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All Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ekonomi dan Bisnis Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis GEMAH RIPAH: Jurnal Bisnis JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
R. Ela Sulastri
Universitas Langlangbuana Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Consumer Trust and Advertising on Consumer Decisions to Make Purchases at Lazada Marketplace R. Ela Sulastri
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.957 KB) | DOI: 10.36555/almana.v6i1.1838

Abstract

The research entitled the influence of consumer trust and advertising on consumer Decision to make purchases at Lazada marketplace is a study of how the magnitude of the influence of trust and the role of advertising on these decisions. Trust is a very basic thing that must be owned by consumers in making purchases in the marketplace, this is based on an online purchasing system. The purpose of this study was to determine the effect of consumer trust and advertising on consumer decisions to buy in the marketplace. Study this using design study descriptive and verification, with method study character quantitative Testing. descriptive in a study this is with use continuum line analysis and analysis verification with use Analysis path (path analysis). The results of the analysis show that consumer trust in the Lazada marketplace is included in the good category, this is supported by the advertising activities carried out by Lazada which are considered good by the respondents. by Lazada has a greater relationship and influence compared to consumer trust, however, when viewed from the magnitude of the influence simultaneously, the two variables studied have a major influence on consumer decisions to make purchases.
The Influence of Product Quality and Promotion on Consumer Purchase Decisions Sulastri, R. Ela
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2393

Abstract

The research entitled The Influence of Product Quality and Promotion on Purchasing Decisions is a study of how big the influence of the quality of the products produced by the company and the promotional activities carried out to support marketing, resulting in purchasing decisions made by consumers. This research uses a descriptive and verification research design, with quantitative testing research methods. Descriptive analysis in this research uses continuum line analysis and verification analysis uses path analysis. The results of the analysis show that the quality of the products produced by the company is in the moderately improved category, this is supported by promotional activities carried out by the company which are considered quite good by respondents. Judging from the relationship and the magnitude of the influence between the variables studied, it shows that the quality of the product and promotions, both simultaneously and partially, have a positive relationship and have a significant influence on consumer purchasing decisions. Of the two variables studied, product quality has a greater influence than promotion on consumer purchasing decisions.
The Influence of Experiential Marketing and Service Quality on Repurchase Intention Sulastri, R. Ela
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2637

Abstract

The study entitled The Influence of Experiential Marketing and Service Quality on Repurchase Interest is a study of how much influence experiential marketing is carried out by entertainment venue managers and the quality of service carried out to support increased visitors as an impact of repurchase interest carried out by visitors. This study uses a descriptive and verification research design, with a quantitative research method. Descriptive testing in this study is done by using continuous line analysis and its verification analysis using path analysis. The results of the analysis show that experiential marketing carried out by managers is included in the good category, this is supported by the quality of service provided by managers according to respondents' responses is good. Based on the analysis carried out, shows that the relationship between the variables studied has a positive relationship, and experiential marketing and service quality both simultaneously and partially have a significant effect on consumer repurchase interest. Of the two variables studied, experiential marketing has a greater influence than service quality on the repurchase interest of visitors to Jans Park Jatinangor.
Impulse Buying pada Produk Fashion Brand Jilbrave di Shopee sebagai Dampak dari Scarcity dan Hedonic Shopping Motivation Salwa Az Zahra; Wawan Hermawan; Dinna Charisma; R. Ela Sulastri
JUEB : Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jueb.v5i2.2890

Abstract

This study aims to analyze the effect of Scarcity and Hedonic Shopping Motivation on Impulse Buying on Jilbrave fashion consumers. The data collection technique in this research is questionnaires and literature study. The population in this study were Jilbrave consumers in Shopee. The number of samples taken in this study were 180 samples. The sampling method used in this study is non-probability sampling using the purposive sampling technique. The data processed using the SEM-PLS method with SmartPLS 4.1.1.8 software. Testing the coefficient of determination produces findings where the variables scraity and hedonic shopping motivation are able to effect impulse buying on Jilbrave fashion consumers in the shopee by 74,1%. While the remaining 25,9% is effect by other variables. The result of this study indicate that Hedonic Shopping Motivation has a dominant effect on Impulse Buying, Scarcity has an effect on Impulse Buying.
Online Purchase Decision Pada Produk Eyeshadow Pink Flash Sebagai Dampak Dari Perceived Risk Dan Brand Trust Nova Elisa Rahmat; Wawan Hermawan; Rizky Ferrari Octavian; R.Ela Sulastri
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 5 No. 1 (2026): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v5i1.2326

