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Financial Behavior and Business Performance in Micro, Small, and Medium-Sized Enterprises: A Prisma-Based Review of Financial Literacy, Practices, and Capability Research Nuryamin Budi; Adithia Fitra Wulandari; Yuput Sustira; Anggelina Mallisa; Boy Stefanus; Bruno Fransiskus Xaverius
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.567

Abstract

This study systematically reviews the relationship between financial behavior and business performance in micro, small, and medium-sized enterprises (MSMEs). It aims to clarify how finance-related constructs are used in MSME performance research and to integrate fragmented evidence into a clearer financial behavior framework. The review followed the PRISMA 2020 framework. Articles were retrieved from the Scopus database on 5 April 2026 using TITLE-ABS-KEY searches combining terms related to financial behavior, MSMEs, and business performance. The search identified 878 records. After screening, 96 articles met the eligibility criteria, 30 were retained as priority studies for descriptive synthesis, and 15 core articles were selected for focused conceptual analysis. The narrowing process used explicit appraisal criteria covering conceptual relevance, performance linkage, and methodological or reporting adequacy. The review shows that financial literacy is the dominant construct used to represent financial behavior in MSME studies. However, the evidence also includes financial attitude, financial management practices, financial inclusion, digital finance, risk attitude, and financial capability. The 15 core studies indicate a generally positive pattern between financial behavior and MSME performance, either directly or through mechanisms such as access to finance, financial inclusion, innovation capability, enterprise risk management, financial well-being, and digital financial capability. The findings should be interpreted as narrative and indicative rather than causal or effect-size based. The review used Scopus as the sole database and relied on a focused synthesis of 15 core studies. Future research should use multi-database designs, longitudinal models, clearer construct separation, and empirical tests that distinguish digital financial capability from general financial literacy. This review does not claim that financial literacy is unexplored. Its contribution lies in clarifying financial behavior as a managerial capability that connects financial knowledge, financial practices, financial decision-making, and digitally embedded financial capability in MSME performance research.
Strategi Promosi Jasa dalam Meningkatkan Efektivitas Komunikasi Pemasaran di Era Digital Sinarwaty Sinarwaty; Indah Sriwana Nurdin; Anggelina Mallisa
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 7 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i7.2846

Abstract

This article analyzes service promotion strategies in improving the effectiveness of marketing communication in the digital era. The study applies a descriptive qualitative approach with a literature review method. The main reference is Fatihudin and Firmansyah (2019) in Pemasaran Jasa: Strategi, Mengukur Kepuasan, dan Loyalitas Pelanggan. The analysis is strengthened by journal articles that discuss integrated marketing communication, website quality, electronic word of mouth, customer trust, satisfaction, and loyalty. The findings show that service promotion requires a more complex approach than the promotion of tangible goods because services are intangible, difficult to evaluate before consumption, and strongly influenced by the quality of interaction between providers and customers. The study also finds that digital development has broadened the scope of service promotion through websites, social media, and electronic word of mouth. Therefore, the effectiveness of service promotion depends on the firm's ability to integrate promotional messages consistently, build customer trust, and deliver satisfying service experiences. Effective service promotion not only attracts market attention but also strengthens customer satisfaction and long term loyalty.