Nyoman Sri Subawa
Universitas Pendidikan Nasional, Bali, Indonesia

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

The Impact of Cognitive, Digital, and Psychological Factors on Risky Investment Decisions among Generation Z Investors in Indonesia: The Role of Economic Capability Ni Wayan Dian Irmayani; Nyoman Sri Subawa; Ida Ayu Oka Martini; Luh Putu Mahyuni
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.1019

Abstract

The rapid growth of digital technology and online investment platforms has significantly increased Generation Z participation in risky investment activities in Indonesia. As digital natives, Generation Z relies heavily on digital information, social media, and financial influencers when making investment decisions. However, investment behavior is influenced not only by knowledge and information but also by psychological and economic factors. This study aims to analyze the effects of financial literacy, digital literacy, perceived trust, financial influencers, psychological bias, and risk attitude on risky investment decisions among Generation Z investors in Indonesia. Furthermore, the study examines the moderating role of economic capability in strengthening the relationships between behavioral factors and risky investment decisions. This research employs a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to Generation Z investors and analyzed using Structural Equation Modeling. Using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) with data from 275 Generation Z investors across six Indonesian regions, the model explained 63.6% of the variance in risky investment decisions (R² = 0.636; Q² = 0.564; GoF = 0.586). Financial literacy was the only determinant with a significant individual path effect (β = 0.192; p = 0.049). Because the behavioral constructs were highly intercorrelated, the study applied an inferential triangulation strategy combining individual-path testing with block-level hierarchical regression. This revealed that the cognitive-capability block (financial and digital literacy) and the psychological-behavior block (psychological bias and risk attitude) contributed significant incremental variance, whereas perceived trust and financial influencers did not. Economic capability operated as a dominant direct predictor (explaining 53.2% of baseline variance) rather than as a moderator; none of its three moderating effects was significant. The findings indicate that risky investment decisions among Generation Z are driven primarily by internal cognitive and behavioral dispositions operating as an integrated cluster rather than by external social influences, contributing methodological and contextual insights to behavioral finance literature.
Perceived Convenience Towards Subscription Interest in Netflix: A Case Study of Consumers Aryani Cahaya Putri; Nyoman Sri Subawa
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.295

Abstract

This study aims to examine the effects of content richness, service features, and perceived ease of use on subscription interest, with perceived convenience acting as a mediating variable among Netflix users. The research was conducted in Bali as an international tourism destination characterized by a high level of streaming service usage. A quantitative approach was employed using a survey method involving 100–150 respondents selected through purposive sampling. Data were collected through an online questionnaire utilizing a Semantic Differential scale (1–10) and analyzed using statistical techniques. The findings reveal that content richness, perceived ease of use, and perceived convenience have positive and significant effects on subscription interest, while service features do not exert a significant direct effect. Furthermore, content richness and service features significantly influence perceived convenience. Mediation analysis indicates that perceived convenience does not mediate the relationship between content richness and subscription interest, but it successfully mediates the effects of service features and perceived ease of use on subscription interest. These findings underscore the importance of user convenience in enhancing subscription interest in digital streaming services.