Abstract

Penelitian ini bertujuan untuk menganalisis dampak Perceived Risk dan Brand Trust terhadap Online Purchase Decision pada pengguna produk eyeshadow Pink Flash yang melakukan pembelian secara online melalui Shopee pasca isu keamanan produk. Teknik pengumpulan data dalam penelitian ini adalah kuesioner dan studi pustaka. Populasi pada penelitian ini adalah pengguna produk eyeshadow Pink Flash yang melakukan pembelian secara online melalui Shopee pasca isu keamanan produk. Jumlah sampel yang diambil dalam penelitian ini sebanyak 160 sampel. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode SEM-PLS dengan software SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa Perceived Risk memiliki dampak yang tinggi terhadap Online Purchase Decision. Brand Trust memiliki dampak yang tinggi terhadap Online Purchase Decision.
Loyalitas Pelanggan Produk Wardah Sebagai Dampak Dari Brand Image Dan Electronic Word of Mouth (Studi Pada Pengguna Wardah di Shopee) Lola Suntara; Wawan Hermawan; Dinna Charisma; R. Ela Sulastri
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 5 No. 1 (2026): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v5i1.2327

Abstract

Penelitian ini bertujuan untuk menganalisis dampak dari Brand Image dan Electronic Word of Mouth terhadap loyalitas pelanggan pada pengguna Wardah Lightening Powder Foundation Light Feel di akun Shopee Official Wardah Indonesia. Teknik pengumpulan data dalam penelitian ini melalui kuesioner dan studi pustaka. Populasi pada penelitian ini adalah pelanggan Wardah Lightening Powder Foundation Light Feel yang membeli di Shopee Official Wardah Indonesia. Jumlah sampel yang diambil dalam penelitian ini sebanyak 160 responden. Metode pengambilan sampel yang digunakan dalam penelitian ini non-probability sampling dengan menggunakan teknik purposive sampling. Pengolahan data menggunakan metode SEM-PLS dengan software SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa Brand Image memiliki dampak yang tinggi terhadap loyalitas pelanggan, Electronic Word of Mouth memiliki dampak yang tinggi terhadap loyalitas pelanggan.
PENGARUH GREEN PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION LE MINERALE 600 ML DI ALFAMART KARAPITAN Rival Aditiya; R. Ela Sulastri; Syifa Fauziah Hamidah
ECONOMOS Vol 6 No 02 (2026): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v6i02.2919

Abstract

Tujuan dari riset ini yaitu mengkaji dampak Green Perceived Quality serta Brand Image terhadap Repurchase Intention pembeli Le Minerale 600 ml di Alfamart Karapitan, baik terpisah ataupun bersamaan. Pendekatan kuantitatif bermetode deskriptif sekaligus verifikatif diaplikasikan lewat path analysis. Angka 100 responden ditentukan lewat rumus Lemeshow dan teknik accidental sampling untuk menjaring data primer melalui kuesioner skala Likert lima poin, yang selanjutnya diolah memanfaatkan SPSS. Kategori baik diperoleh pada masing-masing variabel Green Perceived Quality, Brand Image, dan Repurchase Intention berdasarkan temuan analisis deskriptif. Seluruh indikator terbukti valid melalui uji validitas (r hitung > r tabel sebesar 0,196), serta semua variabel dipastikan reliabel lewat uji reliabilitas (nilai Cronbach's Alpha melampaui 0,6). Koefisien jalur senilai 0,225 dengan sumbangsih pengaruh 10,8% dimiliki oleh Green Perceived Quality terhadap Repurchase Intention, sementara koefisien jalur sebesar 0,458 dengan total kontribusi 26,7% dicatatkan oleh Brand Image. Efek signifikan secara bersama-sama dihasilkan oleh kedua variabel tersebut terhadap Repurchase Intention dengan besaran R Square 0,375 (F = 29,055; Sig. < 0,001). Angka ini menunjukkan bahwa porsi 37,5% dari variasi Repurchase Intention dipengaruhi oleh kombinasi kedua variabel tersebut, lalu sisa 62,5% ditentukan oleh faktor lain di luar model riset.
THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVATION ON CUSTOMER SATISFACTION AMONG NETFLIX USERS IN BANDUNG CITY Nabil Ahnaf Rustiana; R. Ela Sulastri; Farid Arifin
Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v5i2.2835

