Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Business Economics and Management
Dhea Aulia Trifadilah
Universitas Pelita Bangsa
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Perbedaan Tingkat Kepuasan Pengguna Shopee Berdasarkan Status Pekerjaan Menggunakan One-Way Anova Dhea Aulia Trifadilah; Amelia Yunika Putri; Yemima Filadelvia Sinaga; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fierce competition in the e-commerce sector requires companies to understand customer satisfaction levels across various market segments. This study aims to analyze differences in Shopee user satisfaction based on employment status, namely students, college students, and employees. A quantitative method with a comparative approach was used. Data were collected through an online questionnaire from 236 respondents who met the study criteria. The analysis was conducted using IBM SPSS Statistics through validity, reliability, and homogeneity tests, as well as a one-way analysis of variance (ANOVA). The results indicate that the research instrument is valid and reliable, and the data meet the assumption of homogeneity. The ANOVA test revealed differences in satisfaction among the groups, with employees tending to be more satisfied than college students and high school students. These findings confirm that user characteristics, as part of market segmentation, influence the evaluation of e-commerce services. Therefore, companies need to tailor their marketing strategies and service quality improvements to the specific characteristics of each segment to optimize customer satisfaction.
Pelatihan Keterampilan Wirausaha Melalui Pelatihan Penggunaan Platform Online Shop untuk UMKM di Cikarang Selatan Dhea Aulia Trifadilah; Etty Zuliawati Zed; Dea Aprilia; Amelia Yunika Putri
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1425

Abstract

In the rapidly evolving digital era, the ability to adapt to technology is key to the sustainability and success of (MSMEs). In South Cikarang, where many business potentials have not been fully tapped, it is important to provide relevant training so that MSME players can compete in an increasingly tight market. This service activity was carried out at Seblak Mamah Farid MSME, one of the MSMEs located in the South Cikarang area, with the aim of equipping MSME players with entrepreneurial skills through training on the use of online shop platforms. With the hope that participants can utilize digital technology to increase the visibility and sales of their products. This program used a qualitative approach through indepth interviews and direct observation. Qualitative data was collected to understand participants' experiences, challenges, and expectations of the training. The results of this activity show that the training on the use of online shop platforms significantly contributes to improving participants' ability to utilize digital technology for marketing, and has a positive impact on the growth of turnover of Seblak Mamah Farid MSMEs. Thus, this program not only helps participants in improving their entrepreneurial skills, but also helps them strengthen their position in the increasingly competitive market competition.
Co-Authors Amelia Yunika Putri Dea Aprilia Etty Zuliawati Zed Sunita Dasman Yemima Filadelvia Sinaga