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All Journal Journal of Business Economics and Management
Karen Nibenia Hia
Universitas Pelita Bangsa
Economics, Econometrics & Finance

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Perbandingan Tingkat Kepuasan Pelanggan Berdasarkan Segmentasi Usia Menggunakan Analisis ANOVA: Studi Kasus Pada Mie Gacoan Nabilah Dwi Ananda; Karen Nibenia Hia; Nisa Azzahra; Elisa Maranatha Lumbantoruan; Rumsina Lubis; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The culinary industry in Indonesia continues to grow rapidly alongside the increasingly modern lifestyle of its society. This study aims to determine whether there are differences in customer satisfaction levels at Mie Gacoan based on age segmentation. A quantitative comparative approach was used with One-Way ANOVA on 81 respondents divided into three age groups: 18–22, 23–27, and 28–35 years. The results indicate that there are significant differences in customer satisfaction across age groups, with the 18–22 age group showing the highest satisfaction level compared to the other groups.
Analisis Pengalamam Pelaku UMKM Jasa Mua Dalam Implementasi Strategi Pemasaran Digital Karen Nibenia Hia; Lulu Permatasari; Winni Gressia Raja Gukguk; Pupung Purnama Sari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study analyzes the experiences of Micro, Small, and Medium Enterprises (MSMEs) providing Make-Up Artist (MUA) services in Bekasi Regency in implementing digital marketing strategies. This study aims to reveal the challenges, opportunities, and impacts of using digital marketing strategies on their business success. A qualitative research method with a case study approach was used, involving in-depth interviews with a number of MUA service MSMEs in Bekasi Regency. The research results are expected to provide a comprehensive overview of the effectiveness of digital marketing strategies for MUA service MSMEs in the region, as well as their implications for the development of more effective business policies and strategies in the future. This research contributes to a better understanding of the application of digital marketing strategies in the context of beauty service MSMEs in Indonesia, specifically in Bekasi Regency.
Co-Authors Elisa Maranatha Lumbantoruan Lulu Permatasari Nabilah Dwi Ananda Nisa Azzahra Pupung Purnama Sari Rumsina Lubis Sunita Dasman Winni Gressia Raja Gukguk