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All Journal IKRA-ITH ABDIMAS Jurnal Riset Akuntansi dan Bisnis Indonesia
Ivana Paskanita Sidauruk
Universitas Negeri Medan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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TRANSFORMASI PERILAKU BELANJA KONSUMEN DAN OMZET PEDAGANG PAKAIAN DI ERA ONLINE SHOP: STUDI KASUS DI KOMPLEK MMTC PANCING MEDAN Atika Azwah Mrp; Ivana Paskanita Sidauruk; Rafina Wildaniah; Fahmi Fahreza; Nasirwan Nasirwan; Nabila Tijani Tharifah
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 6 No 2 (2026): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v6i2.1405

Abstract

The development of online shops has significantly changed consumer purchasing patterns and created challenges for clothing retailers. This research was conducted to examine changes in consumer shopping behavior and their implications for the revenue of clothing retailers in the MMTC Pancing Complex, Medan. A descriptive qualitative approach was employed in this study. Research data were obtained through interviews, observations, and documentation involving ten clothing store owners and ten consumers selected using purposive sampling. The collected data were analyzed using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The results show that online shops have influenced consumer behavior, particularly in searching for information, comparing prices, and making purchasing decisions. Consumers are increasingly attracted to online shopping because of its convenience, competitive pricing, promotional offers, and wider product variety. Furthermore, the presence of online shops has affected the sales performance and revenue of clothing retailers, although the impact varies among businesses. The study concludes that the growth of online shops has encouraged shifts in consumer behavior and required retailers to adopt adaptive strategies to sustain their businesses in the digital era.
PENGUATAN KARAKTER SISWA SEKOLAH DASAR MELALUI EDUKASI NILAI-NILAI PANCASILA BERBASIS VIDEO ANIMASI DI SD NEGERI 064976 MEDAN Sorta Novalinda; Ivana Paskanita Sidauruk; Nicolas Alfonso Siringo-ringo; Noverandi Simbolon; Azid Bernedix Sipayung; Ika Purnamasari
IKRA-ITH ABDIMAS Vol. 10 No. 2 (2026): IKRAITH-ABDIMAS Vol 10 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

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Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan edukasi nilai-nilai Pancasila serta respons dan partisipasi siswa melalui pengenalan Pancasila dan video animasi pembelajaran di sekolah dasar. Penelitian menggunakan pendekatan kualitatif deskriptif dengan rancangan studi kasus yang dilaksanakan pada 25 September 2026 di SD Negeri 064976 Medan, dengan subjek sebanyak 40 siswa kelas IA dan IB. Kegiatan pembelajaran dirancang secara edukatif-partisipatif yang meliputi pemutaran video animasi, penjelasan sederhana, tanya jawab, pemberian hadiah, dan ice breaking. Pengumpulan data dilakukan melalui observasi partisipatif, pertanyaan lisan, dokumentasi, serta tanggapan sekolah, yang kemudian dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa siswa memiliki antusiasme yang tinggi, di mana sekitar 10 siswa mampu menjawab pertanyaan secara aktif dan memahami materi dengan baik. Penggunaan video animasi serta pendekatan interaktif terbukti mampu menciptakan suasana belajar yang menyenangkan dan mendorong partisipasi aktif siswa, sehingga efektif sebagai alternatif penguatan karakter sejak dini. Kata Kunci: Pendidikan Pancasila, Pendidikan Karakter, Sekolah Dasar, Video Animasi, Penelitian Kualitatif Deskriptif
Co-Authors Atika Azwah Mrp Azid Bernedix Sipayung Fahmi Fahreza Ika Purnamasari Nabila Tijani Tharifah Nasirwan Nasirwan Nicolas Alfonso Siringo-ringo Noverandi Simbolon Rafina Wildaniah Sorta Novalinda