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All Journal Jurnal Manajemen dan Pendidikan Agama Islam
Ghaida Diffa Syahida
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Religion Decision Sciences, Operations Research & Management Education

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Peran Bauran Pemasaran (Product, Price, Promotion, Place) dalam Meningkatkan Daya Saing MTsS Khazanah Kebajikan Aolia Lavianis; Kamelia Azhar; Ghaida Diffa Syahida; Nur Azizah; Siskya Rahmat; Zahratul Munawwaroh
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 4 No. 4 (2026): Juli: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v4i4.2106

Abstract

This study aims to analyze the role of the marketing mix, consisting of product, price, promotion, and place, in enhancing the competitiveness of MTsS Khazanah Kebajikan. This study employed a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation and analyzed using thematic analysis. The findings indicate that the product aspect is reflected in the differentiation of educational services, flagship programs, and extracurricular activities that provide added value to the institution. The price aspect is implemented through transparent and affordable tuition policies supported by scholarship programs. The promotion aspect is carried out through digital media, direct communication, and word-of-mouth marketing, which contribute to increasing student enrollment. Meanwhile, the place aspect is strengthened through the optimization of communication channels with parents and the development of the school's digital presence. Overall, the integration of these four elements contributes to strengthening the institution's image, increasing public trust, and enhancing the competitiveness of MTsS Khazanah Kebajikan amid the increasingly competitive educational environment.
Perkembangan Media Pembelajaran: Dari Media Konvensional hingga AI Generatif : Tinjauan Pedagogis dan Manajemen Pendidikan Damar Ary Yahya; Nurul Abidatul Muthayyibah; Ghaida Diffa Syahida; Safira Maulidiya Supriyatna
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 4 No. 4 (2026): Juli: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v4i4.2138

Abstract

Advances in digital technology have brought about significant changes in various aspects of life, including education and school administration. Learning media play a central role in facilitating the comprehensive and effective delivery of educational content. Along with the rapid advancements in information and communication technology (ICT), learning media are no longer limited to conventional tools but are undergoing a radical transformation toward a digital ecosystem and the utilization of artificial intelligence (AI). This study aims to analyze the evolutionary trajectory of educational media from the conventional era to the era of Generative AI, as well as to examine its implications for pedagogical practices and educational management. The method used is a literature review with a qualitative approach, aggregating various reputable scientific sources from the past five years. The results of the study demonstrate that the evolution of media has shifted the educational paradigm from teacher-centered to learner-centered, positioning students as co-creators of knowledge. Generative AI offers revolutionary opportunities in the form of unlimited learning personalization and reduced administrative burdens for educators. However, its implementation requires strategic intervention from school management, particularly in Human Resource Management (HRM), to improve teachers’ digital literacy, establish strict academic Standard Operating Procedures (SOPs), and promote Project and oral performance assessments as concrete solutions to mitigate the threat of cognitive atrophy among students in the digital age.
Co-Authors Aolia Lavianis Damar Ary Yahya Kamelia Azhar Nur Azizah Nurul Abidatul Muthayyibah Safira Maulidiya Supriyatna Siskya Rahmat Zahratul Munawwaroh