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All Journal Indonesian Community Service and Empowerment Journal (IComSE) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Mari Maryati
Universitas Komputer Indonesia
Arts Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Application and Influence of Information Technology to Support the Tourism Village Marketing Strategy Mari Maryati; Andreas Bobola Cepi Ikun; A Matitaputty; R Alfarizi
International Journal of Education, Information Technology, and Others Vol 4 No 1 (2021): International Journal of Education, Information Technology, and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.274 KB) | DOI: 10.5281/zenodo.4683439

Abstract

The purpose of this research is to improve the application and influence of information technology on tourism village marketing strategy. The use of descriptive methods in this study with interviews to get information related to this research, such as culture, traditional dance, traditional food and local handicraft products of the community in the tourist village. The results of this study show that by applying information technology to the marketing strategy of tourism villages will increase the economic income of local people in tourist villages and attract local and foreign tourists to visit. The conclusion obtained in this research is that the application of information technology has a positive impact on the marketing strategy of tourism villages in improving the economic growth of tourist village communities
PERANCANGAN VIDEO PROMOSI PRODUK PUSAT PENELITIAN TEH DAN KINA (PPTK) GAMBUNG Adityo Baskoro Hardoyo; Deni Albar; Muthia Shafika Haq; Eddy Soeryanto Soegoto; Lia Warlina; Irwan Tarmawan; Mari Maryati
Indonesian Community Service and Empowerment Journal (IComSE) Vol 3 No 2 (2022): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/icomse.v3i2.7499

Abstract

Fakultas Desain Universitas Komputer Indonesia yang telah bekerjasama dengan Puat Penelitian Teh dan Kina (PPTK) melaksanakan pelayanan kepada masyarakat berupa perancangan/ pembuatan iklan video. Metode pelaksanaan kegiatan pengabdian pada masyarakat ini dilakukan dengan beberapa cara baik bertemu langsung dengan pihak PPTK, maupun diskusi secara online. Adapun metode yang digunakan dalam pembuatan video adalah dengan metode langsung berupa Design Thinking yaitu mitra diajak berperan serta sebagai klien. Video Iklan Produk PPTK Gambung ini telah di upload ke Youtube pada tanggal 9 Februari 2022 dengan dengan judul “Gamboeng White Tea Baik bagi Menjaga Kesehatan dan Kecantikan Wanita” dengan link https://youtu.be/vAcjEw9xeeo. Video yang telah dirancang ini sejalan dengan penelitian tentang white tea yang menyatakan bahwa produk ini perlu didorong untuk komersialisasi dengan melakukan promosi yang tepat sasaran.
Co-Authors A Matitaputty Adityo Baskoro Hardoyo Andreas Bobola Cepi Ikun Deni Albar Eddy Soeryanto Soegoto Lia Warlina Muthia Shafika Haq R Alfarizi Tarmawan, Irwan