Agus Riyanto; Suryatno Wiganepdo Soegoto; Trustorini Handayani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19513

Abstract

Human resource management is reaching a tipping point in the digital age, as data-driven approaches are beginning to outperform traditional intuition-based hiring techniques. In order to create a framework for strategic decision-making in the hiring process, this study attempts to summarize the function of Big Data in Management Information Systems. In this study, 20 chosen publications from scholarly databases are subjected to a systematic literature review (SLR) using the PRISMA standard. According to the findings, hiring can now take on a predictive function with a person-job matching accuracy of up to 98.1% thanks to the integration of Big Data and AI in Management Information Systems. It has been demonstrated that using blockchain technology and cloud architecture increases operational effectiveness and data security. Big Data is a strategic tool that helps HR professionals become skilled data analysts by reconstructing their function. Technically, ethical governance to mitigate privacy threats and an integrated SIM infrastructure are necessary for execution. There is currently a gap in the literature about the impact of an algorithm-based recruitment approach on employee psychological elements, such as affective commitment and individual inventiveness, which has to be empirically tested in future research. Keywords: Big Data; Human Resource Management; Information System; Recruitment; Strategic Decision
Structural Model of AI-Based Feedback's Impact on Employee Commitment and Creativity to Enhance Organizational Innovation Mari Maryati; Tatang Supriyadi
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3018

Abstract

The increasing use of artificial intelligence (AI) in workplace feedback systems has reshaped how employees receive performance evaluations and guidance. While AI promises efficiency and objectivity, its influence on employees’ psychological engagement, creative behavior, and organizational innovation is not yet fully understood. This study aims to examine how AI-based feedback affects employees’ work commitment and creativity and how these factors, in turn, contribute to organizational innovation. A quantitative explanatory approach was employed, using survey data collected from employees who had experienced AI-supported feedback in their organizations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that AI-based feedback positively influences both work commitment and employee creativity. In addition, work commitment and creativity each play a significant role in promoting organizational innovation and jointly mediate the relationship between AI-based feedback and innovation outcomes. These results suggest that AI-based feedback does not automatically lead to innovation; instead, its benefits emerge when the technology strengthens employees’ emotional attachment to their work and supports creative exploration. In conclusion, this study highlights the importance of designing AI-based feedback systems that are transparent, supportive, and development-oriented in order to fully realize their potential in fostering sustainable organizational innovation.
Mobile-Based Customer Relationship Management Strategies to Enhance Customer Satisfaction and Retention among Local Fashion MSMEs in Online Marketplaces Tatang Supriyadi; Syahla Azaliah
IJSM Vol 9 No 2 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v9i2.172

Abstract

A small fashion seller running a shop out of a spare bedroom does not have a call center, a dedicated CRM department, or a six-figure software budget — what they usually have is a smartphone, a WhatsApp Business account, and whatever loyalty they can build one reply at a time. This study examines how three mobile-based customer relationship management (mCRM) strategies — personalized communication, service responsiveness, and loyalty program management — shape customer retention among customers of local fashion micro, small, and medium enterprises (MSMEs) operating in online marketplaces, with customer satisfaction positioned as the mediating mechanism that determines whether these strategies actually translate into a lasting customer relationship. Two hundred customers of local fashion MSMEs were surveyed using a purposive sampling technique, and the proposed model was estimated using covariance-based Structural Equation Modeling (SEM) with the LISREL software. The results show that personalized communication, service  responsiveness, and loyalty program management each significantly and positively predict customer satisfaction, which in turn significantly predicts customer retention; service responsiveness and loyalty program management also retain significant direct effects on retention, while personalized communication's effect operates almost entirely through the satisfaction pathway rather than directly. Customer satisfaction was found to partially mediate the relationships between service responsiveness and loyalty program management with customer retention, and to fully mediate the relationship between personalized communication and retention, suggesting that a friendly, tailored message can only keep a customer coming back once it has first produced genuine satisfaction. These findings extend mobile CRM theory into the resource-constrained MSME context and offer practical direction for small fashion sellers deciding where to invest limited time and budget within their mobile-based customer management efforts. Keywords: mobile customer relationship management; personalized communication; service responsiveness; customer satisfaction; customer retention
Systematic Literature Review: The Role of the Internet of Things (IoT) in Management Information Systems (MIS) for Digital Business Transformation Edi Firdaus; Yapa Naira; Tatang Supriyadi
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 15 No. 2: Juni 2026
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v15i2.19529

