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All Journal Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Rina Armeniza Aziz
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Social Sciences

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The Role of Tour Guides in Enhancing Tourist Experiences on Talempong Cultural Tourism in West Sumatra Rina Armeniza Aziz
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 1 (2026): February: Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i1.663

Abstract

Talempong cultural tourism as a cultural identity of the Minangkabau people. Tour guides play a crucial role in cultural tourism, but empirical research specifically examining the role of guides in the context of Talempong cultural tourism is still limited. This study aims to analyze the role of tour guides in enhancing tourists' experiences on Talempong cultural tourism in West Sumatra. This study uses a qualitative descriptive approach with data collection techniques including in-depth interviews, participant observation, and documentation. The research informants consisted of 12 certified tour guides, 25 domestic and international tourists, and 5 cultural practitioners in West Sumatra. The results revealed that tour guides perform five main roles: cultural interpreters who translate and contextualize the history and philosophy of Talempong music, cultural mediators who bridge the differences in perception between tourists and local culture, experience facilitators who create meaningful interactions between tourists and Talempong artists, identity guardians who ensure the authenticity of Talempong cultural offerings, and co-creators of memorable tourism experiences. This study found that tour guide competencies, particularly cultural knowledge and communication skills, significantly shape tourist satisfaction and create memorable cultural experiences. This contribution enriches the literature on the role of tour guides in intangible cultural heritage tourism and provides practical recommendations for tour guide training programs in West Sumatra.
Talempong in the Context of Minang Cultural Heritage: Phenomenological Study Based on Nvivo 12 Plus Rina Armeniza Aziz
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 2 (2026): May: Momentum Matrix: International Journal of Communication, Tourism, and Soci
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i2.664

Abstract

This research is motivated by the fact that today's younger generation is more familiar with modern pop music, K-Pop, and various digital music genres than talempong, as well as low participation. This study aims to determine talempong's function as a symbol of Minang cultural identity, the challenges faced in preserving it amidst globalization, and strategic efforts undertaken to maintain its transmission across generations. Using a qualitative phenomenological approach, data were collected through in-depth interviews with 15 informants consisting of traditional musicians, cultural figures, art educators, and tourism practitioners in West Sumatra. Data collection techniques included interviews, observation, and documentation. Data analysis was conducted using NVivo 12 Plus software, which allows systematic coding, thematic grouping, and pattern identification from a rich qualitative data set. The findings indicate that talempong occupies a sacred and functional role in Minang ceremonial life. At the same time, it faces existential threats from the proliferation of digital entertainment and declining interest from the younger generation. The study identified three interrelated preservation strategies: institutional integration through formal arts education curriculum, commercialization through cultural tourism, and community-based revitalization through traditional institutions. This research contributes theoretically to the discourse on intangible cultural heritage and practically to heritage tourism policy in Indonesia. The findings suggest that a hybrid model combining traditional transmission with digital documentation and a creative economic approach offers the most sustainable path to talempong preservation.
Empowering the Talempong Traditional Music Community as a Tourism Attraction in West Sumatra Rina Armeniza Aziz
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.665

Abstract

The background of this research is that talempong, a traditional Minangkabau music developed as a cultural tourism instrument, faces challenges in motivating the younger generation to develop and continue the cultural heritage. The purpose of this study is to identify effective community empowerment strategies for talempong as a cultural tourism attraction in West Sumatra. The study used a qualitative approach with ethnographic methods. Data were collected through participant observation, in-depth interviews with community leaders, cultural artists, and local government officials, and documentation studies. The results indicate that Talempong community empowerment is implemented through three main strategies: institutionalization of community organizations, integration of Talempong performances into tourism packages, and capacity development of local artists. The research findings indicate that community empowerment contributes significantly to strengthening local cultural identity, improving the economic well-being of artists, and enhancing the attractiveness of West Sumatra as a cultural tourism destination. This study provides recommendations for local governments and tourism stakeholders to develop policies that support the sustainability of traditional Talempong music as a priceless cultural heritage asset.
Talempong as Inheritance Intangible Culture : Identity, Aesthetics and Function Minangkabau Social Society Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 1 (2026): February: Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i1.698

Abstract

Talempong, the Minangkabau bronze gong tradition of West Sumatra, is an important but under-documented intangible cultural heritage. This study examines Talempong's historical evolution, aesthetic value, and role in maintaining Minangkabau identity amidst modernization and the commodification of tourism. Three main focuses are: the development of Talempong from prehistory to the contemporary; the aesthetic principles underlying the performance; and its function as a marker of ethnic and communal identity. Qualitative interpretive methods are employed through a review of ethnomusicology, anthropology, and tourism literature, as well as an analysis of documents on Talempong practice. The findings reveal five historical layers from megalithic idiophones to tourism oriented diatonic ensembles; an aesthetic based on oral tuning systems (limo salabuan, onam salabuan) and colotomic patterns that emphasize communal cooperation; and Talempong's function as a nagari identity, a traditional medium, and a cultural tourism resource. The discussion situates these findings within debates on intangible heritage preservation in Indonesia and Southeast Asia. The conclusion confirms that Talempong's sustainability depends on a balance of authenticity and adaptive innovation, with recommendations for community-based documentation, educational transmission, and heritage tourism governance.
Social Transformation and Challenges of Traditional Music in the Era of Globalization: A Case Study of Talempong in West Sumatra Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.699

Abstract

Traditional music plays a crucial role in local cultural identity, yet faces pressures from globalization, modernization, and urbanization. This article examines the social transformation and sustainability challenges of Talempong, a Minangkabau percussion ensemble in West Sumatra, through a qualitative case study based on ethnographic observation, interviews, and document analysis. Results reveal tonal, technical, and functional hybridization; weakening intergenerational transmission due to urbanization and the erosion of nagari structures; and the commodification of Talempong for tourism and popular entertainment, which opens up economic opportunities while diminishing ritual authenticity. The discussion places these findings within the framework of glocalization, cultural hybridity, and sustainability, concluding that Talempong's survival depends on adaptive, community-based revitalization that balances authenticity with digital innovation, the creative economy, and youth education. Such approaches are essential to ensure that Talempong remains a dynamic cultural practice capable of evolving with social change while preserving its historical significance, symbolic meanings, and Minangkabau cultural identity.
Traditional Music Based Cultural Tourism: An Opportunity for Revitalization and Empowerment of Local Communities through Talempong Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 4 (2026): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i4.700

Abstract

Talempong, a Minangkabau bronze gong ensemble in West Sumatra, embodies both cultural identity and creative economic potential, yet its role in cultural tourism remains rarely studied. This study examines Talempong's potential as a tourism attraction and creative economy instrument, as well as a strategy for revitalization and community empowerment. Using a qualitative case study approach through interviews, participant observation, and documentary analysis, data were triangulated and analyzed using the interactive model of Miles, Huberman, and Saldana. Findings indicate that Talempong functions as a living heritage asset, a performative tourism product, and a revenue-generating creative good through instrument making, performances, music education, and souvenirs, yet faces challenges of generational transmission, limited market access, and weak institutional support. Discussions highlight that the success of Talempong-based tourism depends on the synergy of cultural authenticity, community involvement, and market packaging. The study concludes that collaborative governance between artisans, the village, and the creative sector can revitalize Talempong while strengthening community livelihoods, with practical implications for sustainable music tourism policy.
Co-Authors John JOI Ihalauw Sugiarto Sugiarto