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p-Index From 2021 - 2026
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All Journal Journal of Business Economics and Management
Nabilah Dwi Ananda
Universitas Pelita Bangsa
Economics, Econometrics & Finance

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Perbandingan Tingkat Kepuasan Pelanggan Berdasarkan Segmentasi Usia Menggunakan Analisis ANOVA: Studi Kasus Pada Mie Gacoan Nabilah Dwi Ananda; Karen Nibenia Hia; Nisa Azzahra; Elisa Maranatha Lumbantoruan; Rumsina Lubis; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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The culinary industry in Indonesia continues to grow rapidly alongside the increasingly modern lifestyle of its society. This study aims to determine whether there are differences in customer satisfaction levels at Mie Gacoan based on age segmentation. A quantitative comparative approach was used with One-Way ANOVA on 81 respondents divided into three age groups: 18–22, 23–27, and 28–35 years. The results indicate that there are significant differences in customer satisfaction across age groups, with the 18–22 age group showing the highest satisfaction level compared to the other groups.
Strategi Harga Bakso Malang Saat Kenaikan Bahan Baku di Lingkungan Kampus UPB Nabilah Dwi Ananda; Nisa Azzahra; Pupung Purnamasari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to explore the pricing strategies adopted by Bakso Malang vendors around the Universitas Pelita Bangsa (UPB) campus in response to rising production costs. The research employs a descriptive qualitative approach with a case study design, utilizing data collection techniques such as semi-structured interviews, non-participant observation, and documentation, with data validation through source triangulation. The findings reveal that the vendors implement three primary strategies: (1) cost-based pricing to ensure production costs are covered, (2) price adjustment through portion or quality reduction (downsizing), and (3) value-based pricing that reflects consumer perception of product worth. These findings offer significant contributions to the literature on micro and small enterprise (MSE) pricing strategies by highlighting the socio-cultural and psychological dimensions often overlooked in quantitative approaches. The practical implications emphasize the need for context-sensitive pricing flexibility and the importance of supportive policies that adapt to market dynamics.
Co-Authors Elisa Maranatha Lumbantoruan Karen Nibenia Hia Nisa Azzahra Nisa Azzahra Pupung Purnamasari Rumsina Lubis Sunita Dasman