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All Journal International Journal of Tourism Business Research
Ni Putu Ariningsih
Udayana University, Indonesia
Economics, Econometrics & Finance Environmental Science Social Sciences

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Tourist Perceptions of Product Diversification at Beach Clubs in Badung Regency, Bali-Indonesia Putu Diah Kesumadewi; A.A Manik Pratiwi; Ni Putu Ariningsih; Trisna Putra
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.2704

Abstract

This research analyzes tourist perceptions of beach club service products in Badung Regency, focusing on four key dimensions: food quality, service quality, atmosphere, and pricing. The study aims to examine how these components collectively shape visitor evaluations within experiential tourism settings. A descriptive quantitative design was employed, with data collected through Likert-scale questionnaires completed by 100 beach club visitors in Badung Regency. The instrument measured perceptions across four variables operationalized from established hospitality and tourism literature. Descriptive statistical analysis was used to calculate mean scores and identify patterns in perceptions. All dimensions received positive evaluations within the “agree” category. Atmosphere recorded the highest mean score (4.23), followed by service quality (4.07), food quality (4.04), and pricing (3.86). The findings indicate that experiential elements particularly ambiance and interpersonal service interactions are the primary determinants of visitor satisfaction, while pricing remains the most sensitive dimension. Beach clubs in Badung Regency successfully deliver experience-oriented services that align with contemporary leisure tourism trends. The results underscore the importance of maintaining consistent, immersive service design to strengthen competitiveness in the coastal tourism industry. This research contributes to understanding behavioral tendencies in beach club tourism and provides insights for improving service strategies.
The Influence of Social Media Content on Tourists' Stay Intention in Nature-Based Accommodation: A Study of Glamping Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ni Putu Ariningsih; Ni Wayan Gita Sadhana Savitri; Desak Made Purnama Dewi
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3086

Abstract

This study aims to analyze the influence of social media content on tourists' stay intention in nature-based accommodation, using glamping as the study context. The study employed an explanatory quantitative design through an online survey of 125 respondents who had seen glamping content, promotions, reviews, or recommendations on social media. Social media content was measured through five dimensions: information clarity, credibility, visual attractiveness, interactivity, and user reviews; while stay intention was measured through interest, consideration as an accommodation option, information search, booking intention, and willingness to choose glamping. The analysis shows that the instruments were reliable, with Cronbach alpha values of 0.957 for social media content and 0.870 for stay intention. Pearson correlation indicates a very strong positive relationship between social media content and stay intention (r = 0.881; p < 0.001). Simple linear regression shows that social media content has a positive and significant influence on stay intention (B = 0.945; p < 0.001), with R2 = 0.777. These findings confirm that informative, visual, interactive, credible content strengthened by e-WOM can shape tourists preferences for glamping experiences.
Co-Authors A.A Manik Pratiwi Desak Made Purnama Dewi I Gusti Ngurah Oka Widjaya Ni Kadek Sri Mirayani Ni Wayan Gita Sadhana Savitri Putu Diah Kesumadewi Trisna Putra