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All Journal Batara Wisnu : Indonesian Journal of Community Services
Ayu Nurlaela
Universitas Bina Bangsa
Education

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Pengembangan UMKM Berbasis Technopreneurship Dalam Meningkatkan Perekonomian Di Desa Batubantar Ayu Nurlaela; Arfian Suryasuciramdhan; Ananda Ferdiansyah; Abi Nur Ervanto; Muchyar Hadi
Batara Wisnu : Indonesian Journal of Community Services Vol. 6 No. 2 (2026): Batara Wisnu | Mei - Agustus 2026
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v6i2.482

Abstract

Most Micro, Small, and Medium Enterprises (MSMEs) in Batubantar Village, Cimanuk District, still rely on conventional marketing and have yet to make full use of digital platforms. In response, students from Student Work Program (KKM) Group 74 of Universitas Bina Bangsa carried out a digital marketing outreach activity as part of a broader technopreneurship-based MSME development program. A qualified external resource person was invited to lead the session, which unfolded through five connected stages—preparation, material delivery, open discussion, evaluation, and finally documentation with follow-up—all designed around a participatory format so that attendees engaged directly rather than passively listening. Following the session, participants showed a clearer grasp of core digital marketing ideas, social-media promotion techniques, and the value of building a business brand, evident in how actively they took part in the discussion and in several participants' willingness to start applying what they learned to their own businesses. Going forward, this initiative is intended to serve as a starting point for MSME actors in Batubantar Village to gradually build sustainable digital marketing practices of their own.
Co-Authors Abi Nur Ervanto Ananda Ferdiansyah Arfian Suryasuciramdhan Muchyar Hadi