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All Journal Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
John JOI Ihalauw
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Social Sciences

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Talempong as Inheritance Intangible Culture : Identity, Aesthetics and Function Minangkabau Social Society Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 1 (2026): February: Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i1.698

Abstract

Talempong, the Minangkabau bronze gong tradition of West Sumatra, is an important but under-documented intangible cultural heritage. This study examines Talempong's historical evolution, aesthetic value, and role in maintaining Minangkabau identity amidst modernization and the commodification of tourism. Three main focuses are: the development of Talempong from prehistory to the contemporary; the aesthetic principles underlying the performance; and its function as a marker of ethnic and communal identity. Qualitative interpretive methods are employed through a review of ethnomusicology, anthropology, and tourism literature, as well as an analysis of documents on Talempong practice. The findings reveal five historical layers from megalithic idiophones to tourism oriented diatonic ensembles; an aesthetic based on oral tuning systems (limo salabuan, onam salabuan) and colotomic patterns that emphasize communal cooperation; and Talempong's function as a nagari identity, a traditional medium, and a cultural tourism resource. The discussion situates these findings within debates on intangible heritage preservation in Indonesia and Southeast Asia. The conclusion confirms that Talempong's sustainability depends on a balance of authenticity and adaptive innovation, with recommendations for community-based documentation, educational transmission, and heritage tourism governance.
Social Transformation and Challenges of Traditional Music in the Era of Globalization: A Case Study of Talempong in West Sumatra Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.699

Abstract

Traditional music plays a crucial role in local cultural identity, yet faces pressures from globalization, modernization, and urbanization. This article examines the social transformation and sustainability challenges of Talempong, a Minangkabau percussion ensemble in West Sumatra, through a qualitative case study based on ethnographic observation, interviews, and document analysis. Results reveal tonal, technical, and functional hybridization; weakening intergenerational transmission due to urbanization and the erosion of nagari structures; and the commodification of Talempong for tourism and popular entertainment, which opens up economic opportunities while diminishing ritual authenticity. The discussion places these findings within the framework of glocalization, cultural hybridity, and sustainability, concluding that Talempong's survival depends on adaptive, community-based revitalization that balances authenticity with digital innovation, the creative economy, and youth education. Such approaches are essential to ensure that Talempong remains a dynamic cultural practice capable of evolving with social change while preserving its historical significance, symbolic meanings, and Minangkabau cultural identity.
Traditional Music Based Cultural Tourism: An Opportunity for Revitalization and Empowerment of Local Communities through Talempong Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 4 (2026): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i4.700

Abstract

Talempong, a Minangkabau bronze gong ensemble in West Sumatra, embodies both cultural identity and creative economic potential, yet its role in cultural tourism remains rarely studied. This study examines Talempong's potential as a tourism attraction and creative economy instrument, as well as a strategy for revitalization and community empowerment. Using a qualitative case study approach through interviews, participant observation, and documentary analysis, data were triangulated and analyzed using the interactive model of Miles, Huberman, and Saldana. Findings indicate that Talempong functions as a living heritage asset, a performative tourism product, and a revenue-generating creative good through instrument making, performances, music education, and souvenirs, yet faces challenges of generational transmission, limited market access, and weak institutional support. Discussions highlight that the success of Talempong-based tourism depends on the synergy of cultural authenticity, community involvement, and market packaging. The study concludes that collaborative governance between artisans, the village, and the creative sector can revitalize Talempong while strengthening community livelihoods, with practical implications for sustainable music tourism policy.
Co-Authors Rina Armeniza Aziz Sugiarto Sugiarto