Abstract

The rapid development of the digital streaming industry compels platforms such as Netflix to continuously enhance user satisfaction amid intensifying competition. This study aims to analyze the conditions of Hedonic Motivation, Utilitarian Motivation, and Customer Satisfaction among Netflix users in Bandung City, and to examine the influence of Hedonic Motivation and Utilitarian Motivation on Customer Satisfaction both partially and simultaneously. A descriptive and verificative research method with a quantitative approach was applied. The sample consisted of 100 Netflix users in Bandung City, selected through purposive sampling based on the Lemeshow formula. Data were analyzed using path analysis with data transformation performed through the Method of Successive Interval (MSI). The results indicate that Hedonic Motivation and Utilitarian Motivation are both in the "good" category, with percentage scores of 75.19% and 75.02%, respectively, while Customer Satisfaction is also classified as "good" with a score of 74.66%. Partially, Hedonic Motivation has a significant positive effect on Customer Satisfaction (β = 0.463; t = 5.159), and Utilitarian Motivation also exerts a significant positive effect (β = 0.397; t = 4.418). Simultaneously, both variables significantly influence Customer Satisfaction (F = 87.140), contributing 64.2% of the total variance, with the remaining 35.8% attributable to other factors beyond the scope of this study.
Pengaruh Iklan Shopee dan Kemudahan Transaksi Terhadap Minat Beli Konsumen Pada Toko Houseofkaya Mohamad Haikal Ramdhani; R. Ela Sulastri; Roro Arinda Reswanti; Wawan Hermawan
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.443

Abstract

Perkembangan perdagangan elektronik mendorong pelaku usaha mengoptimalkan strategi pemasaran digital dan mempermudah sistem transaksi guna meningkatkan minat beli konsumen. Penelitian ini bertujuan menganalisis pengaruh Iklan Shopee dan Kemudahan Transaksi terhadap Minat Beli Konsumen pada Toko Houseofkaya Official, baik secara parsial maupun simultan. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode deskriptif dan verifikatif. Populasi penelitian ini adalah seluruh konsumen Toko Houseofkaya Official yang pernah membeli produk melalui Shopee. Sampel ditentukan menggunakan rumus Cochran sehingga diperoleh 100 responden melalui teknik purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner skala Likert, lalu dianalisis menggunakan Analisis Jalur (Path Analysis) melalui perangkat lunak IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa variabel Iklan Shopee dan Kemudahan Transaksi berada pada kategori cukup baik, sementara Minat Beli berkategori baik. Pengujian hipotesis secara parsial dan simultan membuktikan bahwa Iklan Shopee dan Kemudahan Transaksi berpengaruh positif serta signifikan terhadap Minat Beli Konsumen. Nilai koefisien determinasi menunjukkan kontribusi pengaruh sebesar 51,3%, sedangkan 48,7% sisanya dipengaruhi faktor lain di luar model.
Co-Authors Charisma, Dinna Farid Arifin Hamidah, Syifa Fauziah Lola Suntara Mohamad Haikal Ramdhani Nabil Ahnaf Rustiana Nova Elisa Rahmat Rival Aditiya Rizky Ferrari Octavian Roro Arinda Reswanti Salwa Az Zahra Wawan Hermawan