Article Per Year (5 Year)
p-Index From 2021 - 2026
1.066
P-Index
This Author published in this journals
All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis Indonesian Community Service and Empowerment Journal (IComSE) Journal of Economics, Management, Business And Accounting (JEMBA) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Economics and Business Journal
Mari Maryati
Universitas Komputer Indonesia
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Application and Influence of Information Technology to Support the Tourism Village Marketing Strategy Mari Maryati; Andreas Bobola Cepi Ikun; A Matitaputty; R Alfarizi
International Journal of Education, Information Technology, and Others Vol 4 No 1 (2021): International Journal of Education, Information Technology, and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.274 KB) | DOI: 10.5281/zenodo.4683439

Abstract

The purpose of this research is to improve the application and influence of information technology on tourism village marketing strategy. The use of descriptive methods in this study with interviews to get information related to this research, such as culture, traditional dance, traditional food and local handicraft products of the community in the tourist village. The results of this study show that by applying information technology to the marketing strategy of tourism villages will increase the economic income of local people in tourist villages and attract local and foreign tourists to visit. The conclusion obtained in this research is that the application of information technology has a positive impact on the marketing strategy of tourism villages in improving the economic growth of tourist village communities
PERANCANGAN VIDEO PROMOSI PRODUK PUSAT PENELITIAN TEH DAN KINA (PPTK) GAMBUNG Adityo Baskoro Hardoyo; Deni Albar; Muthia Shafika Haq; Eddy Soeryanto Soegoto; Lia Warlina; Irwan Tarmawan; Mari Maryati
Indonesian Community Service and Empowerment Journal (IComSE) Vol 3 No 2 (2022): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/icomse.v3i2.7499

Abstract

Fakultas Desain Universitas Komputer Indonesia yang telah bekerjasama dengan Puat Penelitian Teh dan Kina (PPTK) melaksanakan pelayanan kepada masyarakat berupa perancangan/ pembuatan iklan video. Metode pelaksanaan kegiatan pengabdian pada masyarakat ini dilakukan dengan beberapa cara baik bertemu langsung dengan pihak PPTK, maupun diskusi secara online. Adapun metode yang digunakan dalam pembuatan video adalah dengan metode langsung berupa Design Thinking yaitu mitra diajak berperan serta sebagai klien. Video Iklan Produk PPTK Gambung ini telah di upload ke Youtube pada tanggal 9 Februari 2022 dengan dengan judul “Gamboeng White Tea Baik bagi Menjaga Kesehatan dan Kecantikan Wanita” dengan link https://youtu.be/vAcjEw9xeeo. Video yang telah dirancang ini sejalan dengan penelitian tentang white tea yang menyatakan bahwa produk ini perlu didorong untuk komersialisasi dengan melakukan promosi yang tepat sasaran.
Analisis Efektivitas Transformasi Digital dalam Skema Sertifikat Halal di Provinsi Banten Rita Sari Puspita; Mari Maryati; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar; Suryatno Wiganepdo Soegoto
JEMBA Vol 6 No 1 (2026): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v6i1.18897

Abstract

Digital transformation has become a central element of public service reform, including the implementation of halal certification in Indonesia. This study aims to analyze the effectiveness of digital transformation in the halal certification scheme in Banten Province and to identify the key factors influencing its performance. A quantitative explanatory approach was employed through a survey of 235 micro and small enterprise owners who had applied for or were in the process of applying for halal certification using a digital system. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings indicate that digital transformation has improved service accessibility and transparency; however, its overall effectiveness has not yet been fully achieved, particularly in terms of process efficiency and time certainty. The effectiveness of digital halal certification services is influenced by system quality, information quality, quality of facilitation services, and users’ facilitating conditions. These results suggest that the success of digital transformation in regulatory public services is not determined solely by technological quality, but also by implementation support and contextual factors at the regional level. Theoretically, this study contributes to the literature on digital transformation in the public sector by emphasizing a public value and socio-technical perspective in evaluating service effectiveness. Practically, the findings provide insights for improving the governance of digital halal certification through strengthening facilitation mechanisms, enhancing digital literacy among enterprises, and adopting more context-sensitive implementation strategies.
Manusia sebagai Objek dan Subjek dalam Manajemen Sumber Daya Manusia Digital: Tinjauan Literatur Sistematis Mari Maryati; Rita Sari Puspita; Isniar Budiarti; Siti Kurnia Rahayu; Dedi Sulistyo Soegoto
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19070

