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All Journal IC Tech: Majalah Ilmiah Bestikom: Jurnal Pengabdian Kepada Masyarakat IC Tech: Majalah Ilmiah
Tri Pudji Wahjuningsih
Institut Widya Pratama
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Other

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ANALISIS KEPUTUSAN MAHASISWA DALAM MEMILIH INSTITUT WIDYA PRATAMA DAN IMPLIKASINYA TERHADAP STRATEGI PEMASARAN VICTORIANUS ARIES SISWANTO; Tri Pudji Wahjuningsih; Nur Ika Royanti
IC Tech: Majalah Ilmiah Vol 21 No 1 (2026): IC Tech: Majalah Ilmiah Volume XXI No. 1 April 2026
Publisher : P3M Institut Widya Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47775/ictech.v21i1.399

Abstract

This study aims to examine the factors influencing students’ decision-making in choosing Institut Widya Pratama (IWIMA) Pekalongan and their implications for the institution’s marketing strategy formulation. The research is motivated by the declining trend in new student admissions in recent years, highlighting the need to analyze student behavior as consumers of higher education services. This study employs a descriptive approach using a mixed-method design (qualitative and quantitative). Data were collected through a Google Form questionnaire distributed to 102 active students in semesters 3, 5, and 7 from the Informatics Engineering and Information Systems study programs. The data analysis technique used descriptive percentage analysis to identify the dominant factors influencing campus selection decisions. The results indicate that the primary source of information about IWIMA is recommendations from friends and family (62.6%), followed by social media (33.3%) and brochures (20.2%). The dominant factors in choosing a study program are students’ personal interest (54.9%), the desire to deepen knowledge in computer science (45.1%), and consideration of job opportunities after graduation (37.3%). The decision to enroll at IWIMA is mainly influenced by proximity to parents (38.2%), followed by interest in the study program (30.4%), career opportunities (29.4%), and the strategic location of the campus (27.5%). The level of student satisfaction with IWIMA tends to be neutral (44.1%), while 32.4% of students are satisfied and 13.7% are very satisfied, with the remainder expressing dissatisfaction. These findings suggest that IWIMA’s marketing strategy should focus on strengthening word-of-mouth promotion, optimizing social media utilization, improving the quality of academic services and campus facilities, and enhancing collaboration with stakeholders to increase student satisfaction, institutional image, and competitiveness in attracting prospective students.
ANALISIS KEPUTUSAN MAHASISWA DALAM MEMILIH INSTITUT WIDYA PRATAMA DAN IMPLIKASINYA TERHADAP STRATEGI PEMASARAN VICTORIANUS ARIES SISWANTO; Tri Pudji Wahjuningsih; Nur Ika Royanti
IC Tech: Majalah Ilmiah Vol 21 No 1 (2026): IC Tech: Majalah Ilmiah Volume XXI No. 1 April 2026
Publisher : P3M Institut Widya Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47775/ictech.v21i1.399

