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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Pengabdian Tri Bhakti
Nabil Ahnaf Rustiana
Universitas Langlangbuana
Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVATION ON CUSTOMER SATISFACTION AMONG NETFLIX USERS IN BANDUNG CITY Nabil Ahnaf Rustiana; R. Ela Sulastri; Farid Arifin
Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v5i2.2835

Abstract

The rapid development of the digital streaming industry compels platforms such as Netflix to continuously enhance user satisfaction amid intensifying competition. This study aims to analyze the conditions of Hedonic Motivation, Utilitarian Motivation, and Customer Satisfaction among Netflix users in Bandung City, and to examine the influence of Hedonic Motivation and Utilitarian Motivation on Customer Satisfaction both partially and simultaneously. A descriptive and verificative research method with a quantitative approach was applied. The sample consisted of 100 Netflix users in Bandung City, selected through purposive sampling based on the Lemeshow formula. Data were analyzed using path analysis with data transformation performed through the Method of Successive Interval (MSI). The results indicate that Hedonic Motivation and Utilitarian Motivation are both in the "good" category, with percentage scores of 75.19% and 75.02%, respectively, while Customer Satisfaction is also classified as "good" with a score of 74.66%. Partially, Hedonic Motivation has a significant positive effect on Customer Satisfaction (β = 0.463; t = 5.159), and Utilitarian Motivation also exerts a significant positive effect (β = 0.397; t = 4.418). Simultaneously, both variables significantly influence Customer Satisfaction (F = 87.140), contributing 64.2% of the total variance, with the remaining 35.8% attributable to other factors beyond the scope of this study.
Peran Strategis Kuliah Kerja Nyata Mahasiswa dalam Pencegahan Stunting, Digitalisasi UMKM, dan Pemberdayaan Loseda Fitrie Altianti; Herni Supartika; Nabil Ahnaf Rustiana; Yuliyantini
Jurnal Pengabdian Tri Bhakti Vol 7 No 3 (2025): Jurnal Pengabdian Tribhakti (Edisi Khusus)
Publisher : LPPM Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i3.2371

Abstract

The Student Community Service (KKN) program in Babakan Tarogong Village addressed three main issues: stunting prevention, digitalization of micro, small, and medium enterprises (UMKM), and organic waste management through Kitchen Waste Pits (Loseda). The program aimed to raise community awareness on health and nutrition, enhance UMKM digital literacy, and promote environmental sustainability. Methods included health education, door-to-door socialization on QRIS digital payments, and practical demonstrations of Loseda construction and use. Results showed improved parental knowledge on stunting, increased UMKM awareness of digital payment systems, and household-level organic waste management through a maggot house for compost production. The program highlights the importance of an interdisciplinary approach, active community participation, and sustained collaboration among universities, local governments, and residents for sustainable community development.
Co-Authors Farid Arifin Fitrie Altianti Herni Supartika R. Ela Sulastri Yuliyantini