Abstract

Digital transformation in Human Resource Management is driving a shift in how organizations perceive the role of humans in the workplace. On one hand, the implementation of digital technology and artificial intelligence tends to position employees as economic objects measured and optimized through algorithmic systems. On the other hand, a human-centric approach places humans as active subjects possessing dignity, autonomy, and psychological needs. This study aims to analyze and synthesize the perspectives of humans as objects and subjects in digital HRM. The method utilized is a systematic literature review of reputable international journal articles. The analysis was conducted by comparing primary theoretical frameworks: Agency Theory and the Resource-Based View as representations of the human-as-object perspective, and Self-Determination Theory and Social Exchange Theory as representations of the human-as-subject perspective. Findings indicate that technology-based objective approaches can improve the efficiency and accuracy of HR management, but have the potential to cause dehumanization, decreased well-being, and employee resistance if applied excessively. Conversely, subjective approaches emphasizing autonomy, engagement, and reciprocal relationships are proven to support intrinsic motivation and sustainable performance. This study recommends the integration of human-centric approaches in digital HRM to balance organizational efficiency demands with human well-being in the Industry 5.0 era Keywords: Digital HRM; Human-Centricity; Algorithmic Management; Industry 5.0; Systematic Literature Review
Adaptive Human Resource Management Strategies during Global Crises in the Tourism Industry Mari Maryati; Rita Sari Puspita; Umi Narimawati; Bobi Kurniawan
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.289

Abstract

The uncertainty surrounding the global economy has created existential challenges for the tourism industry, necessitating a Human Resource Management (HRM) paradigm that goes beyond traditional administrative approaches. This study aims to explore adaptive HRM strategies in the face of the global crisis, with a particular focus on the highly vulnerable tourism and hospitality industries.This study uses the PRISMA framework to conduct a systematic literature review of 26 peer-reviewed articles published between 2023 and 2025, sourced from Google Scholar. The findings indicate that effective adaptive strategies require the holistic integration of e-HRM and Artificial Intelligence (AI) to enhance operational agility, the implementation of GHRM to drive efficiency and employee retention, and the development of Agile Leadership to navigate uncertainty. Furthermore, this study highlights the crucial role of prioritizing employee well-being and Psychological Capital (PsyCap), particularly in emerging economies where social safety nets may be limited. This research provides a comprehensive framework for HR practitioners in the tourism sector to formulate policies that balance business continuity with human-centric support in challenging times.
Structural Model of AI-Based Feedback's Impact on Employee Commitment and Creativity to Enhance Organizational Innovation Mari Maryati; Tatang Supriyadi
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3018

Abstract

The increasing use of artificial intelligence (AI) in workplace feedback systems has reshaped how employees receive performance evaluations and guidance. While AI promises efficiency and objectivity, its influence on employees’ psychological engagement, creative behavior, and organizational innovation is not yet fully understood. This study aims to examine how AI-based feedback affects employees’ work commitment and creativity and how these factors, in turn, contribute to organizational innovation. A quantitative explanatory approach was employed, using survey data collected from employees who had experienced AI-supported feedback in their organizations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that AI-based feedback positively influences both work commitment and employee creativity. In addition, work commitment and creativity each play a significant role in promoting organizational innovation and jointly mediate the relationship between AI-based feedback and innovation outcomes. These results suggest that AI-based feedback does not automatically lead to innovation; instead, its benefits emerge when the technology strengthens employees’ emotional attachment to their work and supports creative exploration. In conclusion, this study highlights the importance of designing AI-based feedback systems that are transparent, supportive, and development-oriented in order to fully realize their potential in fostering sustainable organizational innovation.
Co-Authors A Matitaputty Adam Mukharil Bachtiar Adityo Baskoro Hardoyo Andreas Bobola Cepi Ikun Bobi Kurniawan, Bobi Dedi Sulistyo Soegoto Deni Albar Eddy Soeryanto Soegoto Eddy Soeryanto Soegoto Irfan Dwiguna Sumitra Isniar Budiarti Lia Warlina Muthia Shafika Haq R Alfarizi Rahma Wahdiniwaty Rita Sari Puspita Siti Kurnia Rahayu Suryatno Wiganepdo Soegoto Tarmawan, Irwan Tatang Supriyadi Umi Narimawati