Abstract

This study aims to examine the factors influencing students’ decision-making in choosing Institut Widya Pratama (IWIMA) Pekalongan and their implications for the institution’s marketing strategy formulation. The research is motivated by the declining trend in new student admissions in recent years, highlighting the need to analyze student behavior as consumers of higher education services. This study employs a descriptive approach using a mixed-method design (qualitative and quantitative). Data were collected through a Google Form questionnaire distributed to 102 active students in semesters 3, 5, and 7 from the Informatics Engineering and Information Systems study programs. The data analysis technique used descriptive percentage analysis to identify the dominant factors influencing campus selection decisions. The results indicate that the primary source of information about IWIMA is recommendations from friends and family (62.6%), followed by social media (33.3%) and brochures (20.2%). The dominant factors in choosing a study program are students’ personal interest (54.9%), the desire to deepen knowledge in computer science (45.1%), and consideration of job opportunities after graduation (37.3%). The decision to enroll at IWIMA is mainly influenced by proximity to parents (38.2%), followed by interest in the study program (30.4%), career opportunities (29.4%), and the strategic location of the campus (27.5%). The level of student satisfaction with IWIMA tends to be neutral (44.1%), while 32.4% of students are satisfied and 13.7% are very satisfied, with the remainder expressing dissatisfaction. These findings suggest that IWIMA’s marketing strategy should focus on strengthening word-of-mouth promotion, optimizing social media utilization, improving the quality of academic services and campus facilities, and enhancing collaboration with stakeholders to increase student satisfaction, institutional image, and competitiveness in attracting prospective students.
PEMANFAATAN KECERDASAN BUATAN UNTUK PENINGKATAN KOMPETENSI GURU DALAM PEMBUATAN MEDIA PEMBELAJARAN DIGITAL Victorianus Aries Suswanto; Tri Pudji Wahjuningsih; Era Yunianto
BESTIKOM Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2025)
Publisher : Bestikom: Jurnal Pengabdian Kepada Masyarakat

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Abstract

Perkembangan teknologi kecerdasan buatan (Artificial Intelligence/AI) telah menghadirkan peluang transformasi dalam dunia pendidikan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital dan keterampilan guru SD Pius Pekalongan dalam memanfaatkan AI sebagai alat bantu pengembangan media pembelajaran. Melalui workshop yang dilaksanakan selama satu hari, para guru diperkenalkan pada berbagai aplikasi AI seperti ChatGPT untuk membuat modul ajar, soal, dan presentasi secara efisien. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam pengetahuan dan keterampilan guru pasca pelatihan, terbukti dari peningkatan skor post-test. Guru tidak hanya memahami AI secara konseptual, tetapi juga mampu mempraktikkannya dalam pembuatan bahan ajar digital. Kegiatan ini berhasil mendorong antusiasme guru dalam mengadopsi AI untuk pembelajaran yang lebih efektif dan menarik.  
OPTIMALISASI WHATSAPP BUSINESS DAN INSTAGRAM MARKETING BAGI UMKM DI KELURAHAN TIRTO KOTA PEKALONGAN VICTORIANUS ARIES SISWANTO; Tri Pudji Wahjuningsih; Era Yunianto
BESTIKOM Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2026): Bestikom:
Publisher : Bestikom: Jurnal Pengabdian Kepada Masyarakat

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) play an important role in the local economy, including in Tirto Village, Pekalongan City. The development of digital technology and changes in consumer behavior require UMKM actors to utilize digital media as a marketing and communication tool. WhatsApp Business and Instagram Marketing are accessible and widely used platforms; however, their utilization by UMKM in Tirto Village is still not optimal. UMKM actors have not fully understood the features of WhatsApp Business, such as product catalogs, automated messages, and customer labels. In addition, the implementation of Instagram Marketing is still constrained by challenges in creating attractive and consistent content aligned with platform algorithms, as well as limited understanding of digital marketing strategies, including the use of hashtags, analytical insights, and call-to-action techniques. This condition indicates that the potential of digital marketing has not been utilized optimally. Therefore, the Community Service Implementation Team of Institut Widya Pratama organized training on the utilization of WhatsApp Business and Instagram Marketing for UMKM in Tirto Village. This activity aimed to improve the knowledge and skills of UMKM actors in managing both platforms as effective and sustainable digital marketing strategies. The training contributed to increasing business visibility, strengthening customer relationships, and supporting the sustainability and competitiveness of UMKM in the future. The post-test results showed an improvement in participants’ ability to use WhatsApp and Instagram for business promotion, increasing from 64.7% to 90%. Kata Kunci : UMKM, pemasaran digital, WhatsApp Business, Instagram Marketing, pengabdian kepada masyarakat
Co-Authors Era Yunianto Nur Ika Royanti Victorianus Aries Siswanto Victorianus Aries Suswanto