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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Business Economics and Management
Yemima Filadelvia Sinaga
Universitas Pelita Bangsa
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Analisis Perbedaan Tingkat Kepuasan Pengguna Shopee Berdasarkan Status Pekerjaan Menggunakan One-Way Anova Dhea Aulia Trifadilah; Amelia Yunika Putri; Yemima Filadelvia Sinaga; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Fierce competition in the e-commerce sector requires companies to understand customer satisfaction levels across various market segments. This study aims to analyze differences in Shopee user satisfaction based on employment status, namely students, college students, and employees. A quantitative method with a comparative approach was used. Data were collected through an online questionnaire from 236 respondents who met the study criteria. The analysis was conducted using IBM SPSS Statistics through validity, reliability, and homogeneity tests, as well as a one-way analysis of variance (ANOVA). The results indicate that the research instrument is valid and reliable, and the data meet the assumption of homogeneity. The ANOVA test revealed differences in satisfaction among the groups, with employees tending to be more satisfied than college students and high school students. These findings confirm that user characteristics, as part of market segmentation, influence the evaluation of e-commerce services. Therefore, companies need to tailor their marketing strategies and service quality improvements to the specific characteristics of each segment to optimize customer satisfaction.
Pelatihan Pengelolaan Keuangan Digital Bagi UMKM sebagai Upaya Meningkatkan Daya Saing di Pasar Global di desa Cibatu Cikarang Selatan Rumsina Lubis; Etty Zuliawati Zed; Sumiati Sumiati; Yemima Filadelvia Sinaga
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1417

Abstract

This study aims to analyze the effectiveness of digital financial management training for Micro, Small, and Medium Enterprises (MSMEs) in Cibatu Village, South Cikarang. In the digital era, the ability to manage finances effectively is key for MSMEs to increase competitiveness in the global market. The method we used in this research is a quantitative approach with an experimental design, where participants were divided into a training group and a control group The results of the study showed a significant increase in digital financial management knowledge and skills after the training. In addition, participants also reported increased confidence in using technology for their business. The findings suggest that this training can be an effective strategy to empower MSMEs, encourage them to adapt to market changes, and expand their business reach at the global level. Recommendations for future research extend to the development of a more comprehensive training program as well as a long-term assessment of the impact of this training on MSME growth
Co-Authors Amelia Yunika Putri Dhea Aulia Trifadilah Etty Zuliawati Zed Rumsina Lubis Sumiati Sumiati Sunita Dasman