Abstract

Due to the digital transformation of businesses, the Internet of Things (IoT) has been integrated into Management Information Systems (MIS) to improve efficiency and quality of decision-making. Through a systematic literature review, the purpose of this work is to analyze the role of IoT in MIS as a driver of digital business transformation. Following the PRISMA protocol, this review analyzes 20 peer-reviewed articles published over five years (2020 to 2025) and retrieved through Google Scholar. The results of the review suggest that the IoT has improved business processes in terms of visibility and the automation of operations, and the effective utilization of data has enhanced the overall quality of managerial decision-making. In addition to operational efficiencies, IoT-enabled MIS enhances business model and organizational flexibility, strategic competitiveness, and sociosystem agility. The literature also points to system interoperability, data security concerns, organizational, and managerial preparedness as the most persistent areas of challenge. The overall conclusion of the work is that the organized deployment of IoT into MIS frameworks is a function of the flexibility of the technology and the preparedness of the economy to drive a sustainable digital business transformation. Keywords: Digital business transformation; Internet of Things; Management Information Systems; Systematic literature review; Transformation strategy
Dampak Analitik Big Data pada Kinerja Pemasaran Digital Tatang Supriyadi; Gloria Maritho M Nainggolan; Dilla Ghefira; Tia Puspita; Neng Windy Nurlaila
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 2: Oktober 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 This work reviews, in a systematic way, 20 scientific articles published between 2020 and 2025 on the association of Big Data Analytics (BDA) on digital marketing performance. Research has been fueled by the rapid shift of marketing strategies to data analytics. The study's main goal is to detect research trends, extract key insights, and compare the differences between these studies about how BDA contributes to digital marketing performance improvement. The study used the PRISMA approach to choose peer-reviewed articles dealing with Big Data Analytics and digital marketing performance while screening out irrelevant and duplicate studies. Results showed that BDA mostly contributes to marketing effectiveness through enhancing customer understanding, facilitating better segmentation of markets, enabling targeted promotions, fine-tuning digital marketing activities, and raising the general level of management decisions. However, the results also indicate that Big Data Analytics does not necessarily lead to improved marketing performance unless organizations possess the capability to analyze data effectively and implement appropriate strategies. Future research should explore long-term impacts, industry-specific applications, and the integration of Artificial Intelligence technologies. Keywords: Big Data Analytics; Digital Marketing; Marketing Performance; Data-driven strategies; Systematic Literature Review
Big Data Analytics and Corporate Financial Performance: Insights from Management Information Systems Edi Firdaus; Fitriyaningsih Fitriyaningsih; Tatang Supriyadi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 2: Oktober 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies need to use Big Data Analysis results to support financial decision-making. This article examines the extent of Big Data Analysis in Management Information Systems (MIS) and its impact on a company's financial performance. The study used a Systematic Literature Review (SLR) following the PRISMA 2020 guidelines. Articles were retrieved from Google Scholar, and after identification, screening, and eligibility assessment, 20 relevant articles were analyzed through qualitative content analysis. The findings indicate that integration of the Big Data Analysis results into MIS usage leads to significant improvements in operational efficiency, more accurate financial forecasts, and better quality in the evaluation of company performance. This research primarily highlights Big Data Analysis as a data processing tool & methodology that, when embedded in the Management Information System, delivers value and should not be considered solely a strategic organizational capability. On a practical note, the findings suggest that there is a need to strengthen the link between information systems and enhance user skills in interpreting data analysis results. Further research is recommended to empirically examine the mechanism of utilization of Big Data Analysis in specific functions of MIS and consider organizational contextual factors. Keywords: Big Data Analysis; Management Information Systems; Financial Performance; Systematic Literature Review; Decision Making