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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Business Economics and Management
Rumsina Lubis
Universitas Pelita Bangsa
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Perbandingan Tingkat Kepuasan Pelanggan Berdasarkan Segmentasi Usia Menggunakan Analisis ANOVA: Studi Kasus Pada Mie Gacoan Nabilah Dwi Ananda; Karen Nibenia Hia; Nisa Azzahra; Elisa Maranatha Lumbantoruan; Rumsina Lubis; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The culinary industry in Indonesia continues to grow rapidly alongside the increasingly modern lifestyle of its society. This study aims to determine whether there are differences in customer satisfaction levels at Mie Gacoan based on age segmentation. A quantitative comparative approach was used with One-Way ANOVA on 81 respondents divided into three age groups: 18–22, 23–27, and 28–35 years. The results indicate that there are significant differences in customer satisfaction across age groups, with the 18–22 age group showing the highest satisfaction level compared to the other groups.
Pelatihan Pengelolaan Keuangan Digital Bagi UMKM sebagai Upaya Meningkatkan Daya Saing di Pasar Global di desa Cibatu Cikarang Selatan Rumsina Lubis; Etty Zuliawati Zed; Sumiati Sumiati; Yemima Filadelvia Sinaga
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1417

Abstract

This study aims to analyze the effectiveness of digital financial management training for Micro, Small, and Medium Enterprises (MSMEs) in Cibatu Village, South Cikarang. In the digital era, the ability to manage finances effectively is key for MSMEs to increase competitiveness in the global market. The method we used in this research is a quantitative approach with an experimental design, where participants were divided into a training group and a control group The results of the study showed a significant increase in digital financial management knowledge and skills after the training. In addition, participants also reported increased confidence in using technology for their business. The findings suggest that this training can be an effective strategy to empower MSMEs, encourage them to adapt to market changes, and expand their business reach at the global level. Recommendations for future research extend to the development of a more comprehensive training program as well as a long-term assessment of the impact of this training on MSME growth
Co-Authors Elisa Maranatha Lumbantoruan Etty Zuliawati Zed Karen Nibenia Hia Nabilah Dwi Ananda Nisa Azzahra Sumiati Sumiati Sunita Dasman Yemima Filadelvia Sinaga