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All Journal Jurnal Manajemen dan Pendidikan Agama Islam Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika
Nurul Abidatul Muthayyibah
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Religion Decision Sciences, Operations Research & Management Education Mathematics Other

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Manajemen Pemasaran Jasa Pendidikan di Era Digital: Analisis Strategi 7P pada MTs Al-Mursyidiyyah Nurul Abidatul Muthayyibah; Safira Maulidiya; Intan Wiena Cahyaningrum; Nasirin Roset; Asti Cahya; Zahrotul Munawwaroh
Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika Vol. 3 No. 2 (2026): Juni:Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika
Publisher : Lembag

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/katalis.v3i2.3229

Abstract

This study aims to analyze educational marketing management strategies in attracting students’ interest at MTs Al-Mursyidiyyah. The research employed a qualitative approach using a descriptive-analytical method. Data were collected through literature review and in-depth interviews with the school principal as the key informant. Data analysis used the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that MTs Al-Mursyidiyyah has comprehensively implemented educational marketing strategies based on the 7P marketing mix (product, price, place, promotion, people, physical evidence, and process). The product dimension is reflected in the integration of academic-religious curriculum supported by technology and diverse extracurricular programs. Promotional strategies are carried out through digital platforms such as Instagram, TikTok, and online admission websites, as well as conventional promotion through the annual November Festival. Strengthening human resources, modernizing facilities, and digitizing educational services also contribute to enhancing the school’s image. The study concludes that the success in attracting prospective students is strongly influenced by the synergy between product quality, promotional effectiveness, and physical evidence that build public trust in the educational institution.
Perkembangan Media Pembelajaran: Dari Media Konvensional hingga AI Generatif : Tinjauan Pedagogis dan Manajemen Pendidikan Damar Ary Yahya; Nurul Abidatul Muthayyibah; Ghaida Diffa Syahida; Safira Maulidiya Supriyatna
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 4 No. 4 (2026): Juli: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v4i4.2138

Abstract

Advances in digital technology have brought about significant changes in various aspects of life, including education and school administration. Learning media play a central role in facilitating the comprehensive and effective delivery of educational content. Along with the rapid advancements in information and communication technology (ICT), learning media are no longer limited to conventional tools but are undergoing a radical transformation toward a digital ecosystem and the utilization of artificial intelligence (AI). This study aims to analyze the evolutionary trajectory of educational media from the conventional era to the era of Generative AI, as well as to examine its implications for pedagogical practices and educational management. The method used is a literature review with a qualitative approach, aggregating various reputable scientific sources from the past five years. The results of the study demonstrate that the evolution of media has shifted the educational paradigm from teacher-centered to learner-centered, positioning students as co-creators of knowledge. Generative AI offers revolutionary opportunities in the form of unlimited learning personalization and reduced administrative burdens for educators. However, its implementation requires strategic intervention from school management, particularly in Human Resource Management (HRM), to improve teachers’ digital literacy, establish strict academic Standard Operating Procedures (SOPs), and promote Project and oral performance assessments as concrete solutions to mitigate the threat of cognitive atrophy among students in the digital age.
Co-Authors Asti Cahya Damar Ary Yahya Ghaida Diffa Syahida Intan Wiena Cahyaningrum Nasirin Roset Safira Maulidiya Safira Maulidiya Supriyatna Zahrotul Munawwaroh